The fashion industry in Nigeria has come a long way from being accredited to the rich, eccentric or less ambitious to becoming one of the most sought after and fastest growing industries in the country. Despite the fast expansion of this industry, many are still unsure about how to navigate the industry. Fashion is an industry filled with so many possibilities that it can be a bit daunting on how to start and explore the fashion terrain.
It takes someone who has navigated through that path to know how to cast light. Enter Sophie Hedley. Fashion stylist, Communications and PR Director, Sophie Hedley, is a fast growing brand in the world fashion space. Born and brought up in London, Sophie’s first styling job was at Conde Nast, where she exploited her love for fashion.
Sophie has worked for British Fashion designer ‘de jour’ Tomasz Starzewski, the world of glossy magazines at Tatler, Armani, Pomellato, DKNY Jeans, the Vogue, and more.
With 10-years of her career dedicated to Vogue as an Executive Retail Editor, Sophia has a profound well of experience from writing the ‘Vogue Diary’ pages, hosting reader events, and working closely with both Editorial and Advertising teams, among other PR engagements in the fashion industry.
On the 11th and 12th of November, 2017, Sophie Hadley will be at the GTBank Fashion Weekend MasterClass to discuss the nitty-gritty of the Fashion Business. To participate in her masterclass, visit fashionweekend.gtbank.com/masterclass and register.
‘KO READY-TO-WEAR’ Announces Mega Black Friday Deals
KO Ready-To-Wear, a Lagos top fashion retail store, has announced a three-day sales extravaganza ahead of the 2021 Black Friday discount season.
A statement from the fashion outfit noted that the store will be offering its numerous customers the best fashion deals of the season ahead of the yuletide from Friday 26 November to 29 November.
Kiki Okewale, style icon and CEO of the eponymous fashion brand, noted that this year’s Black Friday falls on November 26 but KO Ready-To-Wear will be hosting a three-day shopping extravaganza tagged E Choke!!!
“Handily, Black Friday falls just before the countdown to Christmas, so it’s a great opportunity to get a head-start on your wish list,” Okewale stated.
“For our ‘E Choke’ Black Friday Sales, everywhere will be jolly because shoppers will have so much to save up to 50% discount. This means that they have the chance to buy at half price. And if this one ‘no choke’, I don’t know what else will choke for black Friday.
“From quality fabrics, seasonal wardrobe essentials, hard-to-find designer handbags and jewelry, whatever you are hunting for, our fashion store ticks plenty of boxes and there’s no better time to snap up a bargain.
“It’s never too early to start crafting your Black Friday wish list —even if the discount season is just some days away. You can shop up to 50 percent off thousands of items, and the discounts will only get better closer to the big day,” Okewale said.
It will be recalled that all through the month of October, the fashion retail outfit hosted an ‘Ember To Remember Sales’ where it offered numerous customers huge discounts plus free gifts on all items purchased in the store.
Okewale’s distinctive stock and creations have seen her shoot to the top of the fashion and clothing business in Nigeria within a short period of time as she boasts of several of Nigeria’s women of class and elegance as clients.
Sanwo-Olu, RMD, Kunle Afolayan, Ashiru, Tunde Okewale, Tokunbo Wahab, Sujimoto, Others For Aristocrat Institute and Flagship Store Opening
The year 2020 is on its last legs and what an eventful year it has been! From one bind to another, the months have unraveled themselves to the average person’s displeasure. All that is yesterday’s news. Kayode Olanshile Alfred, renowned journalist and fashion habitué, has resolved to coloured the end of the year in his signature style and sophistication.
On November the 15th, Kayode Alfred is hosting a launch to kick off the operations of his Aristocrat Flagship store, Aristocrat Institute, and a laundry and dry cleaning service company.
Insiders have reported that the event—set to hold at Heart Omole Phase 1 Estate, Ojodu, Lagos—will see top society luminaries and influencers.
Among those reported to be in the list of kahunas at the opening are political engines like Governor Babajide Sanwo-Olu and Otunba Bimbo Ashiru; celebrated pillars of the society like Tokunbo Wahab (the Special Adviser to Governor Sanwo-Olu on Education), Dr. Tunde Okewale (the founder of the prominent charity organization, Urban Lawyers), and Sijibomi Ogundele (Real Estate genius and face of Sujimoto); as well as Nollywood icons, Richard Mofe-Damijo and Kunle Afolayan.
These first-row guests are well known for their high bearing in the Nigerian society, a status that has not dimmed even a bit by their subscription to an aristocratic style of dressing. Thus, Kayode Alfred’s launch will hit the ground running.
Sure to be an eventful day, Kayode Alfred is reportedly using this avenue to lay a foundation for the coming year, during which his Aristocrat brand will permeate the nooks and crannies of the fashion industry, raising the bar and marching his contemporaries onward.
It is this progressive mindset and a creative sense that sparked the interest of the Prestige Excellence Award, earning Kayode Alfred the Innovative and Outstanding Designer of the Year 2019 award.
So November 15th is the date of the convention for aristocratic style and sophistication, and every other thing that Kayode Alfred is renowned for.
It’s Almost Here! Are You Ready For Nigeria’s Biggest Lifestyle Fair and Music Concerts? [READ DETAILS]
Style by Zenith 2.0 will hold on the 29th of November till 1st December, 2019 at the Eko Energy City (By Eko Atlantic) Ahmadu Bello Way, Victoria Island Lagos. To register, simply visit www.zenithbank.com/style
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