Tiwa Savage, the award-winning Nigerian singer, has spoken out about challenges in the music industry, describing it as “filled with darkness.”
During an Instagram Live session, the You 4 Me crooner said her faith in God has helped her remain grounded and prevented her from “falling” despite the negative influences she has observed.
She explained:
“This industry is filled with so much darkness. I wish you guys knew, so much darkness. But I thank God that I’ve kept my eyes on Him. I haven’t fallen.”
Savage also addressed reactions to her latest project This One Is Personal, revealing that some critics dismissed the album because it lacked “big-name features.”
According to her, she intentionally chose to create a deeply personal record without club hits, focusing instead on authenticity. She emphasized that she values having genuine supporters more than having a massive fan base.
She said:
“When I put out the track list of my album, I saw so many people saying I didn’t feature the big names from America or the A-listers.”
“They just automatically concluded that because I don’t have those features on the album, it’s not going to be good.”
“I wish people understood music the way I understand it. Yes, I don’t have huge cosigns, and I wasn’t actively seeking them. All I have is all I have, isn’t it?”
“Honestly, having you guys is enough for me. Sometimes, like they say, you don’t need a lot of people, you just need the right people. I don’t need millions of fans, I just need the right ones.”
Reflecting on the album’s journey, she disclosed that it took more than two years to complete and involved many setbacks, doubts, and discouragement from those who felt a vulnerable project would not succeed commercially.
“There were so many hurdles I wish I could tell you guys about—the fights, the challenges, the people who doubted me and told me that doing this type of vulnerable record wouldn’t work, that nobody would listen or care.”
“People just want to hear gbedu, bangers, and club records. I don’t have any club records, and they said it wasn’t going to work, that people wouldn’t stream it.”
This is not the first time Tiwa Savage has raised concerns about the music scene. Back in January, she had described the industry as being “filled with dangerous sharks.”