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FG Unveils Plan To Generate $100 Billion, Create 2 Million Jobs Annually From Creative Economy

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The Federal Government has announced an ambitious plan to harness Nigeria’s creative economy, aiming to generate at least $100 billion and create over two million jobs annually.

Minister of Art, Culture and the Creative Economy, Hannatu Musa Musawa, revealed the government’s strategy at a roundtable discussion with local and international investors, presenting her ministry’s comprehensive Plan and Roadmap.

According to Musawa, successful implementation of the plan has the potential to achieve these lofty objectives, transforming Nigeria’s creative sector into a significant contributor to the nation’s economy.

The plan’s key goals include: generating at least $100 billion yearl, cCreating over two million jobs annually.

  • The Current State Of The Industry

She lamented that despite its huge potential, Nigeria’s creative industry currently contributes just $5 billion to the economy, with its different sub-sectors at various stages of development.

The sub-sectors include music (sound recording, live performances and music videos), visual media (movies, TV shows, comedy shows, podcasts, content creation), visual arts & crafts (canvas painting, design, sculpturing, woodwork, and other craft works), heritage & museums, culinary arts, fashion, publishing (books, literary arts, poetry, magazine, etc), and video gaming.

  • Strategic Plans

To achieve its ambition, Musawa said the ministry has identified 14 pivotal initiatives that will drive the sector’s growth and significantly boost government revenue.

She grouped these initiatives under four unique pillars: Technology, Infrastructure and Funding, International Culture Promotion, and Intellectual Property Monetization.

Under the Technology pillar, the Minister said the Ministry intends to launch a digital content creation tool accessibility program to provide improved and discounted digital tools for Nigerian creatives.

Others include the launch of the Nigeria content distribution initiative to increase the nationwide adoption of digital tools for content distribution, the launch of a study to estimate the size of the creative industry in Nigeria including a framework to size the market going forward, and the expansion of internet accessibility in underserved regions in Nigeria to expand the reach of the other digital initiatives.

For Infrastructure and Funding, she said, this entails cataloguing existing infrastructure for the Arts, Culture and Creative Economy and its current state, developing the appropriate infrastructure needed to the industry and leveraging public-private partnership to fund development, providing incentives to stakeholders in the creative economy to boost investment and adoption of strategic initiatives, and launching a creative accelerator program to provide capital, and capacity building to creative companies.

“Under International Culture Promotion, the Ministry will establish a culture promotion office collaborating with Nigerian embassies abroad, to promote Nigerian arts, culture and creative economy, and leverage AFCTA to boost Nigerian creative output export regionally and globally.

“For Intellectual Property Monetisation, the Ministry will seek to establish Globally standardized CMOs (Collection Management Organisations) for most of the sectors, launch a Copyright Oversight Initiative in partnership with the Nigeria Communications Commission (NCC) to enhance tracking, monitoring, and enforcement of copyright standards, ensuring CMOs’ adherence to CISAC standards.

“It will also develop and implement the intellectual property framework and operationalize Nigeria’s IP licencing framework,” she said.

Musawa said that Nigeria’s Creative Economy has the potential to grow by 400% by 2027, positioning the sector to leapfrog in the long term and deliver the vision for the sector.

To aid in the realization of the government’s job creation target in the creative industry, the Minister disclosed that the Ministry has entered a partnership with BigWin Philanthropy, a major international development partner, to deliver a transformative capacity-building and job creation strategy.

According to the National Bureau of Statistics, Nigeria’s creative economy has a very low contribution to overall GDP in comparison with benchmark countries, with the industry contributing just 1.2% to Nigeria’s GDP in 2022, the least when compared to other African countries like Morocco (2.7%), South Africa (3.0%), and Egypt (4.3%).

It also ranks low (1.0%) in its ability to earn government revenue from the sector, compared to South Africa’s 12.5%.

 

Credit: Nairametrics

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Pensioners Threaten Nationwide ‘Naked’ Protests Over Unpaid Arrears, Palliatives

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The Coalition of Federal Pensioners of Nigeria has vowed to stage nationwide naked protests on October 6 over what they described as government neglect of their demands.

At a press conference in Lagos on Tuesday, the coalition’s national chairman, Mukaila Ogunbote, confirmed the planned demonstrations.

Ogunbote explained that pensioners had given the federal government until the end of September to clear arrears, approve increments, and release palliatives. He stressed that the planned protest would serve as a symbolic act to expose the government’s failure and draw attention to their plight.

He lamented that while workers received the N35,000 palliative within one month of President Bola Tinubu’s approval in October 2023, pensioners were yet to get their N25,000 package.

According to him, employees have since been paid additional palliatives for 10 months, but retirees’ demand for six months’ worth has been ignored.

Ogunbote also recalled that Tinubu had directed a N13,000 pension increase, which is yet to be implemented by either the ministry of finance or the office of the accountant-general.

“When we enquired, we were told our N32,000 increment was omitted from both the 2024 and 2025 budgets. This is injustice,” he said.

Fashola Oluwo, a retired worker from the federal ministry of information, decried the worsening cost of living, noting that many pensioners cannot afford basic needs. He added that some retirees have even died while waiting for their benefits.

Another pensioner, Dupe Ogunniyi, appealed to First Lady Oluremi Tinubu to intervene with the president on their behalf.

Ogunniyi said retirees are burdened not only by meagre pensions but also by the responsibility of supporting unemployed children.

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Afriland Properties Identifies Source Of Fire At Its Headquarters

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Afriland Properties Plc has traced the cause of the fire outbreak at its head office on Broad Street, Lagos Island, Lagos State.

The company’s Head of Marketing and Corporate Communications, Chukwunonso Okafor, disclosed this in a statement issued on Tuesday.

The clarification came only hours after the incident, which affected the building that also accommodates a branch of United Bank for Africa (UBA) Plc.

Due to several videos from the scene circulating online, many initially mistook the structure for UBA’s corporate headquarters.

In his statement, Okafor said:
“Afriland Properties Plc regrets to inform that a fire incident occurred today at Afriland Towers, our headquarters, located on Broad Street, Lagos Island, Lagos.

“From the moment the incident was reported, the Federal Fire Service, Lagos State Fire Service, and other emergency agencies were promptly alerted and immediately mobilised to contain the fire and coordinate rescue operations.

“Their swift intervention played a crucial role in preventing further damage and stabilising the situation.

“We are deeply saddened by this incident. Our thoughts and prayers are with all those affected, and we extend our heartfelt sympathies to their families and loved ones.

“While an immediate investigation has begun, preliminary findings suggest the fire started in the inverter room. Unfortunately, smoke spread rapidly throughout the building, including the emergency exits, even though standard evacuation procedures were being followed.

“Afriland Properties Plc is working hand in hand with the relevant authorities as the investigation continues. We are grateful to the emergency responders, first aid workers, and members of the public who showed courage and assisted during the incident.

“The company will continue to provide timely updates as verified information becomes available.”

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Lagos Lawmakers Call For Financial Autonomy For Local Government Legislative Arm

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Members of the Lagos State Assembly have called for financial autonomy for the legislative arms of the Local Governments (LGs) and Local Council Development Areas (LCDAs) throughout the state.

The call was made at Plenary session on Tuesday, September 16, presided over by the Speaker, Rt Hon Mudashiru Obasa.

The motion, titled “Call for Financial Independence for the Legislative Arms of Local Government Areas and LCDAs in Lagos,” was introduced by Hon. Sanni Babatunde, the Chairman of the Committee on Local Government Administration, Chieftaincy Affairs, and Rural Development.

Hon. Babatunde underscored that the legislative arm at the local level plays a crucial role in Nigeria’s democratic framework, bearing constitutional responsibilities for law-making, oversight, and constituency representation.

Contributing to the discussion, Hon. Obafemi Saheed highlighted that the 1999 Constitution emphasizes the separation of powers, asserting that granting autonomy at the local level would enhance representation, oversight, and independence, aligning it with practices at the state and federal levels. He argued that such measures would foster good governance at the grassroots.

Hon. Temitope Adewale, OON, who supported the motion, stressed that councilors perform functions comparable to those of state legislators. He expressed concern that many council leaders often face undue influence from local government chairpersons due to their financial reliance. He proposed that training for local government legislative leaders should involve cooperation between the Ministry of Local Government and the Lagos State House of Assembly.

Further insights were shared by Hon. Bonu Solomon, who commended President Bola Ahmed Tinubu for providing financial autonomy to local governments through direct allocations from the federation account, which has reportedly improved their operational efficiency. He insisted that similar financial independence should also be granted to local legislative bodies.

Hon. Aro Moshood added that empowering local government legislatures is essential for effective governance, suggesting that lawmakers should actively observe local legislative sessions to understand the issues faced by councilors without autonomy.

The lawmakers decided to urge Governor Babajide Sanwo-Olu to instruct the Ministry of Local Government, Chieftaincy Affairs, and Rural Development to formulate a strategy for the independent financing of Legislative Councils within Lagos State.

Speaker Obasa echoed the importance of financial independence for councilors to effectively perform their oversight roles. He noted the increased allocations to local governments and emphasized the need to empower grassroots legislatures to maintain proper checks and balances for the benefit of the citizens.

The House resolved to instruct the Commissioner of the Ministry of Local Government, Chieftaincy Affairs, and Rural Development to prioritize ongoing training and capacity-building programs for councilors in financial management, budgeting, and legislative practices. They also urged the Ministry to pursue the enactment of a self-accounting law that would secure financial autonomy for the legislative arms in all local governments and LCDAs.

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