Connect with us


BUSINESS

ENABLING DREAMS WITH FIRST BANK ‘DECEMBER IS A VYBE’

Published

on

One of the most fascinating quotes of popular British business magnate and author, Sir Richard Brandson is that “A great business is simply an idea to make other people’s lives better.”

This vital nugget aligns with a global view that a critical element of successful brands is the ability to beyond functional products benefits become a visible partner in customers lives, enabling them to live better and happier, aim higher and achieve their dreams.

For businesses, this means seeing beyond financial gains into becoming a true ally and partner who make life worth living. This is a core hallmark of the few enduring global brands and FirstBank appears focused on towing the path.

Beyond business promotion and marketing engagements solely for commercial value, the premier bank in its 127th year is assisting Nigerians to live happier and create awesome memories of a good time with cherished ones through some cool initiatives.

Globally, December heralds the holiday season during which people love to celebrate, unwind and relax with loved ones. Though checkered by Covid-19 disruptions in 2020, FirstBank is giving a new expression and meaning to ‘December in Nigeria’ with the high-octane and life-enriching #FirstBankIssaVybe, #DecemberIssaVybe campaign.

The campaign which started in 2018 is already generating ripples across the cities with Nigerians across ages anticipating the new trick FirstBank will pull out from the hat this year.

Through the annual FirstBankIssaVybe campaign, FirstBank sponsors an array of the hottest and coolest entertainment platforms across music, fashion, and arts during the month of December, with massive ticket giveaways to premium events.

The goal is to create an enthralling and memorable experience for customers in the Yuletide season as they bond with family and friends, whilst connecting with their favourite superstars.

Commenting with much enthusiasm on the year-end campaign, global head marketing, and corporate communication of FirstBank, Folake Ani-Mumuney says it’s simply FirstBank creating a ‘Wow December to Remember’ experience for all as a bank for all generations.

For her, #FirstBankIssaVybe offers a variety of performances; FirstBank is not just considering financial well-being but also the entire well-being for customers. That is why it is enabling opportunities for families to come together to celebrate and enjoy premium concerts, plays, fashion, and food, and gave out over 500 mostly VIP tickets per campaign, which cost from N15,000 to N50,000.

“We are delighted with our achievements and consider the yuletide a good way of identifying with our customers and appreciating their support. We want them to have the best of fun through this period. Through different expressions, we strive to support our heritage; the value systems we believe in, and create opportunities for families to bond across generations.

“The carefully curated experiences speak to our ethos, what we believe in and what Nigerians would appreciate. We do not just concentrate like some other brands on specific areas or just one name; we are true enablers across the raft and offer variety.  We also use the opportunity to further deepen support for arts and job creation.

“We also spread the program across the nation with the sponsorship of Igue Festival in Edo State, and Calabar Carnival in Cross River State. With our partners, #DecemberIssaVybe, we curate across the country as a whole. We supported Waka the Musical in 2017 which was also taken to Abuja in 2018,” she noted.

Meanwhile, the campaign has seen customers treated to a fantastic experience in previous editions and many are looking forward to the 2021 edition. From the exciting Alternative Sound 4.0, held at Terra Culture on 5 December 2019 to the memorable Cardi B live in Lagos by Livespot Concert on 7 December 2019 and the unforgettable “An Evening with FBNHoldings” held on 13 December 2019 to the pleasure overload of Island Block Party at Oniru Lagos on 14 December, lucky customers and followers of the Bank’s social media handles were given free tickets to have loads of fun!

Also, in the bouquet of the fun extravaganza was Teni – The Billionaire Experience musical concert held at Eko Hotel on Monday, 16 December 2019 which had many customers thrilled to the finest of tunes by the Billionaire crooner and other guest artistes present.  The annual Nativeland music festival at Muri Okunola Park was another event for the yuletide which has since its inauguration in 2016, had top-class performances by A-lists artistes.

Youth and teenage fashion lovers were not left out; as with Street Souk, they had a feel of current trends and creativity in the fashion industry. The event was held on 18 December 2019. Keen on getting exposed to the best and latest designs, wears, and fabrics in fashion, then the African Fashion Week Nigeria was another port of call. The event which was held 20 – 21 December 2019 attracted leading players in the fashion industry and deepened the fashion appetite and interest of participants.

Building into Christmas was Flytime Rhythm Unplugged, starting on 20 December at the Eko Hotel and Suites. The 5-day music festival event had performances of leading and top artistes in the country. Olamide, Burna Boy, Tiwa Savage, MI, Ycee, Patoranking, Mayorkun, Teni, Zlatan, Joeboy, Fireboy, B Red, Tolani, Jeff Akoh, Oluwadamilola thrilled fun lovers to the best of tunes topping charts not just in Nigeria but the continent. On the wheels of steel was DJ Neptune, DJ Consequence, DJ Obi, and DJ Cuppy.

Kizz Daniel’s Toro concert on 26 December 2019 and Tu Face’s musical show on 28 December built up to the wrap-up of the list of December events with Future, the American trap music sensation scheduled to perform live in Lagos. The Future Live in Concert was held on 29 December 2019 at the Eko hotel. The 80s boy band, New Edition performance at the FlyTime Music Festival in Lagos was also electrifying with Burna Boy Live, Davido Live, and many more in action!

For plays, the campaign has featured sponsorships of Moremi and Oba Eshugbayi play which focused on highlighting the history of Lagos: the struggle over water tax imposed by the British on the people of Lagos and the expulsion of Oba Esugbayi, who stood against the tax, to Abeokuta. The play was from the stable of Joseph Edgar of the iconic Duke of Shomolu Production.

Two lucky fans, Tina Ediale and Timilehin Anibaba, amongst others, got to see their favourite star Davido Live in Concert; another winner, Azeez Animashaun couldn’t believe his luck when he got a VIP Rhythm Unplugged ticket while some got a special treat watching ace actress Omotola Jalade Ekeinde as Esumirin in Moremi The Musical.

Some social media followers also scored invitations to parties including Island Block Party, All Black Everything; conferences Golas Grit Grind 2.0; festivals: Native Land, Plamwine Festival; and pop-up sales: Mente de Moda.

The FirstBank #DecemberIssaVybe and #FirstBankIssaVybe giveaway fest is again set to reward old, new and potential customers with tickets to premium events around Lagos.

And Yes, we know you want to attend these events and yes you can. Just follow FirstBank on any of its social media pages – Facebook: First Bank of Nigeria Limited, Instagram: @firstbanknigeria, and Twitter: @firstbankngr – lookout for the posts announcing the giveaway and follow instructions to experience maximum party #vybes this season.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

BUSINESS

Dangote, Rabiu, Adenuga Top Forbes’ Africa Richest People List

Published

on

For the 11th year in a row, Aliko Dangote, Chairman and Chief Executive Officer of Dangote Group, has been crowned the wealthiest man in Africa by Forbes.

Dangote is worth an estimated $13.9 billion, according to Forbes’ latest survey on Africa’s wealthiest people, up from $12.1 billion last year after a 30% gain in the stock price of his most valuable company, Dangote Cement.

Forbes analysts attributed Dangote’s retention of the top spot to the “surge in housing developments in Nigeria and growth in government infrastructure spending drove higher demand in the first nine months of 2021.”

Also, Nigerian business tycoon and founder of the BUA Group, Abdulsamad Rabiu, came in fifth with around $7 billion in net worth.

The Forbes report stated that Rabiu became $1.5 billion richer after listing his sugar and food firm BUA Foods on the Nigerian Exchange Limited in early January 2022.

“He and his son retained a 96% stake in the company, which recently had a market capitalization of nearly $2.8 billion. BUA Cement, in which he and his son have a 96% stake, listed in January 2020,” Forbes stated.

Meanwhile, Founder and CEO of Globacom, Mike Adenuga, comes in a close sixth after Rabiu with an estimated net worth of $6.7 billion.

Continue Reading

BUSINESS

All Set For HighPoint Event Centre Opening – Omolara Adebiyi (C.E.O)

Published

on

A new date has been fixed for the opening of the latest super event center in Lagos: HighPoint. With Thursday, February 3 2022 confirmed as the D-day, the opening of the HighPoint Event Center will be nothing but spectacularly grand.

The brains behind HighPoint, Mrs. Omolara Adebiyi intends to give the guests something to think and talk about as 2022 unfolds. Thus, with her status as HighPoint CEO, her colorful achievements will be matched with the colorful event in which her relatives, friends, business associates, and admirers can clink a glass or two in her honor.

Mrs. Omolara Adebiyi CEO HighPoint Event Centre

Lest the public assumes that HighPoint is like every other event center in Lagos, a trip to the heart-beat of Lagos, Alausa in Ikeja should wind down any such erroneous assumption. Omolara established HighPoint over an enormous stretch of land that is estimated at 10,000 square meters. Inside this superb piece of real estate are features that can send the mind into a trance. These include two fitly framed floors that can accommodate a total of 3,000 individuals, For the capacity, Banquet style is 1000, while theatre style is 2000.

HighPoint’s VIP lounge is something else that stretches the natural limits of the eye. The 18 single-bed rooms can only be described as Dubai-level luxurious. And how does one describe the 2-bedroom suites for lodging and accommodation or the 500-vehicle car park with its air-tight security? Indeed, HighPoint as a masterpiece is set to change the face of event centers in the city of aquatic splendor. It is a testament of class, pristine and exquisitely polished.

HighPoint Event Center

Really, the building emphasizes without much effort the sheer tastefulness of the owner. The attention to detail that characterizes the structure is excellent. Irrefutably, both the interior and exterior decor were carefully chosen and planned with flawless finesse.

All of these will be showcased to the event guests come the third of February. Naturally, the lucky guests are expected to delightedly help Omolara inaugurate the next-level edifice, laying the foundation for future copies from peers.

With the introduction of HighPoint, it is now clear that Omolara’s ceiling of vision and achievements is farther than the azure sky. She continues to distinguish herself as an industrious woman of substance, accomplished industrialist, and entrepreneur par excellence.

As a virtuous woman, Omolara will always find reasons to add more to her husband’s high-flying fortunes. She will continue to take great steps in this dimension, especially when her husband is widely acknowledged as being in the vanguard of great achievers and pioneers in Nigeria.

Continue Reading

BIG STORY

First Bank Rewards Customers In The Transact And Win Promo

Published

on

Many people’s dreams of being rewarded for spending money will likely remain unfulfilled, but not for Firstmonie Wallet customers. First Bank of Nigeria Limited is awarding numerous clients for using its Firstmonie Wallet application in a two-month Transact and Win campaign that began on November 22, 2021.

The e-wallet is useful for conveniently paying utility bills, purchasing airtime and data, transferring and receiving money, and many other digital transactions. Just for using the mobile-friendly wallet app, Customers got rewarded with mouth-watering prizes both in cash and kind. The number of transactions done on the app determines the price a user could win.

100 customers who had done 1-15 transactions through Firstmonie Wallet within the month won N10,000 cash price; 53 25kg bags of rice and 50 units of standing fans were also won by customers who carried out 16 – 30 transactions with the Firstmonie Wallet; 2 units of power generating sets, 1 unit of Air Conditioning systems and 1 unit LED Televisions went to customers who carried 31 – 50 transactions; while 2 units of iPhone 12 were won by customers who had carried out over 50 transactions on the app within the month.

Victor Nnanna Onyedikachi, a student of the University of Abuja was one of the winners of the iPhone 12, and while receiving his gift, he admitted that he did not expect to win the prize.  “I used the Firstmonie Wallet App, and just like that, I was told that I had qualified. I did not believe it until I saw it myself. I am truly grateful to FirstBank” he said.

Other winners also expressed their pleasure at being rewarded for using a completely user-friendly app. “There is no issue of service error when using it for any transaction. The service is seamless and the app is easy to use” one of them said.

The Group Executive, e-Business & Retail products, Mr. Chuma Ezirim had noted that the promo was targeted at appreciating customers for their patronage; and in line with the Bank’s December-is-a-Vybe campaign. “This promo is hinged on the need to appreciate our customers for their patronage, especially as we have had an increased engagement and usages of the various services offered by our mobile-friendly wallet product,” Ezirim said when the promo was being launched.

Interestingly, the promo also includes new customers and users of the app. By simply downloading the mobile app from the play store, or using the *894# USSD string to sign up, anyone can qualify for the promo. The promo runs till January 22, 2022, so what are you waiting for as you could be the next winner of any of these fantastic prizes.

As the premier Bank in West Africa and the leading financial inclusion services provider in Nigeria for over 127 years, First Bank of Nigeria Limited has remained at the forefront of promoting digital payment in the country, and the Firstmonie Wallet is one of the channels for digital transactions.

Little wonder FirstBank was named “Most Valuable Bank Brand in Nigeria” six times in a row (2011 – 2016) by the globally renowned “The Banker Magazine” and “Best Retail Bank in Nigeria” for seven consecutive years (2011 – 2017) by the Asian Banker International.  FirstBank also bagged the Excellence in Retail Financial Services Awards and “Best Bank in Nigeria” by Global Finance for 15 years.

Continue Reading

Most Popular