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ENABLING DREAMS WITH FIRST BANK ‘DECEMBER IS A VYBE’

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One of the most fascinating quotes of popular British business magnate and author, Sir Richard Brandson is that “A great business is simply an idea to make other people’s lives better.”

This vital nugget aligns with a global view that a critical element of successful brands is the ability to beyond functional products benefits become a visible partner in customers lives, enabling them to live better and happier, aim higher and achieve their dreams.

For businesses, this means seeing beyond financial gains into becoming a true ally and partner who make life worth living. This is a core hallmark of the few enduring global brands and FirstBank appears focused on towing the path.

Beyond business promotion and marketing engagements solely for commercial value, the premier bank in its 127th year is assisting Nigerians to live happier and create awesome memories of a good time with cherished ones through some cool initiatives.

Globally, December heralds the holiday season during which people love to celebrate, unwind and relax with loved ones. Though checkered by Covid-19 disruptions in 2020, FirstBank is giving a new expression and meaning to ‘December in Nigeria’ with the high-octane and life-enriching #FirstBankIssaVybe, #DecemberIssaVybe campaign.

The campaign which started in 2018 is already generating ripples across the cities with Nigerians across ages anticipating the new trick FirstBank will pull out from the hat this year.

Through the annual FirstBankIssaVybe campaign, FirstBank sponsors an array of the hottest and coolest entertainment platforms across music, fashion, and arts during the month of December, with massive ticket giveaways to premium events.

The goal is to create an enthralling and memorable experience for customers in the Yuletide season as they bond with family and friends, whilst connecting with their favourite superstars.

Commenting with much enthusiasm on the year-end campaign, global head marketing, and corporate communication of FirstBank, Folake Ani-Mumuney says it’s simply FirstBank creating a ‘Wow December to Remember’ experience for all as a bank for all generations.

For her, #FirstBankIssaVybe offers a variety of performances; FirstBank is not just considering financial well-being but also the entire well-being for customers. That is why it is enabling opportunities for families to come together to celebrate and enjoy premium concerts, plays, fashion, and food, and gave out over 500 mostly VIP tickets per campaign, which cost from N15,000 to N50,000.

“We are delighted with our achievements and consider the yuletide a good way of identifying with our customers and appreciating their support. We want them to have the best of fun through this period. Through different expressions, we strive to support our heritage; the value systems we believe in, and create opportunities for families to bond across generations.

“The carefully curated experiences speak to our ethos, what we believe in and what Nigerians would appreciate. We do not just concentrate like some other brands on specific areas or just one name; we are true enablers across the raft and offer variety.  We also use the opportunity to further deepen support for arts and job creation.

“We also spread the program across the nation with the sponsorship of Igue Festival in Edo State, and Calabar Carnival in Cross River State. With our partners, #DecemberIssaVybe, we curate across the country as a whole. We supported Waka the Musical in 2017 which was also taken to Abuja in 2018,” she noted.

Meanwhile, the campaign has seen customers treated to a fantastic experience in previous editions and many are looking forward to the 2021 edition. From the exciting Alternative Sound 4.0, held at Terra Culture on 5 December 2019 to the memorable Cardi B live in Lagos by Livespot Concert on 7 December 2019 and the unforgettable “An Evening with FBNHoldings” held on 13 December 2019 to the pleasure overload of Island Block Party at Oniru Lagos on 14 December, lucky customers and followers of the Bank’s social media handles were given free tickets to have loads of fun!

Also, in the bouquet of the fun extravaganza was Teni – The Billionaire Experience musical concert held at Eko Hotel on Monday, 16 December 2019 which had many customers thrilled to the finest of tunes by the Billionaire crooner and other guest artistes present.  The annual Nativeland music festival at Muri Okunola Park was another event for the yuletide which has since its inauguration in 2016, had top-class performances by A-lists artistes.

Youth and teenage fashion lovers were not left out; as with Street Souk, they had a feel of current trends and creativity in the fashion industry. The event was held on 18 December 2019. Keen on getting exposed to the best and latest designs, wears, and fabrics in fashion, then the African Fashion Week Nigeria was another port of call. The event which was held 20 – 21 December 2019 attracted leading players in the fashion industry and deepened the fashion appetite and interest of participants.

Building into Christmas was Flytime Rhythm Unplugged, starting on 20 December at the Eko Hotel and Suites. The 5-day music festival event had performances of leading and top artistes in the country. Olamide, Burna Boy, Tiwa Savage, MI, Ycee, Patoranking, Mayorkun, Teni, Zlatan, Joeboy, Fireboy, B Red, Tolani, Jeff Akoh, Oluwadamilola thrilled fun lovers to the best of tunes topping charts not just in Nigeria but the continent. On the wheels of steel was DJ Neptune, DJ Consequence, DJ Obi, and DJ Cuppy.

Kizz Daniel’s Toro concert on 26 December 2019 and Tu Face’s musical show on 28 December built up to the wrap-up of the list of December events with Future, the American trap music sensation scheduled to perform live in Lagos. The Future Live in Concert was held on 29 December 2019 at the Eko hotel. The 80s boy band, New Edition performance at the FlyTime Music Festival in Lagos was also electrifying with Burna Boy Live, Davido Live, and many more in action!

For plays, the campaign has featured sponsorships of Moremi and Oba Eshugbayi play which focused on highlighting the history of Lagos: the struggle over water tax imposed by the British on the people of Lagos and the expulsion of Oba Esugbayi, who stood against the tax, to Abeokuta. The play was from the stable of Joseph Edgar of the iconic Duke of Shomolu Production.

Two lucky fans, Tina Ediale and Timilehin Anibaba, amongst others, got to see their favourite star Davido Live in Concert; another winner, Azeez Animashaun couldn’t believe his luck when he got a VIP Rhythm Unplugged ticket while some got a special treat watching ace actress Omotola Jalade Ekeinde as Esumirin in Moremi The Musical.

Some social media followers also scored invitations to parties including Island Block Party, All Black Everything; conferences Golas Grit Grind 2.0; festivals: Native Land, Plamwine Festival; and pop-up sales: Mente de Moda.

The FirstBank #DecemberIssaVybe and #FirstBankIssaVybe giveaway fest is again set to reward old, new and potential customers with tickets to premium events around Lagos.

And Yes, we know you want to attend these events and yes you can. Just follow FirstBank on any of its social media pages – Facebook: First Bank of Nigeria Limited, Instagram: @firstbanknigeria, and Twitter: @firstbankngr – lookout for the posts announcing the giveaway and follow instructions to experience maximum party #vybes this season.

BIG STORY

Major Petrol, Diesel Price Cuts Expected As Crude Prices Slump Again

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Marketers of refined petroleum products say petrol and diesel prices may drop as crude oil prices slump again.

However, the marketers who spoke with our correspondent, said the drop may not be immediate, saying it has to do with the stability of the new low prices.

It was gathered that crude prices tumbled below $60 per barrel over the weekend. The prices hovered around $65 as of Friday.

However, on Monday, the benchmark Brent was trading at $59.80 per barrel, while the West Texas Intermediate traded around $56.71 a barrel, according to oilprice.com

Nigeria’s Brass River and Qua Iboe stood at $64.60 per barrel. The prices were over $10 below the proposed $75 in the 2025 budget revenue projection. This has also triggered fears about the feasibility of the 2025 budget.

As the fall in crude prices impacts the Federal Government’s revenue negatively, Nigerians are hopeful that this may translate to cheaper fuel at the pumps. Crude oil prices and the foreign exchange rate are the major determinants of refined product prices.

Speaking (in an interview with The Punch), marketers said the prices of petroleum products may come down, but not immediately.

The National Publicity Secretary of the Independent Petroleum Marketers Association of Nigeria, Chinedu Ukadike, said oil speculators will look at the cause of the price crash and how stable it will be.

“The price of petrol may come down, but it might not be soon. Oil speculators will look at the stability first and the factors that brought the price down. So, if the factors are natural, they will not look at bringing down the price. If it is an artificial factor that can definitely be ratified, they will also leave it and watch.

“So, I think for now, to enjoy stability, they will look at it and leave it this way. Maybe by the next two weeks, if it continues like this, there will be a reduction in refined petroleum products,” Ukadike stated.

Similarly, the President of the Petroleum Products Retail Outlet Owners Association of Nigeria, Billy Gillis-Harry, explained that some refineries had bought crude before the prices went down.

“Some of these things are the input values that should be able to create a low and high, but it doesn’t take just that same speed to impact the system because there’s always crude feed that has been there before, either it’s a higher price or a lower price.

“But if it’s a lower price, sometimes it’s easy to think it’s better to increase the price now so that you can have money to buy more crude. But the projection will always be that once there is a price fluctuation, it will naturally affect the input cost, and therefore also affect the output prices that will be sold from the retail outlets. So, we should expect such a response.

“But it will not be as fast as Nigeria expects it to be. There are still processes that it will go through,” Gillis-Harry stated.

According to Reuters, oil prices fell by more than $1 a barrel on Monday after OPEC+ decided to accelerate its output hikes, causing concerns about more supply coming into a market clouded by an uncertain demand outlook.

The contracts opened on Monday at their lowest levels since April 9.

Reuters said those moves compounded losses after Brent shed 8.3 per cent and WTI lost 7.5 per cent last week on rising supply concerns after Saudi Arabia signaled it could cope with a prolonged lower price environment.

That offset optimism on the demand side that US-China tariff talks could occur, Saxo Bank analyst Ole Hansen said.

OPEC+ agreed on Saturday to further speed up oil production hikes for a second consecutive month, raising output in June by 411,000 barrels per day.

The June increase by eight participants in the OPEC+ group, which includes non-OPEC member allies like Russia, will take the total combined hikes for April, May, and June to 960,000 bpd, representing a 44 per cent unwinding of the 2.2 million bpd of various cuts agreed on since 2022, according to Reuters calculations.

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BIG STORY

‘Cabals’ Still Fighting Against Our Refinery — Dangote

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The President of Dangote Group, Alhaji Aliko Dangote, says he is still fighting for the survival of his $20bn refinery, stressing that “the fight is not yet finished.”

Dangote expressed optimism that he would win the fight for the refinery, stating his determination to fight on.

According to Semafor, an international news medium, Africa’s richest man spoke at an investor forum in Lagos on Friday.

The report stated that Dangote pointed out that some individuals who “for a very, very long time” have “made a lot of money from” government-subsidised oil imports into Nigeria, were the ones trying to sabotage the 650,000 barrels per day oil refinery situated in Lekki, Lagos.

Dangote was quoted as saying that “those groups have funded resistance to the Bola Tinubu government’s removal of petrol subsidies and are opposed to the refinery operating easily in the country.”

However, Dangote was confident that the battle between him and the groups would be won, priding himself as a long-time fighter.

“We’re fighting, and the fight is not yet finished. But I have been fighting all my life, and I am ready and 100 per cent sure I will win at the end of the day,” he was quoted.

Dangote’s latest comments came as Nigeria plans to increase its capacity to stockpile petroleum products, to prepare against shocks to the global oil market following US President Donald Trump’s shake-up of international trade with the threat of tariffs.

Recall that Dangote has since last year raised the alarm that some mafias were sabotaging his refinery.

He specifically mentioned that some international oil companies were sabotaging his investment by denying the facility adequate crude supply despite the domestic crude supply obligation.

Dangote had alleged that the Nigerian Midstream and Downstream Petroleum Regulatory Authority was issuing licences to marketers to import substandard petroleum products into the country.

He vowed to push his $20bn refinery to full operational capacity despite what he said were challenges from oil importers seeking to undermine his venture to retain their dominance in the country’s energy sector.

At a point last year, Dangote said he regretted building the refinery, saying the mafias in the oil and gas sector were stronger than those of drugs.

However, he refused to give up on the project as the facility targets its full capacity soon.

Recall that the Dangote Group boss once accused some powerful individuals of frustrating his refinery.

“In a system where, for 35 years, people are used to counting good money, and all of a sudden, they see that the days of counting that money have come to an end, you don’t expect them to pray for you. Of course, you expect them to fight back.

“And I think that is the process that we’re now really going through. But the truth is that, yes, the country, the sub-region, and also the continent of sub-Saharan Africa, need this refinery. So, you expect them to fight through non-supply of crude, non-purchase of the product, but I think it’s all temporary. We’ll get there,” Dangote added.

He had recalled that he was once persuaded by a former Minister of Energy in Saudi Arabia, Khalid Al-Falih, to shelve the idea of building a refinery. However, he said he told the former minister that he did not need his advice.

In June 2024, the Vice President of Oil and Gas at Dangote Industries Limited, Devakumar Edwin, accused IOCs in Nigeria of plans to frustrate the survival of the new Dangote refinery.

Edwin said the IOCs were “deliberately and willfully frustrating” the refinery’s efforts to buy local crude by hiking the cost above the market price, thereby forcing the refinery to import crude from countries as far as the United States, with its attendant high costs.

Edwin also accused the NMDPRA of granting licences indiscriminately to marketers to import dirty refined products into the country.

“It appears that the objective of the IOCs is to ensure that Nigeria remains a country that exports crude oil and imports refined petroleum products. They (IOCs) are keen on exporting the raw materials to their home countries, creating employment and wealth for their countries, adding to their Gross Domestic Product, and dumping the expensive refined products into Nigeria – thus making us dependent on imported products,” Edwin had stated.

The refinery, which started petrol production last September, is seen as a way for Africa’s biggest crude oil producer to end its reliance on the costly importation of refined fuel.

It was reported that the refinery’s entry has helped push down the pump prices of refined products even as retailers count their losses.

With the naira-for-crude deal, the Dangote refinery promised to ensure enough fuel supply to Nigeria, Africa, and the world.

IPMAN supports Dangote

The Independent Petroleum Marketers Association of Nigeria said they are with Dangote as he pushes ahead to fight the cabal.

IPMAN Publicity Secretary, Chinedu Udadike, said Dangote had promised before that he would fight the so-called cabal for the good of the masses, stressing that the association is behind him.

He said the fight is just the usual competition in any business, especially when a product is doing better than others in the market.

“Well, this is business. Competition abounds. There is no businessman whom people will not fight if he is doing well, especially when it is only your goods that are being produced, and the others are not being patronised because of the price. So, it is evident that every businessman wants to survive. It’s not an issue. What we can do is encourage him.

“We independent marketers are happy with him for his price slashes, although sometimes it’s against our own business strategy and projections. But that is part of the business, it is profit and loss.

“You know the factor of demand and supply matter determines the market. So, if he’s talking about how people want to sabotage him, he has told us that he’s ready to fight the oil cabals, and he is in this business to ensure that Nigerians don’t suffer. So, we encourage him not to lose hope, and we independent marketers support him in all ramifications,” Ukadike said.

No need to fight, says PETROAN

The National President of the Petroleum Products Retail Outlet Owners Association of Nigeria, Billy Gillis-Harry, said there should be no form of discord in the downstream.

According to him, Dangote should be allowed to refine its products with the naira-for-crude deal while importers and other traders should be given a level playing field to operate.

Gillis-Harry noted that there should be facts to back up all claims, saying there will be competition in any business, pleading, however, that it should be healthy.

He appealed to the Federal Government to supply enough crude to Dangote and other refineries.

Asked whether he felt the temporary stoppage of the naira-for-crude deal by the Nigerian National Petroleum Company Limited could have prompted Dangote’s comment, he replied that there was a need to review the pilot phase of the deal, emphasising that PETROAN was always in support of the naira petrol sales deal, which he said would make petroleum products available for all Nigerians.

He stressed that other refineries are coming onstream and there will be more competitors in the market.

“I just want all players to do their business without any fight,” the PETROAN boss said.

The naira-for-crude deal ordered by President Bola Tinubu allowed the sale of crude in naira to the Dangote refinery, prompting a crash in fuel prices.

With the supply of crude in naira, the Dangote refinery continued to crash petrol prices across the country. From about N1,100 per litre, the company slashed the price of premium motor spirit to N860.

But importers of petroleum products lamented the repeated reduction of petrol prices by the refinery. Some of the importers lamented that they were compelled to sell below their costs, as consumers only buy from where the product is cheaper.

While Nigerians were rejoicing over the price slashes, fuel importers and retailers said they were counting losses.

 

Credit: The Punch

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BIG STORY

Dollar Weakens, Stocks Fluctuate Amid Trump-Powell Clash

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Gold prices reached a new high on Tuesday, while the US dollar weakened and stock markets experienced mixed results. This followed US President Donald Trump’s latest criticism of Federal Reserve Chairman Jerome Powell, which heightened concerns about the central bank’s independence.

Adding to the existing market uncertainty caused by US tariffs, investors are now worried that President Trump might attempt to remove the head of the Federal Reserve.

Trump criticized Powell last week for suggesting that the tariffs could lead to higher inflation. He implied that Powell’s removal couldn’t happen soon enough and expressed his dissatisfaction, stating he would remove him if he wanted to.

While this initial criticism raised concerns, Trump’s subsequent call on Monday for the Fed to cut interest rates, labeling Powell a “major loser” and “Mr Too Late,” caused significant market anxiety.

In posts on his Truth Social platform, Trump argued that inflation was “virtually” nonexistent, citing lower energy and food costs and pointing to the European Central Bank’s rate cuts.

These comments have fueled speculation that Trump is planning to remove Powell, with his economic advisor Kevin Hassett indicating on Friday that the president was considering his options.

In response, Wall Street investors sold off US assets, resulting in all three major indexes closing about 2.5 percent lower on Monday.

“While the market barely reacted to Trump’s initial comments on Thursday, Monday’s renewed attack triggered a significant ‘sell America’ trend,” noted Tapas Strickland of National Australia Bank.

“Regardless of whether President Trump has the legal authority or intention to act against the Fed, his actions highlight a decline in US market stability and increased policy risks for investors.”

Investors seeking safe-haven assets drove gold prices to a new record above $3,500. Although the dollar stabilized after Monday’s sell-off, it remained under pressure against other major currencies.

Stock markets experienced fluctuations between gains and losses on the first full trading day after the Easter holiday.

Markets in Tokyo, Sydney, Seoul, Wellington, Taipei, Manila, and Bangkok saw declines, while Hong Kong, Shanghai, Singapore, Mumbai, and Jakarta recorded gains.

London’s market showed little change, and Paris and Frankfurt saw slight decreases.

However, analysts cautioned that any attempt by Trump to fire the Fed chairman could trigger another significant market downturn and erode confidence in the US economy.

Pepperstone strategist Michael Brown warned, “If Powell were to be fired, the immediate reaction would be a massive surge in financial market volatility and an unprecedented flight from US assets.”

He added, “Equities would fall sharply, Treasury bonds would be sold across the board, and the dollar would plummet.”

Brown further stated, “Any indication that the long-standing independence of the Fed is under threat would lead global investors to sell off all US-based assets and raises the genuinely alarming possibility of disrupting the entire global financial system.”

Below is a summary of key market figures:

* Tokyo – Nikkei 225: Down 0.2 percent at 34,220.60 (close)

* Hong Kong – Hang Seng Index: Up 0.6 percent at 21,527.95

* Shanghai – Composite: Up 0.3 percent at 3,299.76 (close)

* London – FTSE 100: Flat at 8,275.99

* Euro/dollar: Down at $1.1500 from $1.1510 on Monday

* Pound/dollar: Up at $1.3389 from $1.3377

* Dollar/yen: Down at 140.38 yen from 140.89 yen

* Euro/pound: Down at 85.88 pence from 86.03 pence

* West Texas Intermediate: Up 1.1 percent at $63.78 per barrel

* Brent North Sea Crude: Up 1.0 percent at $66.95 per barrel

* New York – Dow: Down 2.5 percent at 38,170.41 (close)

 

Credit: AFP

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