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Nigerian Women Ranked Top Consumer Of Bleaching Creams In Africa

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Nigerian women have been identified as Africa’s top users of skin-whitening cosmetics.

Whitening creams are cosmetics that lighten the skin by reducing the amount of melanin or pigment in the skin.

Skin that is lighter is thought to be more attractive and to have greater social chances, such as marriage and job.

Women and people of color in every region are primarily served by the skin-whitening industry.

According to reports, women account for roughly 80% of all skin-whitening product sales worldwide.

Data drawn by CNN ranked Nigeria as the top consumer of these creams, with 75 percent of its women patronizing whitening products.

This is followed closely by Senegal at 60 percent, Mali at 50 percent, and Ghana at 30 percent.

The global market for skin whitening was put at an estimated $8 billion in 2020 and projected to increase by nearly half of that figure within six years to hit $11.8 billion by 2026.

Also, creams dominate the market for skin-whitening products and are expected to hit $6.6 billion by 2027.

The Asia-Pacific market accounted for over half of the global revenue (54.3%) from skin-whitening products in 2018 and is expected to grow the most.

The rest of the world accounted for (45.7%) within the same period.

China was projected as being among the fastest-growing markets for such products.

Whitening products often contain toxic ingredients which, when used cosmetically for long durations without medical guidance, can both damage the skin and cause life-threatening ailments.

The chemicals used to lighten skin vary greatly worldwide and are constantly evolving.

They include antioxidants such as glutathione, vitamin C, and collagen.

Three ingredients have been listed as being the most common in harmful whitening products worldwide.

They include steroids, hydroquinone, and mercury, all of which are heavily regulated in most countries.

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1 Comment

1 Comment

  1. Temitope Onigbinde

    January 26, 2022 at 10:14 pm

    Eleyi tun deep o

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BIG STORY

TikTok Deletes 3.6 Million Nigerian Videos Between January And March 2025 Over “Community Guidelines Violation”

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In a significant effort to improve digital safety, “TikTok” took down more than “3.6 million videos” in Nigeria between January and March 2025 for breaching its “Community Guidelines,” representing a 50 percent increase compared to the previous quarter.

This information came from TikTok’s “Q1 2025 Community Guidelines Enforcement Report,” which outlines the platform’s dedication to providing a secure and respectful environment for users and creators alike.

According to TikTok, 98.4 percent of these videos were detected proactively, and 92.1 percent were removed within 24 hours, setting a new benchmark for content moderation in Nigeria.

The company explained that despite the high figure, these videos make up only a small percentage of total Nigerian content, emphasizing the creativity and positive spirit within Nigeria’s TikTok community.

In March 2025 alone, TikTok also deactivated “129 covert accounts” in West Africa involved in misleading activities, shut down “42,196 LIVE rooms,” and ended “48,156 live streams” in Nigeria that went against its guidelines. On a global scale, TikTok removed more than “211 million videos” in Q1 2025, with 184 million of them flagged by its automated systems, achieving a 99 percent proactive detection rate worldwide.

To further support its community, TikTok organized the “My Kind of TikTok Digital Well-being Summit” in Africa this June, bringing together content creators, non-governmental organizations, and policy experts to address online safety and mental health.

One of the key outcomes of the summit was a partnership between TikTok and “Cece Yara,” a Nigerian non-profit focused on protecting children and supporting youth. This partnership will bring in-app helpline features to TikTok users in Nigeria, providing professional support on matters like “suicide prevention,” “self-harm,” “bullying,” and “hate speech.”

In the next few weeks, Nigerian users—particularly the younger demographic—will have direct access to these local helpline tools within the app, making it easier to get help when needed.

These recent developments by TikTok show the platform’s continued commitment to fostering a creative environment that is also safe and responsible for users in Nigeria.

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BIG STORY

Awujale Of Ijebuland, Buhari’s Longtime Friend, Oba Sikiru Adetona Joins His Ancestors At 91

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Oba Sikiru Kayode Adetona, the Awujale of Ijebuland, has passed away at 91.

The traditional ruler died on Sunday, just a few hours after the news broke of the death of Muhammadu Buhari, who was both his old friend and Nigeria’s former president.

In a statement, Ogun State Governor Dapo Abiodun described the monarch’s death as a huge blow to both Ijebuland and the entire nation.

Abiodun referred to the timing of both deaths as “double sadness”, highlighting the strong bond that existed between the two elder statesmen.

“Oba Adetona joined his ancestors today at the age of 91, leaving behind a remarkable legacy that has significantly shaped Ijebuland, Ogun State and Nigeria in general,” the statement reads.

He commended the king’s “transformative reign”, pointing out his progressive style of leadership, the rise in Ijebuland’s recognition, and the global attention given to the Ojude Oba festival.

“Throughout his reign, he was a beacon of unity, cultural preservation, and progressive development. His dedication to the welfare of his people was evident in his efforts to foster educational advancements, healthcare improvements, and economic growth within the state and Nigeria,” Abiodun said.

Adetona became king on April 2, 1960, and remained on the throne for more than 64 years, making him one of the country’s longest-reigning traditional leaders.

His friendship with Buhari began in the 1980s and was solidified under unique and historic events.

Back in 1983, before Buhari’s military government took over, then Ogun State Governor Olabisi Onabanjo had already signed off on a decision to depose Adetona. The removal was due to be enforced by January 2, 1984.

However, the military coup that occurred on December 31, 1983 — which brought Buhari to power — disrupted those plans. The near overlap between the planned deposition and the military takeover marked a turning point in the monarch’s life.

Though Buhari’s actions were not aimed at halting the deposition, the result of the coup effectively allowed Adetona to remain on the throne.

Over time, the Awujale and Buhari built a quiet but deep friendship that was rooted in mutual admiration.

Adetona became a respected moral authority within the traditional leadership structure in Nigeria. He was admired for speaking his mind, resisting subservience to power, and believing that monarchs should always hold leaders accountable.

Through his guidance, Ijebuland grew in cultural strength, economic relevance, and political influence.

Abiodun called him “a beacon of unity and progress”, adding that “his wisdom, kindness, and unwavering commitment to the betterment of his people will forever be etched in our hearts”.

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BIG STORY

I Was Blacklisted For Rejecting Sexual Advances — Actress Moji Afolayan

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Veteran Nollywood actress Moji Afolayan has revealed that she was blacklisted by movie marketers after refusing their sexual advances.

In a recent interview on Oyinmomo TV, which gained traction on Wednesday, the 57-year-old actress and daughter of the late iconic actor Adeyemi ‘Adeluv’ Afolayan, disclosed that turning down the “casting couch” culture cost her fame and acting opportunities.

“This is because, at that time, when we had marketers at Idumota, they used to give producers money to work. However, due to the kind of training I received at home, I cannot trade my body for movies.

“My husband, who married me, has not even done anything. You will notice that I am trying to speak in proverbs,” she said.

Moji said that after declining their advances, marketers held a meeting and agreed to stop offering her roles.

“Because I did not do it, they held a meeting among themselves not to call me. I did not sleep with them. I did not offer my body for sex,” she said.

She also pointed out that some married actresses engaged in the practice while hiding it from their spouses.

“They are all watching this programme. People who are doing it are doing it. Many of them will have their husbands outside while the wives will be with them inside. I am exposing their secrets now.

“They would tell me, ‘is it only my husband?’ I was like is it because you want to help. Then you would have to hold on to your help.

“I thank God I stood with my dignity. That is what I am enjoying today. I held on to my virginity. I stand out among them now. I have only received mercy. They made them stars. Their posters were all around.

“But when they tried to stand alone, there was a great fight, which was bound to happen in that kind of relationship. I did not inform my husband at the time.

“It was because I did not offer myself for sex that they denied me movie roles,” she said.

Moji, who is married to fellow actor Rasaq ‘Ojopagogo’ Olayiwola, also recounted how a now-deceased colleague faced similar rejection after refusing a marketer’s request.

“I was not the only person they did it to. There was one person who was late now, took her job to a marketer there at Arena, but it was turned down.

“The lady at the time told me to continue with my nobility. She narrated how the marketer told her how he had slept with in the industry.

“They now know how it feels. They have made us social media-friendly. They have pushed us to put movies on YouTube.

“It affected me in terms of income and fame. I cherish my body more than anything. Even my husband knows,” she said.

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