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Top 50 Brands: Dangote Emerges Most Valuable For The Fifth Consecutive Year

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Dangote Industries Limited (DIL), has emerged as the Most Valuable Brand in Nigeria for a record 5th year in a row at the outcome of the 2022 corporate brand evaluation, conducted by the leading brand and marketing research firm, TOP 50 BRANDS NIGERIA.

Dangote emerged top with an aggregate score of 83.7 Brand Strength Measurement (BSM) Index score. This is followed by MTN, Globacom, and Access Bank in fourth place.

Others among the top 10 are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank, and UBA at fifth to tenth positions respectively.

The annual top brands’ evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead.

In a press statement released after the public presentation, the rating firm said “The annual top brand evaluation is a qualitative, non-financial estimation of the value of top corporate brands in the country. A measure of consumers’ perceptions and how positive or otherwise towards a brand, and how this affects its overall strength, using the Brand Strength Measurement (BSM)index, a model that tests a brand’s ability to deliver on its promise to the consumers from the consumers’ points of view.

Chief Corporate Communications and Branding officer of Dangote Group, Anthony Chiejina said: “Dangote’s emergence, for the fifth year consecutively, did not come as a surprise to industry watchers. The brand has steadily increased its influence in many African nations through the establishment of cement factories. It operates in about 13 African nations making it one of the most visible, recognized, and admired brands in Africa”

In his address to the owners and promoters of the top brands, TOP 50 BRANDS NIGERIA CEO, Taiwo Oluboyede said, “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organizations from the others and even much more. It is also consumers’ buying choice justification” He likened the task of building a formidable and continuously strong brand to a flower, he said “When you plant a flower, you keep watering and pruning it to grow and until it blossoms, and this you do for its lifetime” If you omit or forget to prune or water, regardless of how beautiful it is at the beginning, it dies. The same is applicable to brands. That is why we have seen brands that dropped from the 50-league table in recent times, while new ones emerge.”

He said further “So, the responsibility lies with the owners and promoters to consistently maintain compelling propositions and live up to their promises. As we all know, it’s not just about making a proposition, but living up to its demands and consistently so. This is what makes a top brand.”

For the 2022 evaluation, Nigerian-owned brands again dominated the top 10, with 7 brands. Dangote leading the pack, followed by Globacom, Access Bank, Zenith Bank, GTCO, First Bank and UBA

Five brands among the top ten are banks while 3 are telecoms. Nine of the top ten were among the top 10 last year, with Access Bank making a dramatic leap to fourth place, effectively topping the Banking and Financial Services Categories.

Four brands, maintained their previous year’s position among the top 10, while six of the top 10 had maintained top 10 positions for 7 years consecutively. Overall, 28 or 56 percent of the 50 Brands are multinational brands, while 22 or 44 percent are Nigerian. PZ Cussons Nigeria Plc emerged as the highest gainer this year by moving up 10 places, from 38 last year to 28th position. Rite Foods, another Nigerian brand emerged as the first entrant into the annual brand ranking this year.

Fifteen (15) brands maintained their 2021 position- these are (Dangote, MTN Nigeria, Globacom, First Bank, Nestle Nigeria Plc, Guinness Nig Plc, Nigerian Breweries, Seven-up Bottling Company, Julius Berger, FMN Plc, Chi Limited, Oando Plc, Energies, P&G, Axa-Mansard and TGI.

Furthermore, the Banking & Financial Services category had the highest entries with – 11 brands, that is, 22%.  Access Bank topped the category, and consumer goods followed with – 8 brands. That is 16%. Dufil Prima Foods topped the list.

Conglomerates had 7 brands. that is 14% with Dangote Group on top, beverages came at fourth place with 6 brands. That is 12%. Coca-Cola topped the category, Oil & Gas and the Insurance categories had 3 brands each, amounting the 6% each. Oando Plc and AIICO Insurance topped them respectively and electronics, mass media, and Building & Construction Services returned with 2 brands each which is 4% for each. Samsung, Multichoice, and Julius Berger topped their respective categories.

Meanwhile, agriculture and automobile have 1 brand each, an equivalent of 2% of the total top brands. Olam International and Toyota Nigeria topped their individual group.

In his contribution to the annual top brands’ evaluation, Mr. Olufemi Awoyemi, Chairman of Proshare Nigeria said “First, it is commendable to see that in the evaluation process used in ranking the brands, professionals such as Chief Marketing Officers and Head of Corporate Communications and Reputation Managers. Eight (8) companies listed on the Nigerian Exchange Limited (NGX) made the list of the top 10 brands in Nigeria. With the thorough evaluation process and degree of attention to detail evident in the report, the list indeed provides a true and fair representation of top brands by strength, popularity, and potential in Nigeria.

BIG STORY

BREAKING: Sanwo-Olu Receives 60th Birthday Special Publication From Lanre Alfred At Lagos House [PHOTOS]

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It was all praise and admiration as celebrated author and media consultant, Lanre Alfred, formally presented his newly published special publication on the Lagos State Governor, Mr. Babajide Olusola Sanwo-Olu, titled “The Man Who Carried a City”, at a modest but poignant gathering held at the Lagos House, Marina, today.

The gathering, witnessed by a select group of the Governor’s cabinet members and close aides, marked a symbolic celebration of Sanwo-Olu’s 60th birthday on June 25, 2025. Present to honour the occasion was also Wale Olaleye, Deputy Editor of THISDAY Newspaper, who penned the foreword of the book, and Kayode Olashile-Alfred, THISDAY columnist and a media and hospitality entrepreneur.

A visibly delighted Governor Sanwo-Olu received the commemorative volume with joy and deep gratitude, expressing astonishment at the richness of the work and the devotion behind it. “I am genuinely impressed by the quality of this book,” he remarked, commending Alfred’s bold initiative, which was undertaken without any financial or material incentive. “It is rare to see this level of literary commitment that is driven purely by admiration and civic appreciation.”

Alfred, renowned for his lyrical prose and insightful portraits of Nigeria’s high achievers, revealed that he embarked on the book project 18 months ago, moved by a deep admiration for Governor Sanwo-Olu’s revolutionary governance and resilient leadership, particularly during moments of turbulence.

“Governor Sanwo-Olu’s journey is not just a political story, it is a deeply human one,” Alfred said during the presentation. “This is a man who steered Lagos through the chaos of COVID-19, the trauma of #EndSARS, and the daily complexities of managing Africa’s largest subnational economy, without losing the human touch.”

He described the special publication as a literary monument to a governor who has governed with empathy, deliberateness, and vision. “I wanted to ensure that such a legacy is preserved beyond fleeting headlines or public memory. ‘The Man Who Carried a City’ is not a tribute to power, but to purpose. It is an archive of grace under pressure, of governance without theatrics, of leadership defined by listening rather than loudness.”

In his remarks, Wale Olaleye described the book’s narrative as “probing and profound,” noting that Alfred’s portrait of Sanwo-Olu goes beyond celebration. “It is also a mirror,” he said, “a reminder of what true public service can look like in our time.”

Kayode Olashile-Alfred, who has followed Alfred’s literary career closely, lauded the work as “a powerful addition to the canon of modern Nigerian political special publication,” adding that “Dr Alfred has succeeded in blending scholarship, poetry, and reportage into a narrative that preserves not just a man’s record, but his essence.”

“The Man Who Carried a City” is published by Old English Partners and spans over 326 glossy pages richly adorned with evocative photography and meditative prose. From Sanwo-Olu’s formative years and quiet rise through public service, to his tumultuous yet steady-handed tenure as governor, the book distils a lifetime of service into a series of vivid, emotionally intelligent portraits.

The book’s evocative chapters—“The Clockmaker’s Spawn,” “Lagos in His Lungs,” “The Politics of Listening,” “2020… The Year Lagos Trembled,” and “Legacy as a Living Covenant” trace policy achievements and the philosophical, emotional scaffolding of Sanwo-Olu’s public life. A chapter titled “Ibijoke” presents the First Lady’s quiet strength as a stabilising pillar in the governor’s journey.

Alfred noted that in an era where political narratives are often distorted or forgotten, he considers it a duty to document leaders who have served meaningfully. “Nigeria’s problem is not the absence of worthy leaders,” he said, “it is our failure to preserve their stories. Sanwo-Olu’s calm through crisis, his civic fidelity, and his silent sacrifices deserve a place in our national archives.”

The Man Who Carried a City is both a birthday gift and a civic reflection; a reminder that in turbulent times, quiet courage and steadfast service still matter.

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BIG STORY

JUST IN: Atiku, Obi, El-Rufai, Opposition Coalition Leaders Arrive For ADC Unveiling

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Leaders from different opposition parties are converging at the Yar’Adua Centre in Abuja for a press briefing organised by the African Democratic Congress (ADC).

Those already present include former Vice-President Atiku Abubakar; Peter Obi, the 2023 presidential candidate of the Labour Party (LP); Nasir el-Rufai, former Kaduna governor; and Dino Melaye, a former senator.

Also in attendance are Solomon Dalung, former minister of youth and sports; media figure Dele Momodu; ex-senator Gabriel Suswam; and Ireti Kingibe, a current LP senator.

Others present include Rotimi Amaechi, ex-governor of Rivers; and Emeka Ihedioha, former deputy speaker of the house of representatives.

The event has drawn participation from members of the Peoples Democratic Party (PDP), the Social Democratic Party (SDP), and the LP.

Former Senate President David Mark led other coalition members into the hall as the programme began.

Also in attendance are Rauf Aregbesola, former Osun governor and interim national chairman of the ADC; and Aminu Tambuwal, ex-governor of Sokoto.

Earlier in the day, the ADC coalition unveiling faced a disruption after the original venue cancelled the booking at the last minute.

The event was initially planned for the Wells Carlton Hotel and Apartments in Asokoro, Abuja.

Just hours before the scheduled time, organisers were notified that the hotel would not proceed with hosting the event.

A screenshot of the hotel’s notice, shared by Momodu on Instagram, cited an “internal compliance matter” as the reason for the cancellation.

Following the development, the coalition secured the Yar’Adua Centre as an alternative venue.

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I’m Not In Any Coalition, Still A Labour Party Member — Abia Governor Alex Otti [VIDEO]

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Abia State Governor, Alex Otti, has reaffirmed his commitment to the Labour Party, stating that he is not part of any coalition and has neither attended nor been invited to any meeting organised by such groups.

During an interactive session with members of the Abia State Global Economic Council in Umuahia, Otti emphasised that he is focused on fulfilling the responsibilities entrusted to him by the people of Abia and is not seeking to join another party.

Addressing the issue of a reported crisis within the Labour Party, Otti acknowledged that the party had faced challenges, which were resolved through the Supreme Court.

 

Watch video below:

Video credit: Channels TV

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