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Top 50 Brands: Dangote Emerges Most Valuable For The Fifth Consecutive Year

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Dangote Industries Limited (DIL), has emerged as the Most Valuable Brand in Nigeria for a record 5th year in a row at the outcome of the 2022 corporate brand evaluation, conducted by the leading brand and marketing research firm, TOP 50 BRANDS NIGERIA.

Dangote emerged top with an aggregate score of 83.7 Brand Strength Measurement (BSM) Index score. This is followed by MTN, Globacom, and Access Bank in fourth place.

Others among the top 10 are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank, and UBA at fifth to tenth positions respectively.

The annual top brands’ evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead.

In a press statement released after the public presentation, the rating firm said “The annual top brand evaluation is a qualitative, non-financial estimation of the value of top corporate brands in the country. A measure of consumers’ perceptions and how positive or otherwise towards a brand, and how this affects its overall strength, using the Brand Strength Measurement (BSM)index, a model that tests a brand’s ability to deliver on its promise to the consumers from the consumers’ points of view.

Chief Corporate Communications and Branding officer of Dangote Group, Anthony Chiejina said: “Dangote’s emergence, for the fifth year consecutively, did not come as a surprise to industry watchers. The brand has steadily increased its influence in many African nations through the establishment of cement factories. It operates in about 13 African nations making it one of the most visible, recognized, and admired brands in Africa”

In his address to the owners and promoters of the top brands, TOP 50 BRANDS NIGERIA CEO, Taiwo Oluboyede said, “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organizations from the others and even much more. It is also consumers’ buying choice justification” He likened the task of building a formidable and continuously strong brand to a flower, he said “When you plant a flower, you keep watering and pruning it to grow and until it blossoms, and this you do for its lifetime” If you omit or forget to prune or water, regardless of how beautiful it is at the beginning, it dies. The same is applicable to brands. That is why we have seen brands that dropped from the 50-league table in recent times, while new ones emerge.”

He said further “So, the responsibility lies with the owners and promoters to consistently maintain compelling propositions and live up to their promises. As we all know, it’s not just about making a proposition, but living up to its demands and consistently so. This is what makes a top brand.”

For the 2022 evaluation, Nigerian-owned brands again dominated the top 10, with 7 brands. Dangote leading the pack, followed by Globacom, Access Bank, Zenith Bank, GTCO, First Bank and UBA

Five brands among the top ten are banks while 3 are telecoms. Nine of the top ten were among the top 10 last year, with Access Bank making a dramatic leap to fourth place, effectively topping the Banking and Financial Services Categories.

Four brands, maintained their previous year’s position among the top 10, while six of the top 10 had maintained top 10 positions for 7 years consecutively. Overall, 28 or 56 percent of the 50 Brands are multinational brands, while 22 or 44 percent are Nigerian. PZ Cussons Nigeria Plc emerged as the highest gainer this year by moving up 10 places, from 38 last year to 28th position. Rite Foods, another Nigerian brand emerged as the first entrant into the annual brand ranking this year.

Fifteen (15) brands maintained their 2021 position- these are (Dangote, MTN Nigeria, Globacom, First Bank, Nestle Nigeria Plc, Guinness Nig Plc, Nigerian Breweries, Seven-up Bottling Company, Julius Berger, FMN Plc, Chi Limited, Oando Plc, Energies, P&G, Axa-Mansard and TGI.

Furthermore, the Banking & Financial Services category had the highest entries with – 11 brands, that is, 22%.  Access Bank topped the category, and consumer goods followed with – 8 brands. That is 16%. Dufil Prima Foods topped the list.

Conglomerates had 7 brands. that is 14% with Dangote Group on top, beverages came at fourth place with 6 brands. That is 12%. Coca-Cola topped the category, Oil & Gas and the Insurance categories had 3 brands each, amounting the 6% each. Oando Plc and AIICO Insurance topped them respectively and electronics, mass media, and Building & Construction Services returned with 2 brands each which is 4% for each. Samsung, Multichoice, and Julius Berger topped their respective categories.

Meanwhile, agriculture and automobile have 1 brand each, an equivalent of 2% of the total top brands. Olam International and Toyota Nigeria topped their individual group.

In his contribution to the annual top brands’ evaluation, Mr. Olufemi Awoyemi, Chairman of Proshare Nigeria said “First, it is commendable to see that in the evaluation process used in ranking the brands, professionals such as Chief Marketing Officers and Head of Corporate Communications and Reputation Managers. Eight (8) companies listed on the Nigerian Exchange Limited (NGX) made the list of the top 10 brands in Nigeria. With the thorough evaluation process and degree of attention to detail evident in the report, the list indeed provides a true and fair representation of top brands by strength, popularity, and potential in Nigeria.

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Project Lead Africa Announces 2022 Leadership Excellence And Dignity Awards, Tagged “Rewarding Tenacity”

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Organizers of Leadership Excellence And Dignity Awards have annouced November 13th for the 2022 maiden edition of Lead Awards. It was also revealed that the prestigious event will hold at the Dome International Conference Center, Akure, Ondo State.

Addressing a cross section of journalists over the weekend in Lagos, the Executive Director, Abiola Alaba Peters AAP, said the evening promises to be a gathering of captains of industries, government officials and prominent traditional rulers as far as Ondo State is concerned.

“It is our pleasure to announce to the general public, particularly the good people of Ondo State, that all is set for the 2022 Leadership Excellence And Dignity Awards. This announcement was necessary after several months of consultation and planning, the event will be live at the Dome International Conference Center, in Ondo State capital, Akure”

“The date is November 13th 2022, It’s going to be a cooperate night, an evening of glitz and glamour, we have put in so much into making this maiden edition a memorable one. And that is why we have also taking time to design the concept of the theme of this year ceremony, REWARDING TENACITY. We believe it’s time to celebrate the individuals and organizations who have put in their best in making our dear state what it is today”

“It’s promises to be a gathering of some of the biggest names in Ondo State, from politics, business, entertainment, among others, our traditional rulers are not going to be left out, we are also expecting guests from neighboring states. Alaba Peters concluded.

Giving further details on the event, the Media and Publicity Director, Adewoye Solomon, said although activities, such as nominations and voting has kicked off since January, the award ceremony will hold on a Sunday in the month of November 2022.

In his words, “Let me start by saying that, the process and activities for the award started in January this year, the award presentation will hold in Akure, on a Sunday, the second week of November 2022. Let me also add that, two months ago, we closed the voting process. We have about 25 categories of awards, which includes the special recognition category”.

“A total of 15 categories will be decided by general public, while the remaining 10 will be decided based on the panels’ decision. We received a good number of quality entries from across the state for this debut edition. We have our final shortlists of winners, which we are confident embody the excellence the awards stand for.”

Lastly, let me also add that, this is a strictly by Invitation event. We are introducing an electronic invites by next month. We also have some top celebrities coming in from Lagos. We will make some major announcement in the month of October, do well to follow us on all our social media pages for updates. Thank You “

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JUST IN: FG Makes U-Turn, Withdraws Order To Reopen Varsities

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The Federal Government, through the National Universities Commission, Monday afternoon, withdrew its circular which ordered vice-chancellors, pro-chancellors, and governing councils to re-open federal universities.

It was reported earlier that a circular tagged NUC/ES/138/Vol.64/135 was addressed to all vice-chancellors; pro-chancellors and chairmen of governing councils of federal universities ordering them to re-open universities.

But in another circular tagged NUC/ES/138/Vol.64/136, which the Director, Finance also signed, and Account of the NUC, Sam Onazi, the commission withdrew the order.

Though it did not explain why. The letter tagged, “withdrawal of circular NUC/ES/138/Vol.64/135 dated September 23, 2022” partly read, “I have been directed to withdraw the NUC Circular Ref: NUC/ES/138/Vol.64/135, and dated September 23, 2022, on the above
subject.

“Consequently, the said circular stands withdrawn. All pro-chancellors, chairmen of governing councils, and vice-chancellors of federal universities are to please note. Further development and information would be communicated to all relevant stakeholders.

“Please accept the assurances of the Executive Secretary’s warmest regards”

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Retired Soldiers Stage Protest In Abuja Over Pay Discrepancies [PHOTOS]

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Some retired soldiers on Monday in Abuja protested salary and pension gaps among the ranks of serving and retired military personnel.

The protesters were seen with mats and banners demanding that the federal government rectify the discrepancies.

One of the banners they carried, said, “Review the wide disparity in pay and pension across the ranks of servicing and retired personnel”

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