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The Struggling Entrepreneur: How I Got International Customers To Buy My Products With Ease — Okon Achibong

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Innovation is the new competitive edge for every business. 6 months ago, my business was at a critical phase; we were expanding. Our products had caught the eye of the international market and buyers across the world were indicating interest. Whilst this new wave of interest was long overdue, I was scared that the negative perception of Nigeria in some quarters in the international market would affect my business. My fear was not without reason, we had lost a lot of sales in the past due to this issue.

So, this time I was taking steps to ensure that the interests crystalized into sales. I engaged a PR firm in hopes that their branding efforts would help allay the fears of international buyers and drive them to patronize my business. A few months later, the branding efforts started bearing fruits.

3 months after we engaged the PR firm, we received international orders from 15 customers with 3 making full payments for their orders. This was a new dawn as I could sense better days ahead. But then an issue arose…. the remaining 12 customers were making little orders and had insisted on making payments with their credit cards due to the cost of traditional payment methods. This was a big issue because our website through which orders came in did not have a payment functionality. We had tried getting a solution a year ago but the cost of acquiring such a solution was on the high side and we had to jettison the idea. This request kept me up late at night as I wondered if this was going to be another case of poor sales. Where do I even get such a solution from within 48 hours?

The next morning, I gathered my accounts team and charged them with the responsibility of looking for a solution before the close of business. As fate would have it, one of my staff in his search stumbled on an advert online about a solution called Global Pay. Immediately, he reached out to me and we called the bank. A gentleman picked up and after exchanging pleasantries we told him of our plight and the solution we had seen.

In few words, he explained that with GlobalPaywe could receive payments from anywhere in the world with debit or credit cards.  A bit sceptical, we applied for it and the solution was set up on our website in less than 24 hours. We reached out to the remaining 12 customers advising them to visit our website to make payment. 20 minutes later, we received feedback on how seamless the payment process was much to my surprise. My accounts team reconfirmed the payments from the payment notifications and the online monitoring log and all payments were received. We dispatched their orders afterwards.

GlobalPay is not just a payment solution, it is a business saver that has eliminated major payment hassles for my business.

BIG STORY

NNPCL Executes Gas Sale Agreement With Dangote Refinery

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The Nigerian National Petroleum Company Gas Marketing Limited (NGML), a subsidiary of NNPCL, has signed a Gas Sale and Purchase Agreement with Dangote Petroleum Refinery and Petrochemicals, Lagos.

The agreement was signed on Tuesday at the Corporate Head Office of Dangote in Falomo, Lagos, by Justin Ezeala, the Managing Director of NGML, and Aliko Dangote, the President/Chief Executive Officer of the Dangote Group. It outlines the supply of natural gas for power generation and feedstock at the refinery.

“This major milestone is in line with President Bola Tinubu’s policy of utilising Nigeria’s abundant gas resources towards revamping the nation’s industrial growth and kickstarting its economic prosperity.”

“This development, which sees a huge investment of this nature penned with zero capital expenditure outlay, has been described by many as unprecedented in the history of NGML or any gas Local Distribution Company in the country,” stated Olufemi Soneye, NNPCL spokesperson, on Wednesday.

According to Soneye, under the terms of the agreement, NGML will supply 100 million standard cubic feet of gas per day—50MMSCF/D as firm supply and the remaining 50MMSCF/D as interruptible natural gas supply to the refinery. This agreement will last for an initial period of 10 years, with options for renewal and expansion.

“This collaboration is a significant step toward ensuring the operational success of the Dangote Refinery and enhancing Nigeria’s domestic gas utilisation.”

“NNPC Ltd, through NGML, its gas marketing subsidiary, continues to lead efforts in promoting the use of domestic gas to support industries and businesses nationwide.”

“The agreement represents a milestone for both NNPC Ltd and Dangote refinery, aligning with their shared commitment to boosting local production and providing vital products for the benefit of all Nigerians.”

“It is also further proof of NGML’s unwavering commitment to business excellence and fulfilling NNPC Ltd’s core mandate of ensuring Nigeria’s energy security through the execution of strategic gas projects across the country,” the statement concluded.

Reports indicate that the Dangote refinery alone is equipped with a 435MW power plant capable of meeting the total power needs of the Ibadan Electricity Distribution Company.

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BIG STORY

UBA And Mastercard Introduce Debit Card With Benefits And Discounts To Commemorate UBA’s 75th Anniversary

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Africa’s Global Bank, United Bank for Africa (UBA) Plc, has collaborated with Mastercard to launch a commemorative debit card in celebration of UBA’s 75th anniversary.

This collaboration aims to honor UBA’s long-standing customer relationships and enhance their banking experience with a range of offers and discounts across multiple platforms.

UBA’s Group Managing Director/Chief Executive Officer, Oliver Alawuba, who spoke at the unveiling, highlighted that the card comes loaded with certain benefits aimed at rewarding customers, including limited 25% off purchases on Jumia and USD75 cashback on transactions made through AliExpress.

He added that this initiative symbolizes the shared vision between UBA and Mastercard towards empowering Africans by enhancing customer experience through secure and convenient transactions.

“This new card represents the deepening of our relationship and our shared mission to empower millions of Nigerians and Africans, by providing them with access to secure transactions and new opportunities across the continent,” Alawuba said.

The GMD also disclosed the bank’s plans to unveil similar products across all its subsidiaries. “We are proud of this collaboration, and we are confident that Mastercard’s role in Africa will only grow stronger in the coming years,” he added.

Mark Elliott, Division President for Africa, Mastercard, expressed his appreciation for the UBA collaboration, emphasising its significance in supporting Africa’s digital economy. “We are excited to collaborate with UBA to celebrate this milestone and bring more value to customers across Africa. This commemorative card is more than just a product; it reflects our commitment to advancing financial inclusion and supporting Africans in accessing secure, convenient and impactful financial solutions.”

Elliott highlighted the immense opportunities within the African payment ecosystem and shared that Mastercard is eager to explore new opportunities with UBA. “Together with UBA, we are focused on delivering innovation that meet the evolving needs of the region, empowering individuals, and promoting digital growth across the continent,” he stated.

The launch of the commemorative debit card represents a significant step in UBA and Mastercard’s shared journey towards financial empowerment and innovation across Africa.

 

About United Bank for Africa

United Bank for Africa Plc is a leading Pan-African financial institution, offering banking services to more than forty-five million customers, across 1,000 business offices and customer touch points in 20 African countries. With presence in New York, London, Paris and Dubai, UBA is connecting people and businesses across Africa through retail, commercial and corporate banking, innovative cross-border payments and remittances, trade finance and ancillary banking services.

 

About Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

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BIG STORY

BUSINESS: IPMAN Members Load Petrol N990 Per Litre — Dangote

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The Independent Petroleum Marketers Association of Nigeria (IPMAN) has announced that over 30,000 of its members are set to purchase Premium Motor Spirit (PMS), commonly known as petrol, in bulk from the Dangote Petroleum Refinery.

IPMAN disclosed that the price of petrol from the $20 billion refinery, located in Lekki, is set at N940 per litre when bought in bulk and N990 per litre when transported by ship or truck.

According to sources, this new agreement with the Dangote refinery may eliminate the need for independent marketers to import petrol, as they will now be able to source their supply directly from the refinery.

Speaking on Channels Television on Tuesday, IPMAN President Abubakar Garima confirmed that retail pump prices for petrol at their outlets would decrease as a result of the deal with Dangote Refinery.

The agreement, finalized on Monday, covers the direct lifting of petrol, diesel, and other petroleum products from the Dangote refinery. This development follows the Nigerian National Petroleum Corporation’s (NNPC) decision to suspend its plan to be the exclusive off-taker of products from the 650,000 barrels per day refinery.

The IPMAN president explained that the Dangote refinery had been obliged to allow marketers to lift PMS, AGO, and DPK directly for onward supply to their depots and retail outlets but didn’t reveal the price.

Giving an update on pricing during the interview, the IPMAN national officer said the Refinery has provided two different rates for marketers based on their preferences.

He said marketers can load at the gantry at a price of N990 per litre or N940 through vessel transportation.

Garima said, “Presently, we have been given two different arrangments on how to buy fuel from the refinery. There is the one that we can load the vessels and carry to our various depots at the rate of N940 per litre. Then for the depots, it is at the rate of N990 per litre.

“The difference is because we have to load it and carry it to another part of the state. We use vessels to carry these products and there is another one to load from the gantry.

“For Port Harcourt, Warri, Calabar, we have to use vessels because there is no Dangote loading gantry there, we have to carry it to our private depot and discharge and distribute it to our members.”

Checks by our correspondent showed that the new price is lower than the N960 and N990 per litre revealed by the refinery for ships and trucks last week.

Garima noted that the collaboration aims to ensure a consistent and affordable supply of Premium Motor Spirit and other products nationwide.

He further projected that the petrol price may be reduced by N50 or more, depending on the location of purchase.

Garima explained that direct purchases from the 650,000-barrel-per-day refinery will eliminate payments to intermediaries, such as the Nigerian National Petroleum Company and depot owners.

According to him, this reduction in costs will be reflected in the prices of petrol within the coming weeks.

“We have the overall market in the country. We go everywhere in the country. The implication goes beyond the issue of price, but still, price is the main target.

“The masses are looking for how we, Independent Petroleum Marketers, can reduce price for them. So the price too will reduce because we are not buying through the third party.

“So the profit that we have been giving to the third party like NNPC and depot owners will be reduced. That is the issue.

“For instance, the current price in Maiduguri now is N1,200 per litre. So with these current changes, it may likely reduce to N1,150, which there is a reduction of N50. So that’s N1,150. It may even be below that.

“And as we continue, you know, this thing, since it’s deregulation. Yes. As we continue. It can go down. It can go down continuously because, provided that the product is available, you may find that the market will come a little bit low, and then the naira will start appreciating. And then if the crude oil price is reduced, automatically, the same thing will be reduced.

Garima also highlighted that this arrangement will help end fuel scarcity, as products will be more readily available.

“Again, the availability is also there. If a marketer pays for a product before, these retailers hold our money before supplying us with fuel. That’s the reason why you may find sometimes these filling stations don’t have fuel.

“But now, since we are getting the product directly from the Dangote refinery, the issue of delay is eliminated. Immediately, we get the product, we discharge to our filling stations,” he added.

Furthermore, Garima revealed that the NNPC has begun settling its N4bn debt owed to marketers.

“The NNPC has been paying our money back. We have been loading. Our money with them is reducing drastically. That one is not a problem for us now.

“The only thing still is that there are some remaining balances that they have not been able to pay our marketers to load the products. I spoke with the MD retail of NNPC and he told me that our balance will soon be sorted out,” Garima said.

On how much Nigerians will purchase, he said, “With this recent development, definitely anywhere you go, you will find that at the end of the day, we have the lowest price.”

Confirming this, the IPMAN National Publicity Secretary, Chinedu Ukadike, has stated that the association has started the completion of the necessary documentation to begin lifting products.

Ukadike, in an exclusive interview, also confirmed that the product would be purchased in bulk on behalf of its members.

He said, “For now, we are going to be doing it comprehensively, in an off-taker manner. All independent marketers will be buying from Dangote as directed by our president.

“We are still putting together our papers on when to start loading as quickly as possible, but the gig now is that we have been granted permission to load.”Meanwhile, the IPMAN Vice President, Hammed Fashola, told one of our correspondents that if petrol is available locally, there is no need for importation any more.

Fashola recalled that IPMAN had made it clear right from the start that it would support the Dangote refinery and that the new agreement would be a win-win for all.

“We have set it from the onset that we are ready to work with Dangote. We need to encourage him. We are very conscious of that. Based on this, we believe it is going to be a win-win situation for both Dangote and IPMAN. I am sure the price will be reasonable. We are just after the price. Once the price is okay for us, we are good to go,“ he stated.

Asked to state in clear terms if it means IPMAN would no longer pursue the licence to import petrol, Fashola replied, “Once we are having it as we need it, what is the need to import again?”

Fashola clarified that the lifting of fuel is yet to commence as both parties are still putting some logistics in place.

“No day has been fixed yet for the lifting. We still have to put in some logistics. It is not something you will just take your truck and go to Dangote. We still have to do some things—payment modalities and all that. We have to carry our members along too. We have to sensitise them about how the transaction will go. So, it is still ongoing, very soon we will start lifting. I don’t want to give a particular date,” he disclosed.

  • PETROAN Meets Dangote

Just like IPMAN, the management of the Dangote refinery is set to meet with the officials of the Petroleum Products Retail Outlet Owners Association of Nigeria to discuss possible petrol lifting.

PETROAN Publicity Secretary, Joseph Obele, said the refinery already sent a mail through the President of the association, Billy Harry, seeking a business meeting.

According to Obele, Harry had set up a team of seven persons headed by him to represent PETROAN at the meeting.

“The Head of Commercial at the Dangote refinery has sent a mail to the National President of PETROAN, Dr Billy Hary, to anticipate a possible strategic business meeting in the coming days.

“The National President has set up a team of seven persons headed by himself who will represent PETROAN at that strategic business meeting.

“At the proposed meeting, we have to emphasise that PETROAN’s primary objective is to provide affordable, high-quality products to consumers, and to do so in compliance with all regulatory standards and industry best practices,“ he stressed.

  • Dangote Exports Petrol

Meanwhile, the Dangote refinery has agreed to export more than 200,000 metric tonnes of its petrol abroad.

A report by S&P Global Commodity Insights quoting an insider source confirmed that the refinery had signed its first export orders for its gasoline and will begin dispatching the product “as soon as the ships arrive”.

It said in the first week of November, the refinery made its first attempt to sell gasoline abroad, issuing a public tender for the fuel type, but later appeared to bow to public pressure by revoking the offer.

Three West African traders said the refinery initially issued a tender to sell 40,000 mt of gasoline, with two confirmed specified products with a sulfur content of 150 parts per million.

One source said that the refinery had called the initial tender a “mistake”, while a second called the move “controversial” while Dangote continues to produce less than a third of Nigeria’s domestic gasoline demand.

The refinery official confirmed that the 40,000 mt tenders had been cancelled but said on Nov. 11 that the company had the surplus product to begin exporting. “We have the stocks,” he said.

 

Credit: The PUNCH

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