Nigeria we hail!!
If you remember that famous line from the award-winning televisioncommercial released last year by Union Bank, then you’ll be excited to learn that spin-offs have been released as part of a follow-up campaign. This should come as no surprise after the short film emerged the most watched Nigerian ad on YouTube in 2018!
This time, the TV and radio ads follow
the lives of themain characters from the original commercial – the photographer,
‘keke’ driver, and the mother – who represent relatable characters in our daily
lives. Union Banksalutes their focus, tenacity and drive as they hustle and
grind to make ends meet in Nigeria of today.
The‘grind’ is something we all
identify with. Every day, it’s a struggle to rise above the challenges oferratic
power supply, insecurity, bad roads, corruption andpoor governance.
To make things even worse, the average
Nigerian is unable to access loans or credit facilities that could help thembreak
out of the vicious cycle. Loans seem to be reserved for the already well-to-do
who can provide collateral to back their applications, and for salaried workerswho
can show pay slips as proof of income.
However,a recent Future
of Work report, states
that only 25% of Nigeria’s 85 million workforce are in paid employment. How do
the other 75% support their hustle?
At Union Bank, we believe lack of
credit facilities should not be on the list of frustrations Nigerians face. We
believe that everyone – yes, everyone – deserves to have acredit ‘lifeline’.
And that’s why our loans are not
limited to salary earners alone; because we truly want to support the grind of
every day Nigerians struggling to keep their heads above water in these tough
times.
So, whether you’re thatguy trying to
grow his transportation business to the point where he can propose to his boo
and support a family; or that young mother giving her all to take care of her children,
or even that upcoming photographer hustling to make ends meet, with Union Bank,
that business no go spoil for your hand.
We have a loan for everyone. Talk to
us about the best option for you.
For more details,visitwww.unionbankng.com/loans/ or call 01 271 6816.
