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Six Years On: Dangote Remains “Most Admired Brand” In Africa, 2nd In Sustainability Brand In Africa Among Top 100 Brands

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For the sixth consecutive year, the Dangote brand has been adjudged as the Most Admired African Brand among the top 100 brands in the continent.

Dangote, as the most Admired African when respondents are prompted to recall an African brand specifically was followed by the Telecommunication outfit, MTN in the second position and Digital Satellite Television (DSTV) coming third, both of South African origin.

The pan-African conglomerate brand was also adjudged as the number one African Pride brand followed by the Ethiopian Airline and MTN respectively.

In a newly introduced category, the Dangote brand came second in Sustainability, by brands doing good for the people, Society, and the Environment.

These were announced in Johannesburg, South Africa on the occasion of Africa Day marking the 13th Annual Brand Africa 100: Africa’s Best Brands 2023 rankings of the Top 100 most admired brands in Africa based on a survey and rankings conducted by Geopoll, Kantar, and Brand Leadership, across 32 African countries that account for more than 85% of the continent’s GDP and population.

Brand Africa in its statement announcing the ranking disclosed that in a new category of brands that are doing good for people, society and the

environment, inspired by business shifting from profit to purpose, MTN and Dangote as African brands came first and second respectively while Unicef

emerged as the number one NGO and Coca-Cola emerged as the number one non-African brand.

In the category-specific ranking of the Top 25 financial services brands, Africa’s oldest banking group, Standard Bank surged to the number one position of the most admired brand in Africa, displacing GTBank, which had led the rankings for the past 3 years, but is reeling from recent UK regulatory issues, service challenges, and a tough competitive environment. The category is dominated by South African (6) and Nigerian (6) brands which account for 48% of the rankings, with the USA (4), led by VISA, at 16% percent, making up 64% of the Top 25 brands.

In another category-specific ranking of the Top 25 media brands, DSTV, the consumer brand of the Multichoice Group, retains its dominant ranking ahead of BBC and CNN as the most admired media brand in Africa. Consistent with previous rankings, non-African media dominate the continent, accounting for 76% of the Top 25 brands.

Brand Africa disclosed that Dangote retained the number one spot for the 6th time despite African brands slipping to 14% of the Top 100 most admired brands in Africa as non-African brands entrench their position in the continent.

Thebe Ikalafeng, founder and chairman of Brand Africa expressed concern that despite the optimism about the progress of the African Continental Free Trade Area

(AfCFTA) and other initiative to drive African initiatives, African brands still regressed 20% from a 10-year high of 17% to 14% share of the Top 100 most admired brands in Africa.

“It is concerning that despite the momentum in operationalizing the AfCFTA, rising internal pride in continent albeit against global economic challenges, that African consumers have reverted to their trusted, mostly non-Africa brands, rather than give African brands a chance,” he stated. “Nonetheless, this is the state of brands in Africa, and an urgent need to build trust in Made in African brands.”

Bernard Okasi, the Director of Research, GeoPoll, which has been the lead data collection partner since 2015 while speaking on the outcome of the survey explained “With an ever increasing number of countries, greater sample size, and the growth of mobile across the continent, more than ever, using mobile continues to prove to be an effective tool to reach and access respondents across the continent”.

The Chief Growth Officer Africa Middle East for Kantar, Karin Du Chenne, who has been the insight lead for Brand Africa since inception in 2010 says, “despite the increased countries and sample sizes which have invariably grown the volumes of brands analysed, the survey continues to yield a very consistent picture of the leading brands in the continent, albeit not yet to Africa’s advantage.”

He added that as a non-profit initiative and to ensure the objectivity and independence of the rankings, the Brand Africa 100 | Africa’s Best Brands research to determine the most admired top-of-mind brands in Africa are not funded by any brand.

Reacting to the last survey affirming Dangote as number one most admired indigenous African brand, Group Chief, Branding and Communication, Dangote Industries Limited, Anthony Chiejina said the awards were well deserved because “the Dangote brand generates strong nationalistic impressions and powerful feelings across the Continent in terms of industrialization, self-sufficiency, prosperity, power and production.”

He stated that this was further strengthened with the recent commissioning of 650,000 bpd Dangote Petroleum Refinery & Petrochemical complex which is a huge industrial complex or frigate. “The brand portends the inevitability of Nigerian global ascendancy and a gateway to regional and continental development”, he added.

Established in 2010, Brand Africa is an intergenerational movement to inspire a brand-led African renaissance to drive Africa’s competitiveness, connect Africa and create a positive image of the Continent.

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Nationwide Protest: Hon. Amusan Calls For Patience, Restraint

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A former House of Representatives member from Ogun State, Hon. Kayode Jelili Amusan has pleaded with the organizers of the planned nationwide protest tagged ‘End Bad Governance’ slated for August 1, 2024 to reconsider their stance and rather show more understanding and patience towards the many initiatives and programs the Federal Government is deploying towards alleviating the present harsh economic realities the nation is presently facing.

He further advised that rather than embark on protests that may spiral out of control and lead to a breakdown of law and order, as recently witnessed in Kenya, the brains behind the protests should rather seek a way where themselves and representatives of the Federal Government can sit on a round table and they can put their demands forward and even ask for specific timelines to realistic demands, urging that politicizing the situation may not be in the best interest of the nation.

According to Amusan, ‘’the present economic realities of our nation call for a concern and we need concerted efforts, both on the part of the elected government officials and the people being governed to pull through and return our nation to the path of economic recovery. The people have a right to protest and make their grievances known to the government but the truth is, as we have seen with Kenya, protests without identified leaders can be hijacked by people with ulterior motives and then we have a breakdown of law and order. Nigeria cannot afford any at a time like this. What we need is to come together as a people, both the government and the governed and find lasting solutions to the many challenges we are facing as a people. The current economic situation in the country is not one anyone should be proud of, regardless of our political or social standing. As we have seen that the government is putting measures in place to arrest the situation, what we need right now is not a protest but concerted efforts at returning our nation to its days of self-sufficiency and prosperity’’.

Amusan also commended the judiciary and the Bola Tinubu government for the recent Supreme Court pronouncement on local government autonomy. According to him ‘’the local government is the closest to the people, it should be synonymous with rural development, empowerment and any efforts towards strengthening it should be supported’’. The Supreme Court’s landmark judgement included a decision that overturned the longstanding practice where state governments received federal allocations on behalf of local government areas and withheld the funds. Nigeria’s Supreme Court affirmed on 11 July the financial autonomy of the nation’s 774 local governments.

Hon. Amusan, a two-time governorship aspirant in Ogun State is the chairman of Kamson Holdings Limited and represented Abeokuta North/Odeda/Obafemi-Owode Federal Constituency from 2003-2011 in the House of Representative

 

 

 

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BREAKING: Senator Ifeanyi Ubah Dies In London

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Renowned businessman and politician, Senator Ifeanyi Ubah, has reportedly passed away in London.

The Senator from Anambra State had recently joined the All Progressives Congress (APC) and was considering seeking the party’s nomination for the upcoming governorship election in Anambra State.

While details surrounding his death are still limited, sources indicate that he made a financial contribution to the Anambra APC just two days prior.

This news comes shortly after the passing of Chief Emmanuel Iwuanyanwu, President-General of Ohanaeze Ndigbo.

 

More to come…

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IGP Egbetokun Finally Approves Hunger Protest, Asks Organisers To Submit Names, House Addresses, Others

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On Friday, Inspector-General of Police Kayode Egbetokun requested that all groups planning to participate in the upcoming nationwide protest provide their details to the Commissioners of Police in their respective states.

During a press briefing at the Force Headquarters in Abuja, Egbetokun explained that this request is aimed at ensuring a peaceful protest.

Additionally, Egbetokun revealed that the police have received intelligence indicating that foreign mercenaries are involved in the planned protest.

This information has raised concerns about potential violence and unrest, prompting the police to take proactive measures to maintain public safety and order.

By submitting their details, protest groups can help the police to better understand their plans and take necessary steps to prevent any potential disruptions or security threats.

He said, “We acknowledge the constitutional right of Nigerian citizens to peaceful assembly and protest. However, in the interest of public safety and order, we urge all groups planning to protest to provide necessary details to the Commissioner of Police in the state where the protest is intended to take place.

“To facilitate a successful and incident-free protest, they should please provide the following information.”

Other guidelines, according to him, are “stating the proposed protest routes and assembly points. 2. Expected duration of the protest. 3. Names and contact details of protest leaders and organizers.

“Measures to prevent hijacking by criminal elements, including key identifiers for possible isolation of potential troublemakers. By providing this information, the police will be enabled to deploy adequate personnel and resources to ensure public safety.

“Designate specific routes and areas for the protest to avoid conflicts with other events or activities. Establish clear communication channels with protest leaders to address any concerns or issues that may arise.

“Minimize the risk of violence, property damage, or other criminal activity. We encourage all protestors to cooperate with the police, obey the law, and adhere to global best practices for peaceful assembly to guarantee a safe and successful exercise of their rights.”

The top cop said they have been monitoring development surrounding protest threats, saying while some groups call for violent protests, emulating Kenya’s recent events, others advocate for peaceful demonstrations.

“However, some individuals promote peaceful protests with violent undertones, raising concerns about their sincerity. We have our history of violent protests in Nigeria, and I don’t believe we have to look to other countries to note the dangers of unchecked demonstrations.

“We commend patriots who have withdrawn from the protest due to the apparent sinister motives and ignorance of those calling for violence. We note those who have spoken out against any form of protest at this critical juncture, fearing enemies of our country may be manipulating the process.

“We confirm their fears are genuine, as we have credible intelligence on foreign mercenaries’ involvement in this planned protest. The Nigerian police urge all Nigerians to exercise caution and think twice before joining any protest group.”

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