Rayna Oat Limited, a subsidiary of Rocsol Investment Limited is expanding its horizons into the food and agriculture industry with the launch of its flagship product, Rayna Roasted Oat Flour.
Rayna Oat Flour comes in a re-sealable pack of 1.5kg and 750g which is to be sold at N1, 400 and N700 respectively with a life span of 18-24 months and duly certified by NAFDAC.
At the Distributors Business Forum by the company, the Acting Managing Director, Rocsol Foods, Joseph described the new Oat Flour as a premium product and the finest product ushered into the market in terms of value for price; birthed after years of planning, research, design and therefore urged distributors, marketers, eateries, hotels consumers to immediately key into it.
Speaking at the product launch in Lagos with marketers and distributors, Joseph explained that Investment Limited is known for many things which include Construction, Road Surface marking, Traffic Safety Signs, Technology, Real Estate, Power and Mining.
The company has taken the bold move to diversify into other sectors like agriculture and food by bringing Rayna Roasted Oat Flour to the market with the aim of providing healthier options to “the daily nutritional needs of the consumer”.
He saidWe’re an investment company and we take into opportunities when we see it.
“The launch of Rayna Roasted Oat Flour is not just about making money; as a business enterprise, we also aim at creating value and giving society the best product. The decision to deal in Oat is hinged on the health benefits it gives to our consumers and the general public.
“And the partnership we are forming with our distributors is to ensure we have a means of creating work for other people as well, so it’s a system we are running here, we are creating value for the consumers and then creating atmosphere for our partners to operate.
“What we bring into the market is a premium product selling at the market value price. It is like we are bringing Mercedes and selling it to you at a Toyota price. We’re bringing in the best product to the market in terms of value for the price.
“It all began in the year 2014 but major plans of creating this product started in 2017, the product planning stage, the designs and qualities of the product itself show the time we have spent planning Rayna Roasted Oat Flour.
“We have had challenges which are peculiar to Nigerian business environments such as disappointment from vendors, pricing, logistics, staffing, and funding.
“I don’t see any other competition at the moment but we will keep a closer look at the market, we don’t expect to dominate the market today or tomorrow but we will break through and dominate the market just the way we’ve grown our other businesses.”
Also commenting on the unique features of Rayna Roasted Oat Flour, the Chief Operating Officer, Bukola Adedigba said:
“Rayna Roasted Oat Flour is a premium food product made from whole grain oats.
“We have packaged Rayna Roasted Oat Flour to make sure it is free of any sort of contamination that may arise especially for those having allergies. So, what we have is premium soluble fiber oat that is not mixed with any other ingredient; the product is roasted and can be used for multipurpose – you can use it for anything; to cook, bake, as a thickener and as you swallow.
“Keeping to the promise of quality, Rayna product has a re-sealable pack, once you open it you can reseal it back, protecting the quality, preventing it not to get contaminated. Once you open the product, it would still be well premium till the day you empty the pack.
“Looking at the whole package itself; you would want to buy it for any amount, I am not sure of other products, but I am very sure of Rayna Roasted Oat. For the fact that it’s multipurpose, there are some products we tried here today for the sample, we made use of Rayna to bake cakes, cookies, and biscuit, all made from this Rayna Roasted Oat Flour and so far we’ve had fantastic feedback.
“We hope to transfer our spirit of excellence into our products and do make sure that we give people premium products brand something every consumer must look forward to.
“Our buy word for Rayna Oat is “Living for tomorrow’’, we believe whatever you eat now is deposited for your tomorrow and that Is the reason we have taken conscious efforts in whatever we’re producing so that Rayna foods is mentally and healthily ready for you to consume.”
Also speaking on the health benefits of the product she said:
“For those that have health issues ranging from diabetes, high blood pressure and to those struggling with their sugar level or cholesterol just to mention a few, it is a good product that helps lower cholesterol levels, boost immune system, decreased risk in infancy to 6 months in developing asthma, improve well-being and reduces laxative in aged ones.”
