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mediaReach OMD Employs Data On Media Consumption To Aid Businesses In Navigating The New Normal

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4 years ago

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mediaReach OMD, a frontline marketing and media agency, had during this period of the coronavirus (COVID-19) pandemic, guided media planners, buyers, and businesses in their investment bid with data-driven newsletters on media consumption habit to maximize profits and increase productivity and to navigate the new normal.

Published in ThisDay Newspapers and titled “COVID-19 and Media Consumption Habit, What has Changed?,” the newsletters are a culmination of the sequence of information aimed at examining the potential impact of the pandemic on audience behaviour and media consumption in Nigeria.

It also contains thought starters and needed actions regarding adaptation of the definition of the new normal posed by the pandemic.

Against this backdrop, the Managing Director of the Agency, Nitinchandra Nandekar, said the firm has been monitoring changes in media consumption and adapting to innovative ways of connecting with the target audience, through data-led approaches to guide clients’ investments during the COVID-19 lockdown/post lockdown.

Nandekar avowed that while businesses, especially the marketing and media ecosystem waits for an end to this deadly disease which has dealt a hard blow on world economies, the journey to success will continue to be guided with key principles, including being ready for the day after.

The foremost media agency with presence in Nigeria, West, and Central Africa, posits that media consumption which is in favour of the TV continues to be stable with much attention on genres like news and entertainment, while businesses are now adopting a more creative and innovative form of operations with adaptation to the new normal.

Commending the media agency for these initiatives, the Chairman and Managing Director of Expand Global Industries Limited, Rajat Kapur, said as a global partner of Henkel for Media Investment Solutions, MediaReach OMD helps not only in the normal ways but regularly releases data-driven media intelligence information newsletters which ensure that Henkel is prepared to deal with the new normal characterised by the pandemic.

This, he said, contains the changing consumer habits, the higher need for hygiene-based products and the changing media landscape, all highlighted for a better clearer and stronger media investment leading to best in class equity development of Henkel’s brands.

In his remark, the President of the National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen, said the breakout of the pandemic has been a defining moment for the world.

He affirmed that the deadly disease came with uncertainty and fear because no one knows exactly what was going on, not even the experts, including the World Health Organization (WHO) which has been struggling a bit.

“A bewildered world therefore became anxious and hungry for news. And with the lockdowns in almost all parts of the world, consumers were hungry for information. They tried to stay connected to all the news about the pandemic and social media was the greatest beneficiary,” he said.

Agenmonmen continued “It helped that some brands understood this and were able to help in providing the information in ways that were not seen as exploiting the fears and worries of consumers. Six months down the line, it appears that the world has come to accept that we will have to live with it for an indeterminate while. The fears remain.”

On the importance of data to investment, the NIMN President remarked that without it, organisations cannot plan their daily activities properly. “Data is life, it is very critical in running your day-to-day investment. If you have the right data, then you are on the right path to success,” he avowed.

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BIG STORY

Court Sentence FCMB Branch Manager To 121 Years In Prison For Embezzling N112million From Customer’s Account In Anambra

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3 hours ago

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May 4, 2024

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One of FCMB’s employees was sentenced to prison for fraud and embezzlement, which was the worst shock of the year for the prestigious financial organisation in Nigeria.

Mr. Nwachukwu Placidus, the bank manager at First City Monument Bank FCMB, Onitsha, Anambra State, was sentenced to 121 years in prison by Justice S. Odili at the Anambra State High Court in Onitsha, Anambra State, for embezzling N112 million from a customer’s fixed deposit account.

A former manager of the First City Monument Bank branch in Onitsha was found guilty and sentenced to 121 years in prison for stealing N112,100,000 in fixed deposit money from a customer for personal use.

The honourable justices delivered the verdict that resulted in this outcome. This is tantamount to a breach of trust by the former manager which has attracted a huge jail term.

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Lagos Government Intensifies Effort To Arrest Dolphin Underbridge Illegal Landlord

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3 hours ago

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May 4, 2024

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The Lagos State Government has launched a manhunt for the individual who gave the apartments to tenants under the Ikoyi bridge after 36 illegal residents of the Dolphin underbridge bridge were apprehended.

It further revealed that during the clearance operation, the Lagos State Environmental Sanitation Corps (LAGESC), the ministry’s enforcement unit, arrested no fewer than 36 renters.

Tokunbo Wahab, the commissioner for the environment and water resources, revealed this on Friday at a briefing for reporters regarding the government’s actions through the ministry during the previous year.

He said: “Just about 24 hours ago, the operatives carried out an operation that unearthed a major illegal housing settlement constructed under the Dolphin Bridge Ikoyi.

“An unbelievable 80 rooms partitioned 10×10 and 10×12 and a container used for different illegal activities was also discovered.

“All the structures have been dismantled and a total of 36 miscreants who lived under the were arrested while efforts are being intensified to arrest the ring leaders who rented out the underbridge apartments which also add electricity supply,” it added.

The state government had earlier dislodged tenants under Dolphins Estate Bridge, who paid N250, 000 annually to yet to be identified landlords.

The tenants, who were dislodged in the process were discovered during an enforcement exercise by officials of the state government during demolition of illegal structures.

He added that the enforcement team of Lagos State’s Ministry of Environment and Water Resources had successfully removed all structures, including a container utilised for various illegal activities, from beneath the Dolphin Estate Bridge.

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Olubadan: New Twist As Ladoja, Kingmakers Disagree On Settlement Terms

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18 hours ago

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May 3, 2024

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The enthronement of Oba Owolabi Olakulehin, the 43rd Olubadan of Ibadanland, took a new turn yesterday when the Otun Olubadan, High Chief Rashidi Ladoja, the former governor of Oyo State, and other kingmakers couldn’t agree on the terms of settlement that would have made the enthronement process easier.

While entertaining Mogajis in Ibadanland led by Chief Asimiyu Ariori in his Bodija residence, Ladoja indicated his willingness to drop the lawsuit he had brought against Olubadan-in-Council members, provided that both sides agreed to sign the settlement conditions as they were written.

He said: “Myself and other members of Olubadan-in-Council have been sitting together and talking. We have accepted to withdrawal the case.

“I heard that they have started signing the agreement. After all of them have signed, I will also sign my own aspect, and the next day, we will file for withdrawal of the case from court.

However, other members of Olubadan-in-Council who are defendants in the suit have argued that there is no need for signing of any terms of settlement paper, as they have already abided by the 1957 declaration.

A meeting held yesterday at Olubadan palace, Oja’ba was attended by Osi Balogun, Oba Lateef Gbadamosi Adebimpe; Asipa Olubadan, Oba Abiodun Kola-Daisi; Asipa Balogun, Kola Adegbola; Ekerin Balogun, Oba John Isioye-Dada and Ekaarun Olubadan, Oba Adebayo Akande.

The Otun Olubadan, High Chief Rashidi Ladoja; Osi Olubadan, Oba Eddy Oyewole; Otun Balogun Oba Tajudeen Ajibola; Ekerin Olubadan, Oba Hamidu Ajibade Salaudeen and Ekaarun Balogun, Oba Abiodun Azeeez were absent.

Oba Adebimpe, speaking on behalf of other members of the council in attendance at the meeting, said event had overtaken the terms of reference as contained in the agreement paper, hence no need to sign it.

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