Those who have seen the impressive Enabling Success short film by Union Bank might not be surprised to learn it emerged the “most viewed Nigerian Ad’ in a recent review by advert critic, LivewithLynda.
The TV commercialhit 3
million views on YouTube a few days ago, less than 5 months after its 2018
Independence Day release. By crossing the 3 million viewership mark, the
commercial now stands as the most watched Nigerian advert on Youtube. It’s
interesting to note that these figures do not include the millions of views it
has also gathered across different social media platforms.
Some of us kind of saw it
coming, though. That TVC is a fine work of Art!
The inspiring 2-and-a-half
minute film beams the spotlight on different aspects of the Nigerian society, highlighting
the need for people to hope and work for a better future.
Viewers have smiled,
applauded and even shed a few tears as they identified with the characters of
the commercial. From a taxi driver battling societal forces that threaten his
fledgling business, to a youth corps member hoping for a better future; from a
photographer wishing for better social amenities to a young mother struggling
to balance her career and the home front.
The commercial painstakingly paints the daily struggles and
disappointmentsof the average Nigerian and firmly reiterates Union Bank’s
commitment to support the people in their bid to rise above the odds and live
more successful, fulfilling lives.
Unlike the
typical bank advert which focuses on marketing the institution’s products and
services, the short film communicates strong themes of introspection,
perseverance, healing and hope of a better future for Nigeria and her people. The commercial has continued to gather
positive reviews across board.
An entirely
indigenous production, the television commercial was co-ordinated by Image
& Time brand agency, shot by Nigerian-owned Lighthouse Television and
Filmworks and was filmed in various cities across Nigeria.
If
you have not seen the short film, you really should do so. Watch it here.