Nigerian content creators Korty EO, Layi Wasabi, and Taaooma have been featured in Rolling Stone’s Creators Special 2024.
The magazine highlighted their efforts in “keeping their Nigerian communities and culture front of mind and finding success”.
According to the magazine, “Local brands are often eager to give social media stars ad deals.
Some of these creators say they want to expand their audiences and profitability and are looking elsewhere to do it.”
In an interview, Korty EO (Eniola Olanrewaju) revealed that her latest hobby is “making money”.
She expressed her desire to expand her platform’s reach, aiming to create more opportunities for Nigerian creatives to share their stories.
“I can do that across the globe and it will connect with every single person,” she said.
“We are very industrious and ambitious people, but there is also a lot of poverty here. That is the importance of collaborations with other people on other continents.
“It just brings more eyes to the beauty happening here.”
On her part, Taaooma, born Maryam Apaokagi, said she wants to make movies and “definitely” wants a Western audience.
The skit maker also told Rolling Stone that she believes in staying true to herself and tailoring her content to her community.
“When you stretch your hands out to other places, your community is going to support you. So, that is what I have tried to do,” she said.
The US-based magazine described Layi, born Isaac Olayiwola, as “one of the most recognisable faces on the young Nigerian internet”.
It said Layi’s content plays into Pan-African folktales, which “reflects hope and resourcefulness in harsh conditions”.
“What sells Layi is him reflecting what Nigerian life actually is,” the magazine wrote.
