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Ecobank Launches Ellevate, Set To Empower Over 40 Million Women In Business
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Ecobank Launches Ellevate, Set To Empower Over 40 Million Women In Business

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Ecobank Nigeria has launched “Ellevate”, a gender-based proposition for women-owned businesses to reduce gender inequality in entrepreneurship and aid equal representation for women in the formal business sector.

The Managing Director, Ecobank Nigeria, Patrick Akinwuntan said the Ellevate product introduced to the nation’s financial landscape on Wednesday, is targeted at empowering at least 40 million women-owned or women-managed businesses in the country.

This he reiterated is part of Ecobank’s Group objective as the leading pan-African financial institution to drive financial integration and contribute to the economic development of the continent by deepening engagement with women-owned businesses.

He said; “Ellevate is designed by Ecobank to empower women-owned and women-managed businesses in Nigeria and indeed across all our Africa footprints, leveraging various unique financial and non-financial benefits. Ellevate promises an end-to-end partnership in which they could gain access to financial services specially tailored for them, these include loans at special terms and other mouthwatering discounts.”

“They will also get fixed deposit investments at special premium rates, zero account maintenance fee, continuous financial education and capacity building under our AUDA-NEPAD academy and other special arrangements. They will have access to networking and recognition under our business clubs as well as access to markets, leveraging our various e-commerce solutions”.

Further, the Ecobank Nigeria Managing Director reiterated that the businesses under Ellevate will also have; “Access to Ecobank’s unique digital payments and collections solutions like Omnilite for payments, EcobankpayNQR for contactless local and cross-border collections, modern POS channels, and various lifestyle benefits including campaigns and promotions to drive their business growth and personal well-being.”

He said “the Ellevate proposition is a total package addressing the broad needs of women-owned businesses in Nigeria including businesses that produce for women.

In his comment, the special guest of honour, Managing Director, Development Bank of Nigeria (DBN), Mr Tony Okpanachi, represented by Mr. Bonaventure Okhaimo, Chief Operating Officer, lauded the Ecobank for introducing the product, stating that it would go a long way to assisting the target group.

He disclosed that DBN was doing a lot to uplift small businesses in the country, stressing that it was ready to partner with reputable financial institutions such as Ecobank in that regard.

Founder of Ruff n Tumble, Nike Ogunlesi, who was a panelist at the event, advised women business owners to avail themselves of the opportunity provided by Ecobank through Ellevate to develop their businesses.

She called on women entrepreneurs to be resilient and know the role customers, people, finance, community, and technology play in business growth. On her part, Innovations and Partnerships Advisor at Nigeria for Women Project, Tolulope Babajide, said; “With Ellevate, Ecobank truly understands the needs of women-owned businesses. She spoke on scalability, sustainability, and expansion of MSMEs.”

Other speakers at the event including the Founder, Health Africa, Fola Laoye; the Founder, Braveline Growth Partners, Taba Peterside, all lauded Ecobank for initiating such a product, stating that it would benefit women businesses and lift many families out of poverty.

BIG STORY

JUST IN: Conoil And Total Energies Sign Massive Production Contract In Paris

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The Nigeria’s Oil And Gas Output is about to experience a big boost as Conoil and Total Energies sign massive production contract in Paris.

The contract was signed by Chairman of Conoil Producing, Dr. Mike Adenuga Jr., Commander of the French Légion d’Honneur (CdrLR) Mr. Patrick Pouyanné, Chairman and Chief Executive Officer of TotalEnergies, at the company’s headquarters at LA DEFENSE, in Paris.

 

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UBA Sponsors Lagos Fair For Seventh Consecutive Year, Launches Special Draw For Customers

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  • commits to growing SMEs for global Impact

 

Africa’s Global Bank, United Bank for Africa (UBA) Plc, has reiterated its commitment towards supporting the growth of Small and Medium Scale businesses for global impact, as it headlines the sponsorship of the Lagos International Trade Fair (LITF) for the seventh consecutive year.

Organised by the Lagos Chamber of Commerce and Industry (LCCI), this year’s trade fair, which was flagged off on Friday November 7, at the Tafawa Balewa Square, Onikan, Lagos will be open to all till November 17, 2025, and is expected to attract thousands of exhibitors, investors, and visitors from across Nigeria and the globe.

In line with its customer-first philosophy, UBA will host a rewarding experience for its customers with a dedicated, full-service branch within the trade-fairground.

Account holders who perform any transaction, such as deposits, withdrawals, or transfers, etc, at this branch will be instantly eligible to participate in a special “Lucky Dip” draw, which will offer them the chance to win a variety of premium prizes.

Speaking during the opening ceremony of the fair, UBA’s Head, SME Banking, Babatunde Ajayi, underscored the strategic importance of the longstanding partnership with LCCI while reaffirming that this collaboration is a critical component of the bank’s core mission to mobilise capital as well as empower enterprises of all scales, with a focus on growing SMEs for global impact.

“Our consistent support for the LITF and our strategic, bank-wide initiatives around the AfCFTA are interconnected,” Ajayi stated. “They are two sides of the same coin, and it reflects a deep-seated commitment to building the robust financial architecture that is required to empower African businesses and enable them trade seamlessly across borders.”

UBA’s Group Head, Marketing and Corporate Communications, Alero Ladipo, positioned the bank’s participation within the context of its vision for Africa’s economic transformation, as detailed in its recently published white paper on achieving a $4 trillion continental economy.

“The LITF represents one of several strategic platforms through which UBA is actively translating the ambitious goals of our whitepaper into tangible action,” Ladipo said. “Our comprehensive roadmap to a $4 trillion African economy is being built through practical, on-ground engagements such as this, which is focused on growing SMEs for global impact. These are platforms that directly connect businesses, facilitate commerce, and unequivocally demonstrate our resolve to turn a bold vision into a tangible reality for millions.”

Ladipo noted that deep partnerships, which are complemented by continuous digital innovations and cross-border trade solutions, will lay the groundwork for sustainable, inclusive economic growth that will benefit corporations, SMEs, and individual entrepreneurs across Africa.

United Bank for Africa is one of the largest employers in the financial sector on the African continent, with 25,000 employees’ group-wide and serving over 45 million customers globally. Operating in twenty African countries and the United Kingdom, the United States of America, France and the United Arab Emirates, UBA provides retail, commercial and institutional banking services, leading financial inclusion and implementing cutting-edge technology.”

“Our consistent support for the LITF and our strategic, bank-wide initiatives around the AfCFTA are interconnected,” Ajayi stated. “They are two sides of the same coin, and it reflects a deep-seated commitment to building the robust financial architecture that is required to empower African businesses and enable them trade seamlessly across borders.”

UBA’s Group Head, Marketing and Corporate Communications, Alero Ladipo, positioned the bank’s participation within the context of its vision for Africa’s economic transformation, as detailed in its recently published white paper on achieving a $4 trillion continental economy.

“The LITF represents one of several strategic platforms through which UBA is actively translating the ambitious goals of our whitepaper into tangible action,” Ladipo said. “Our comprehensive roadmap to a $4 trillion African economy is being built through practical, on-ground engagements such as this, which is focused on growing SMEs for global impact. These are platforms that directly connect businesses, facilitate commerce, and unequivocally demonstrate our resolve to turn a bold vision into a tangible reality for millions.”

Ladipo noted that deep partnerships, which are complemented by continuous digital innovations and cross-border trade solutions, will lay the groundwork for sustainable, inclusive economic growth that will benefit corporations, SMEs, and individual entrepreneurs across Africa.

United Bank for Africa is one of the largest employers in the financial sector on the African continent, with 25,000 employees’ group-wide and serving over 45 million customers globally. Operating in twenty African countries and the United Kingdom, the United States of America, France and the United Arab Emirates, UBA provides retail, commercial and institutional banking services, leading financial inclusion and implementing cutting-edge technology.”

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At UBA Business Serie, Digital Entrepreneurs Highlight Authenticity, Consistency, Passion As Real Game-Changer

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Africa’s Global Bank, United Bank for Africa (UBA) Plc, hosted another enlightening edition of the UBA Business Series, bringing together some of Africa’s most dynamic digital entrepreneurs and influencers to discuss the secrets behind building impactful online communities.

This edition of the Business Series, which had the theme, “Content that Converts: Building Influence and Driving Growth Through Strategic Marketing,” was held at the Tony Elumelu Amphitheatre in UBA Head Office, Marina, Lagos on Thursday.

The very engaging session, shed light on how authenticity, consistency, and passion remain true cornerstones of success in the ever-evolving digital landscape, while the content creators shared first-hand experiences from their journeys across diverse industries and markets.

UBA’s Group Head, Digital Banking, Kayode Olubiyi, who welcomed participants and the panellists to the session, reaffirmed the bank’s commitment to empowering entrepreneurs across Africa through knowledge-sharing and capacity-building initiatives such as the Business Series.

He emphasised that the quarterly event continues to serve as vital avenues for supporting innovation and entrepreneurship, equipping individuals with practical insights to grow their brands and businesses in a competitive digital economy.

In his keynote address, the Managing Director/CEO at Nitro 121, Dr. Lampe Omoyele, who said that “You can create something out of what appears to be nothing,” gave insight on key trends to develop content that creates Impact.

He noted that content creation should go beyond aesthetics or trends to focus on value, purpose, and agility as he pointed out that creators who aim to make a difference must develop a clear personal brand identity and remain consistent in delivering messages that resonate with their audience.

The panel session featured an impressive line-up of digital entrepreneurs and content creators, including Digital Creator and Actor, Elozonam Ogbolu; Digital Health Educator, Chinonso Egemba (Aproko Doctor); Kenyan Actress and Media Entrepreneur, Catherine Kamau; Content Creator, Nasiru Lawal (Nasboi) and Digital Influencer, Enioluwa Adeoluwa, who was also the moderator of the event.

Growth is very important, says Nasiru Lawal. “For the younger creators here, my best advice is this: please prioritise your growth. As a creator, the moment you become famous, you no longer move at your own pace; you move at the people’s pace. It is therefore important to ensure you grow consistently and then overtime, the recognition and the money begins to roll in.”

Elozonam Ogbolu who agreed with Lawal, had this to say: “Content creators have to engage their audience with proper storytelling, because brands are always out to carefully choose their creators. For the brands, you must pick your influencer or ambassador very deliberately and work together over time to grow. That is when you will see a proper return on investment.

In his submission, Chinonso Egemba, said, “If you’re building a business or doing content creation, treat content creation as a business. When you treat it as a business, it needs proper structure. Otherwise, it won’t last. If you don’t put structure in place, you’ll end up responsible for everything, and that leads to burnout. You have to build structure, because if you want longevity, structure is very essential.

For Catherine Kamau, it is important for content creators to find a balance and stay close to their community. “What I realized is I have a community that keeps me grounded, and that’s family. When you get famous, you tend to forget where you come from, you know, social media is an illusion and you start assuming that it is your real family until bad things happen to you. So please remember the real people in your life, because fame can get to your head, but those are not the people who are going to have your back when things go south.”

The creators while sharing their diverse experiences, they collectively emphasized that building a personal brand should take precedence over chasing financial gain. They also underscored the importance of originality, urging young creators to find their unique niche rather than replicating what others have done.

UBA’s Group Head of Marketing and Corporate Communications, Alero Ladipo, who commended panellists for taking time to share their useful insights at the event, took time to celebrate the UBA Management for organising conversations like this which according to her, ‘remain impactful and will impact not just the individual customers, but also the economies at large.”

United Bank for Africa is one of the largest employers in the financial sector on the African continent, with 25,000 employees group wide and serving over 45 million customers globally. Operating in twenty African countries and the United Kingdom, the United States of America, France and the United Arab Emirates, UBA provides retail, commercial and institutional banking services, leading financial inclusion and implementing cutting edge technology.

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