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Following the recent discovery of serial attempts to defame Amstel Malta, through concocted video productions, the nation’s security agencies have begun a massive cyber hunt for the brains behind the act.

In August 2016, Amstel Malta, the premium, low sugar formulated malt drink from the stable of Nigerian Breweries, launched a new credential campaign #WhyAddMore. Shortly after the campaign, a picture went viral that a fake version of the Amstel Malta is in circulation. This was because the new packaging wore the new NIS logo while the old packaging had the old NIS logo of the Standard Organisation of Nigeria.

Soon after this, the Nigerian consumers were greeted with another offensive video of an Amstel Malta can drink allegedly containing a strange object. A faceless consumer recorded an alleged contaminated drink and circulated it on social media.

The company thereafter reported the defamation attempt to the security agencies for further investigation.

However, the Standard Organisation of Nigeria (SON), the statutory body that is vested with the responsibility of standardising and regulating the quality of all products in Nigeria, debunked the claims by a faceless video producer of a fake Amstel Malta in circulation.

Mr. Fred Akingbesote, Deputy Director, who represented the Director General of the organisation, explained to Journalists in Lagos that Nigerian Breweries have met all SON safety and quality requirements and have complied with all requirements of the new National Industrial Standard (NIS) logo.

He maintained that the people behind the defamation are just playing on the intelligence of Nigerians. “We have a web site (www.son.gov.ng) which contains all information on our standards and quality regulations. Every Nigerian who has doubts about any product certified by SON should crosscheck the facts”, he said.

Forensic and marketing analysts have also observed that it is very clear that the same source that initially created a video of a purported  ‘fake ’ or ‘original’ but who could not sustain the fabrication is the source responsible  for the current orchestration and poor dramatization of discovery of foreign content.

Analysts and observers agreed that this might be coming from the enemy’s camp as the recording left many gaps to cast a doubt on the genuineness of the video. For instance, the can was opened before the video recording, thus failing the basic test of validity.

They maintained that a careful look at the video reveals a lot of inconstancies and fallacies such as:

Ø The can was not transparent for a consumer to see the content before pouring it

Ø It is technical impossible to have a foreign object in non-reusable container like a can

Ø The content was poured into a bowl instead of a cup ready for drinking

Ø The content was not foaming like the  normal Amstel Malta

Ø All the persons in the video were faceless

Ø The video camera was targeted severally at the Can to flash the logo of the product (perhaps to cause more damage to the premium brand)

Ø The ‘consumer’ did not tell us how he got to know that there was an object in the can.

Ø There was no mention of where it was bought or any intention to confront the retailer.

According to the analysts, the attempt remains a despicable and dirty way to ignite a brand war by exploiting the gullibility and stupidity of many social media users.

Marketing experts also maintained that the ‘sword’ may have emanated from interested industry persons who are afraid of the flight of Amstel Malta in Nigeria’s marketing space..

“The video is nothing but another dimension to our usual ‘PHD’ (pull him /her down) attempt characteristic of people on the floor. Let us spoil a good name if we can’t be as good. It is therefore surprising that anybody would want to attack the reputation of one of our premium products whose market leadership is undisputable in its segment”, a Lagos-based marketing analyst submitted last week.

BIG STORY

Alleged Fraud: Emefiele Loses Bid To Stop $4.5bn, N2.8bn Case

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The Lagos State Special Offences Court, on Wednesday, dismissed an application filed by former governor of the Central Bank of Nigeria, Godwin Emefiele, challenging the court’s jurisdiction to entertain the $4.5 billion and N2.8 billion fraud charges brought against him by the Economic and Financial Crimes Commission.

Justice Rahman Oshodi, in his ruling, held that the court had the jurisdiction to try Emefiele and his co-defendant, Henry Omoile.

The judge, however, struck out four of the 26 counts filed by the EFCC against the defendants for lack of jurisdiction.

“The objection challenging the court’s territorial jurisdiction over counts eight to 26 fails and is hereby dismissed.

“The prosecution has established sufficient territorial nexus in this case,” the court held.

To this end, the judge subsequently adjourned the case for trial continuation on February 24, 2025.

The EFCC had arraigned Emefiele on 26 charges, bordering on abuse of office and illegal allocation of $4.5 billion and N2.8 billion.

At the last adjourned date on December 12, 2024, Emefiele’s counsel, Mr. Olalekan Ojo (SAN), argued that the court lacked jurisdiction to hear the case in Lagos.

The embattled Emefiele was suspended as CBN governor on June 14, 2023, by President Bola Ahmed Tinubu’s government.

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34 Terrorists Killed In Failed Ambush On Troops In Borno — Defence HQ

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The Defence Headquarters (DHQ) reported that 34 terrorists were killed in a firefight with troops deployed to Sabon Gari village in the Damboa LGA of Borno state.

In a statement on Wednesday, Edward Buba, the director of defence media operations, revealed that the incident took place on January 4 when the terrorists, riding motorcycles, attacked the troops.

Buba explained that the terrorists had aimed to surprise the troops in retaliation for the recent killing of their commander and combatants.

“The terrorists were taken by surprise when troops on a fighting patrol returning to base foiled their planned attack as soon as it commenced,” the statement reads.

“Additionally, a reinforcement team comprising elements of the Civilian Joint Task Force, vigilantes, and hybrid forces arrived at the scene in time to overpower the terrorists.”

He mentioned that the reinforcement team encountered an improvised explosive device (IED), which injured the vigilante commander.

The DHQ spokesperson added that the air component of operation Hadin Kai conducted an air interdiction on the fleeing terrorists.

“Battle damage assessment revealed several terrorists were killed, and weapons were recovered,” he said.

“On the whole, 34 terrorists were killed, and 23 AK-47 rifles were recovered. Troops also recovered over 200 rounds of 7.62mm special ammunition. Sadly, six personnel were killed in action.”

Buba stated that the names of the personnel killed during the attack were being withheld to allow for administrative procedures in notifying their next of kin.

“Overall, the Armed Forces of Nigeria remain profoundly conscious of their role and responsibility in ending insurgency and terrorism in the nation. Accordingly, troops remain committed to defeating the terrorists,” he added.

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BIG STORY

Telecoms Tariff Will Be Increased, But NOT By 100 Percent — Communications Minister Bosun Tijani

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Bosun Tijani, the minister of communications, innovation, and digital economy, has stated that telecoms tariffs will be increased but not by 100 percent.

Speaking at a stakeholders’ meeting on Wednesday in Abuja, Tijani emphasized the need for the telecommunications sector to establish proper regulations to ensure its growth.

Telecoms operators have recently been pressuring regulators to raise tariffs to address the declining investments in the sector.

On December 30, 2024, the Association of Licensed Telecommunications Operators of Nigeria (ALTON) warned of service shedding if tariffs remain unadjusted.

Similarly, the Association of Telecommunications Companies of Nigeria (ATCON) urged the Nigerian Communications Commission (NCC) to review call tariffs upwards by the first quarter of 2025.

At the stakeholders’ meeting, Tijani assured that the Nigerian Communications Commission (NCC) would approve and announce the new tariff following ongoing consultations and engagements.

“You have seen over the past weeks that there has been agitation from some of these companies to increase tariffs,” Tijani said.

“They are requesting for 100 per cent tariff increase.

“But it will not be by 100 per cent; the NCC will soon come up with a clear directive on how we will go about it.

“We want to strike the balance as a government, to protect our people, but also protect and ensure that these companies can continue to invest significantly.”

  • FG To Take Telecoms Investment Beyond Private Sector

The minister also revealed that the federal government will no longer rely solely on private companies for infrastructure investments in the sector.

“As a country, over time, we have left these investments in the hands of the private sector. They typically invest where they can see returns in the short to medium term,” he said.

“We will not want this conversation to just be about tariff increase. What the world is talking about today is meaningful connectivity, people want to have access to quality service.

“A part of it that the consumers may not be aware of is the investment that needs to go into the infrastructure that is used to deliver these services.”

Aminu Maida, the executive vice-chairman of the NCC, stated that the meeting focused on the sustainability of the industry.

He reiterated that a 100 percent tariff increase is unlikely.

“I know that Nigerians are agitated to hear the exact percentage approved. There is still some stakeholder engagements that we are going through, but you will hear from us within a week or two,” Maida said.

The executive vice-chairman also mentioned that the NCC has introduced tools to ensure compliance with service quality.

Maida asked mobile network operators (MNOs) to use simple templates to show Nigerians charges for voice calls, SMS, and data.

“We are moving away from the regime where you will have a main rate, then you will now have a bonus which is at a different rate,” Maida said.

“It makes it often complicated and difficult for Nigerians to actually understand what they are being charged for. There is this agitation that the MNOs are stealing our data.”

Dinesh Balsingh, the chief executive officer (CEO) of Airtel Nigeria, represented by Femi Adeniran, Airtel’s media spokesperson, explained that rising operational and capital costs made the tariff adjustments necessary.

Balsingh added that the increase is intended to ensure the sector’s long-term sustainability while offering significant benefits to Nigerian consumers.

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