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How Customers Increased Trust In Firstbank’s *894# USSD Banking Can Boost The Financial Inclusion Drive

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The path to financial inclusion holds different marketplace barriers and opportunities in different countries, but the push continues because of proof that an increase in economic activities among the financially vulnerable can reawaken a comatose economy. For Nigeria, the last three years have seen significant growth of the financial inclusion rate from 56.8% in 2016 to 63.2% in 2018. FirstBank’s *894# USSD banking service is playing a key role in it.

FirstBank’s *894# USSD banking initiative is already averaging about 99 million transactions monthly, with a naira worth of (N’m) 370,543 on these transactions. This figure includes the undergraduate doing a mobile airtime recharge; the trader receiving a mobile payment from a customer; the IT person hurriedly buying a data bundle to keep business afloat; the anxious father paying his daughter’s hospital bills for treatment to commence, and the busy worker in Lagos transferring money to his parents in the village since he cannot get to a banking hall.

This is just a rough sampling of the financial transactions that amounted to over N3.6 trillion in transaction value on the *894# USSD banking service in 2020. There is practically no financial emergency that the USSD service does not come in.

The problems that the *894# USSD service from First Bank of Nigeria Limited is solving is the only justification for the rapid traction it has gained since it was introduced in 2015. It is easy to see Nigerians trust and confidence in the USSD system, with the Bank rapidly growing from 9.5 million customers on the USSD feature to 12.26 million customers within the last year. Over 1.02 million of the figure, are customers who registered in the first 6 months of 2021.

The first and perhaps the most attractive feature of USSD banking has got to be that it can be done from any kind of phone and without any form of internet connectivity. Although smartphones are getting more common, there is still a high poverty rate and many financially vulnerable people who cannot access internet banking. The internet penetration in Nigeria is still below the ideal, so users have to deal with poor internet connections in some areas.

That is why this kind of banking service that can be accessed without internet connectivity is ideal for the financial inclusion drive. The *894# USSD feature can be used across the four major GSM network operators in the country, meaning there is no added demand on the users.

Getting started on the service is as easy as dialing *894*0#, and creating a pin. With that done, you can do airtime and data purchase for yourself and other parties, transfer funds to other accounts, make a BVN inquiry, check your account balance, and get a mini statement.

For non-customers, this feature allows you to open a bank account in a couple of minutes without having to visit the banking hall. You can open a bank account, receive your account number immediately and start transactions on it right away. The claims of “instant banking, anytime, anywhere” can’t get more real than this.

There is even an added security step, requesting a second-factor authentication (2FA) for transfers above N20,000 as a way to secure customers from being ripped off their funds. There is a cumulative maximum daily transfer limit of N100,000 to both FirstBank and other banks accounts.

How does FirstBank USSD improve the lives of Nigerians?

For one, the data being generated through this service is sufficient to help the bank understand its current and prospective customers and develop products that suit them.

Traders and small businesses can also get a Merchant ID which customers can use to make payments for products and services. This of course is better than having to send one’s account details to countless customers, even without knowing whether or not they are ready to make their purchase.

To ensure customers can meet emergency needs before month-end, the Bank’s FirstAdvance service is at their fingertips. FirstAdvance is a digital lending solution designed to offer convenient and easy access to cash for payroll customers awaiting payment of their salaries.

Offered through the Bank’s USSD Banking service and leading banking app product, FirstMobile, customers are exposed to a range of loan offerings which put them at an edge in meeting immediate financial needs. To initiate the service through the USSD banking service, the customer is to dial – USSD CODE-*894*11# or *894#. The service is open to customers with a salary account domiciled with the Bank and has received salaries for the last 6 months at the least.

There are much more about FirstBank’s *894# USSD banking that puts customers at a distinct advantage in carrying out their daily personal, financial, and business activities; meeting unforeseen emergencies, and carrying out a wide range of transactions – with so much fun and convenience – irrespective of where they are in the country.

 

Culled from NairaMetrics

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BIG STORY

BREAKING: GTCO Becomes First Banking Stock To Exceed N100 On NGX

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Guaranty Trust Holding Company has achieved a strong mid-market showing during the July 16, 2025, trading session, surpassing the N100 milestone.

This makes GTCO the first banking stock listed under the NGX Banking Index to cross the N100 benchmark, while Stanbic IBTC Holdings remained just below at N99.

The upward movement aligns with the broader positive sentiment in the banking sector, where the NGX Banking Index has gained over 22% so far in July.

The development follows GTCO’s recent dual listing, which involved 2.29 billion ordinary shares being listed on the London Stock Exchange on July 9, 2025, and another 2.28 billion shares added to the Nigerian Exchange the next day.

The stock’s rise appears driven by investor response to its cross-border listing and its strong Q1 2024 financial performance. Month-to-date, GTCO has posted a gain exceeding 27%.

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BIG STORY

Marketers Protest As Dangote Moves To Crash Cooking Gas Price

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President of the Dangote Group, Alhaji Aliko Dangote, has revealed his intention to slash the cost of Liquefied Petroleum Gas, also known as cooking gas. He further stated that if current distributors resist the price reduction, he will begin selling directly to consumers.

Industry players, however, have opposed the proposal, accusing Dangote of attempting to dominate the LPG market. They voiced their concerns on Monday, fearing the possibility of monopolistic control.

During a recent inspection of his refinery by both local and international visitors, Dangote pointed out that the current cost of cooking gas is too high and beyond the reach of ordinary Nigerians who rely on firewood.

He mentioned that the refinery is now capable of producing 22,000 tonnes of LPG daily, and efforts are underway to increase output for local distribution, especially as more Nigerians adopt gas for cooking.

Addressing members of the Lagos Business School CGEO Africa at his Lekki refinery, Dangote stated, “The one that we didn’t write, which you must have seen, is LPG. Currently, we do LPG of about 2,000 tonnes per day. You know Nigeria is gradually moving to the usage of LPG. But I believe it is expensive, but right now we’re trying to bring down the price and make it cheaper.”

Dangote cautioned that “if the distributors are not trying to bring it down, we’ll go directly and sell to the consumers, so that people will now transit from firewood or kerosene to LPG for cooking.”

It was earlier reported that Dangote plans to begin nationwide direct distribution of petrol, diesel, and aviation fuel in August, using 4,000 CNG-powered buses.

At present, cooking gas sells for between N1,000 and N1,300 per kilogramme. Dangote aims to reduce this to make it more accessible.

Operators kick

LPG market stakeholders appear displeased with Dangote’s plan to shake up the sector.

In an interview with our correspondent, the former Chairman of the LPG and Natural Gas Downstream Group of the Lagos Chamber of Commerce and Industry, Godwin Okoduwa, labelled the move monopolistic.

Okoduwa stressed that Dangote must acknowledge the efforts of investors who expanded the LPG market from 70,000 metric tonnes in 2007 to over 1 million metric tonnes by 2022. He emphasized the importance of cooperation.

“I think it’s monopolistic. I think a market should be protected to encourage growth. The LPG industry in Nigeria grew from 70,000 metric tonnes in 2007 to over 1.3 million tonnes in 2022. That was done by collaboration — collaboration with the Federal Government, the NLNG, and offtakers. Everything was done in collaboration. It grew from 70,000 to 250 to 800, and now over a million,” Okoduwa said.

He argued that monopoly cannot drive growth, but collaboration can. “Today, we are just under 5kg or 6kg per capita consumption in terms of LPG. Other countries are doing much more. South Africa is doing double digits, Morocco and Tunisia are doing double digits. We can do much more.

“So, we should, as an industry and as a country, focus on how to grow the LPG industry and not allow someone (to frustrate the players). Yes, he has invested; yes, it’s a capital economy, but he should not be allowed to frustrate the players.

“There are people who have spent money, spent resources, even business and development, and someone just comes in to reap from the work that has been done. I’m sure he wouldn’t have built if there had not been an existing market. The work has been done, he should respect the market and let us grow. It shouldn’t be a zero-sum strategy. It should be collaborative,” he said.

He recommended that despite having a significant advantage, Dangote should pursue collaboration.

“My advice to him is that the pie can be bigger. The Nigerian market is about 1.3 million tonnes. The Nigerian LPG market can be 5 million tonnes. He should work towards collaboration rather than competition, because at the end of the day, everybody benefits,” he added.

When told that Dangote’s main goal is to lower gas prices so everyone can afford it and reduce firewood use, Okoduwa responded, “I have news for him. He should go to the Northeast, where you have the least consumption of LPG. He should go to the Northeast and start developing the LPG infrastructure there. I think we will tell him thank you for that.”

In a similar vein, the Executive Secretary/Chief Executive Officer of the Nigerian Association of Liquefied Petroleum Gas Marketers, Bassey Essien, expressed doubt about Dangote’s ability to sell gas directly to consumers or significantly reduce prices.

“I am saying that it’s unrealistic. What is the position with PMS? Has the refinery been able to sell petrol directly to you and me into our cars at a very cheap rate?” Essien asked.

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BIG STORY

Aliko Dangote Submits Paperwork To Build Biggest Seaport In Nigeria

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Aliko Dangote, who leads the Dangote Group, has revealed plans to construct what he describes as the “biggest, deepest seaport in Nigeria”.

Speaking with Bloomberg, Dangote mentioned that he has submitted an application to initiate development of the planned Atlantic seaport located in Olokola, Ogun state.

He explained that the project is aimed at simplifying the export process for products — including liquefied natural gas (LPG) — and will contribute to the rapid expansion of his industrial ventures.

Dangote noted that the initiative “to build the biggest, deepest port in Nigeria” progressed after submitting the necessary documentation for approval last month.

“It’s not that we want to do everything by ourselves, but I think doing this will encourage other entrepreneurs to come into it,” he said.

The proposed port marks Dangote’s return to the same location where he had once halted plans for a refinery and fertiliser plant due to disagreements with local authorities.

Back in March, Dangote stated he had resumed construction in Ogun state “because of His Excellency, our governor, Prince Dapo Abiodun”.

In a separate interview, Devakumar Edwin, Dangote Group’s vice-president, disclosed that the company also intends to export liquefied natural gas (LNG) from Lagos.

He added that this effort will involve laying pipelines from the Niger Delta to the coast.

“We want to do a major project to bring more gas than what Nigeria LNG is doing today,” he said.

“We know where there is a lot of gas, so run a pipeline all through and then bring it to the shore.”

On May 26, Dangote announced that Dangote Industries Limited (DIL) aims to generate $7 million in daily fertiliser sales within the next two years.

Roughly a month later, the company declared that it would commence nationwide distribution of diesel and premium motor spirit (PMS), commonly known as petrol, starting August 15.

The organisation also revealed that it has procured 4,000 new compressed natural gas (CNG)-powered tankers to improve its fuel delivery network across the country.

On June 27, Dangote further stated that the continent will become self-reliant in fertiliser production within 40 months.

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