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Participants At Goldberg Forum Seek Concerted Efforts For Fuji Development [PHOTOS]

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(L-R) Emmanuel Agu, Portfolio Manager, Mainstream Lager & Stout Brands; Nigerian Breweries Plc; Abolore Adigun (9ice), a popular Hip Hop musician; Sikiru Ayinde Agboola (a.k.a SK Sensation), Chairman, National Project Committee of the Fuji Musicians Association of Nigeria; and Funso Ayeni, Senior Brand Manager, Mainstream Lager, NB;  at the maiden Fuji Roundtable, powered by Goldberg Lager Beer, an event held at the headquarters of NB in Lagos on Monday

(L-R) Emmanuel Agu, Portfolio Manager, Mainstream Lager & Stout Brands; Nigerian Breweries Plc; Abolore Adigun (9ice), a popular Hip Hop musician; Sikiru Ayinde Agboola (a.k.a SK Sensation), Chairman, National Project Committee of the Fuji Musicians Association of Nigeria; and Funso Ayeni, Senior Brand Manager, Mainstream Lager, NB; at the maiden Fuji Roundtable, powered by Goldberg Lager Beer, an event held at the headquarters of NB in Lagos on Monday

Participants at the maiden edition of the Fuji Roundtable, powered by Goldberg Lager Beer, from the stable of Nigerian Breweries Plc, have identified Fuji music as a unifying factor for Yorubas living in the western part of Nigeria and beyond. As a result, they agreed that the music deserves due attention and concerted efforts towards taking it to the next level.
The participants, who converged in Lagos on Monday at the event held at the corporate headquarters of Nigerian Breweries, said the music has, over the years, contributed to the socio-cultural development of the people living in the region.
In his keynote address, Olawale Obadeyi, a published Poet, writer and newspaper columnist; noted that Goldberg had appropriated Fuji music as a veritable platform through which cultural values could be used to validate the essence of Yorubas living in the region and beyond.
Obadeyi traced the origin of this genre of music to the period when Were, the local brand of music was in vogue among the Muslim faithful. He acknowledged that the music has grown astronomically over the years featuring different artistes who have contributed in different dimensions to its development.
(L-R) Abolore Adigun (9ice), a popular Hip Hop musician; Patrick Olowokere, Corporate Communications/Brand PR Manager, Nigerian Breweries Plc; Olawale Obadeyi, a notable Fuji analyst and Poet; Emmanuel Agu, Portfolio Manager, Mainstream Lager & Stout Brands; Nigerian Breweries Plc; Sikiru Ayinde Agboola (a.k.a SK Sensation), Chairman, National Project Committee of the Fuji Musicians Association of Nigeria; and Funso Ayeni, Senior Brand Manager, Mainstream Lager, NB;  at the maiden Fuji Roundtable, powered by Goldberg Lager Beer, an event held at the headquarters of NB in Lagos on Monday

(L-R) Abolore Adigun (9ice), a popular Hip Hop musician; Patrick Olowokere, Corporate Communications/Brand PR Manager, Nigerian Breweries Plc; Olawale Obadeyi, a notable Fuji analyst and Poet; Emmanuel Agu, Portfolio Manager, Mainstream Lager & Stout Brands; Nigerian Breweries Plc; Sikiru Ayinde Agboola (a.k.a SK Sensation), Chairman, National Project Committee of the Fuji Musicians Association of Nigeria; and Funso Ayeni, Senior Brand Manager, Mainstream Lager, NB; at the maiden Fuji Roundtable, powered by Goldberg Lager Beer, an event held at the headquarters of NB in Lagos on Monday

He said the innovations brought into Fuji by those artistes have deepened ties across boundaries in the region. “Each Fuji artiste, evidently, is pushing the limits of creativity. The horizon of Fuji music has been astoundingly widened”, he stated.
 
In his opening remarks at the programme, Emmanuel Agu, Portfolio Manager, Mainstream Lager and Stout brands, Nigerian Breweries Plc; said the importance of music to any country cannot be over-emphasised. According to him, the role of music in nation building is monumental as it fuels the mind and the creativity of listeners.
 
His words: “Music transcends all boundaries of communication. Music and its rhythm define our humanity considering the universality and essentiality beyond language barrier. I believe it is important for one to have an open mind in order to be in touch with that sense of understanding. Music cannot be separated from our socio-cultural life and as such it is a social connector which has the power to suggest circumstances, moods, and moments. It has general appeal to human senses.”
Agu said that Fuji music exerts a strong influence on the social life of the Yorubas. He stated that through the music foreigners can easily feel and connect with the culture of the Yoruba people. The influence that Fuji music exerts on the social life of the Yorubas is therefore very strong irrespective of their locations.
Giving the rationale for the event, the Portfolio Manager said the company always strives to champion, promote and associate with the culture of its host communities. His words: “This is what Goldberg has been doing with its initiative of Fuji t’o Bam since 2012 when it inaugurated the concept. We respect people’s cultures and values.”
He stated that the Goldberg Fuji t’o Bam initiative has successfully brought to life the twin socio-cultural tradition of companionship and celebration. “The initiative readily identifies and celebrates the rich musical tradition of sustaining the cultural values of the people in the region. The indigenous musical platform, which is currently in its fourth edition, had in the last three editions led to the discovery of budding Fuji talents and artists.
“I have strong conviction that our gathering here today would in no small way help in contributing ideas to the development of the Fuji music and the culture of the Yoruba people,” he stated.

BIG STORY

Governor Abdulrazaq Commits To Hosting 2025 BON Awards, Makes History As First To Host Consecutive Editions [PHOTOS]

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Governor Abdulrahman Abdulrazaq has announced his agreement to host the 2025 edition of the Best of Nollywood (BON) Awards in Ilorin, making him the first Governor in the event’s history to host it for two consecutive years. The Governor expressed his admiration for the 16th BON Awards, praising the event’s vibrant atmosphere and the engaging after-party that showcased the rich cultural and creative potential of Kwara State.

Held at the state-of-the-art Sugar Factory Film Studio in Ilorin, the BON Awards brought together top talents and stakeholders from Nigeria’s movie industry. Governor Abdulrazaq, who personally presented the Lifetime Achievement Award to Nollywood icon Kanayo O. Kanayo, commended the organizers for their professionalism and the remarkable success of the event.

“The BON Awards have shown the immense possibilities of Ilorin as a center for creativity and entertainment. I was thrilled by the energy, talent, and warmth that defined this year’s edition. The after-party further reinforced our vision of Kwara as a hub for the creative economy, tourism, and hospitality,” the Governor said.

Governor Abdulrazaq emphasized his desire for Ilorin to become the permanent venue for the BON Awards, citing the city’s unique blend of modern infrastructure, serene environment, and rich cultural heritage.

“I would be honored to host next year’s edition of the BON Awards and beyond. Ilorin is ready to offer unmatched facilities and an enabling atmosphere to support events of this magnitude. With landmark projects like the Sugar Factory Film Studio, Visual Arts Centre, and remodeled Kwara Hotel, we are poised to set a new standard for hosting creative events,” he added.

The Governor extended his appreciation to the Nollywood stars and stakeholders for their significant contributions to the Nigerian creative industry and their warm embrace of Kwara as a destination for film and entertainment.

“We invite the creative community to consider Kwara not just for future productions but also as a home for their endeavors. Together, we can build a creative hub that reflects our shared aspirations for excellence and innovation,” he concluded.

The 16th BON Awards, which featured celebrated actors such as Femi Adebayo, Mercy Aigbe, Toyin Abraham, and many others, was a resounding success, with winners and attendees alike applauding the state’s infrastructure and hospitality.

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BIG STORY

BREAKING: Legendary Music Producer Quincy Jones Dies At 91

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Quincy Jones, a renowned music producer and composer, passed away on Sunday, November 3, 2024, in California. He was 91 years old.

His publicist, Arnold Robinson, confirmed the news without disclosing the cause of death.

“Tonight, with full but broken hearts, we must share the news of our father and brother Quincy Jones’ passing. And although this is an incredible loss for our family, we celebrate the great life that he lived and know there will never be another like him,” the Jones family said in the statement. “He is truly one of a kind and we will miss him dearly; we take comfort and immense pride in knowing that the love and joy, that were the essence of his being, was shared with the world through all that he created. Through his music and his boundless love, Quincy Jones’ heart will beat for eternity.” he said in a statement.

 

More to come…

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BIG STORY

Femi Kuti Names Obasanjo, MKO Abiola Family’s Enemies

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Afrobeat star, Femi Kuti has pointed out that his own ethnic group, the Yoruba, has been the biggest adversary to his family.

Speaking at the 2024 Felaberation Festival in Lagos, Femi specifically mentioned former President Olusegun Obasanjo and the late businessman MKO Abiola as significant enemies of the Kuti family.

He acknowledged his father and grandmother as prominent Pan-Africanists, further emphasizing that his family was raised without tribalistic tendencies, drawing inspiration from Pan-Africanism.

Addressing the crowd, Femi stated, “Brothers and sisters, something very important is going on in our lives; ethnic problems. You call it tribalism. Please, do not bring the Anikulapos in your stupidity.”

He continued by saying, “We grew up with Dr. Kwame Nkrumah, Marcus Garvey, Patrice Lumumba, Mrs Funmilayo Ransome-Kuti, and Fela Anikulapo-Kuti.

“Pan-Africanism was the order of the day. So, I didn’t grow up being sentimental. I saw good people, bad people. I’ve got great European friends, I’ve got terrible European friends. I’ve got great African friends, I’ve got terrible African friends.

“One of our [the Kuti family’s] greatest enemies as you know are Yoruba people; Obasanjo or Abiola. We are not tribalistic in our family.”

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