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Digital marketing is soaring in popularity because it is not only a rapidly growing force in the current marketing playing field but it is set to be the future of marketing in general. It also seems likely that digital media will soon replace more traditional forms altogether. There’s no denying it – the world is rapidly shifting from analogue to digital.

Benefits of Digital Marketing Course to You:

It levels the Online Playing Field
Is More Cost-Effective than Traditional Marketing
Delivers Conversion and helps Generate Better Revenues
Facilitates Interaction with Targeted Audiences
It caters to the Mobile Consumer
Builds Brand Reputation
Provides better ROI for Your Marketing Investments
Entices People to Take Favourable Action
Digital Marketing Makes You Ready for the Internet of Things
Ensures Business Survival Online

Who Should Attend?

Marketing Managers or Directors
Sales Managers
Public Relations (PR) Professionals
Business Development Managers and Directors
Business Owners
Entrepreneurs
Job seekers
Bloggers
YouTubers
Students
CEOs

Content of Digital Marketing:

Strategy and Planning- { Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan – set budgets, allocate resources and select appropriate channels.}

Blogging Your Business

Digital Display Marketing- Learn how to create and run effective display ads, and develop an understanding of the available ad formats, their relevance to specific target audiences and how to research, leverage and optimize your campaign.

Online video content { How to create viral videos}

Facebook advertising and Analytic: Understand how to run and effective Facebook advert that generate desired results.

Email marketing- Design, create and implement email marketing campaigns. Learn how to write compelling copy, split test design templates and test campaigns to guarantee optimal open and click through rates.

Social Media Marketing – {Learn how to effectively engage with and acquire customers across a diverse range of platforms, Identify the suitability of different platforms and develop and implement a comprehensive strategy}

SATURDAY 12TH OF AUGUST 2017

TIME: 9.30AM

ADMISSION FEE: FREE ..: BUT N1,500 FOR CERTIFICATE AND DIGITAL PACKAGE*

To know more about this please contact us: 07088537842 and 08179852082 or [email protected] or [email protected]

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BIG STORY

Lagos, Ogun Warn Residents As Oyam Dam Plans Water Release

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The Lagos and Ogun state governments have warned residents living in flood-prone areas, especially those near riverbanks, to temporarily relocate or prepare for possible flooding due to the planned release of water from the Oyan dam.

The release, managed by the Ogun-Oshun River Basin Development Authority (OORBDA), is an annual process to regulate dam levels during the rainy season.

Last year, flooding caused by water release from the dam affected residents of Isheri Riverview Estate and surrounding areas.

To prevent a similar situation, both state governments have advised communities in low-lying areas to take precautions, including moving to safer locations, as the release could cause rivers to overflow and result in severe flooding.

The Lagos State Commissioner for Environment and Water Resources, Tokunbo Wahab, confirmed that advocacy efforts were underway, urging people in vulnerable areas like Ajilete and Owode-Onirin to relocate.

The Ogun State Commissioner for Environment, Ola Oresanya, noted that the dam’s water release volume would be increased to create more reservoir space.

However, OORBDA assured the public that the release would not cause flooding, and the dam has undergone regular maintenance to prevent any failures.

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BIG STORY

Federal Government Declares October 1 As Public Holiday In Celebration Of Independence Day

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The Federal Government of Nigeria has declared Tuesday, October 1, 2024, as a public holiday to commemorate the country’s 64th Independence Day celebration.

This announcement was made by the Minister of Interior, Dr. Olubunmi Tunji-Ojo, who congratulated Nigerians both at home and abroad on this historic occasion.

Dr. Tunji-Ojo commended the resilience and hard work of Nigerians, emphasizing that their sacrifices will not go unnoticed.

He encouraged citizens to reflect on the enduring efforts of the nation’s founding heroes, reminding them that the dream of a prosperous and united Nigeria can only be realized through collective action and national unity.

He also “reiterated the need for Nigerians to reflect on the labour of our heroes past and be inspired for the tasks ahead, realising that a Nigeria of our dream can only be built when we unite”.

“While wishing Nigerians a Happy Independence Day Anniversary, Dr. Tunji- Ojo urged the citizens to continue to be steadfast in nation-building,” the statement reads.

The federal government had announced that this year’s Independence Day anniversary will be a “low-key event” due to the economic hardship and spiralling inflation bedevilling millions of households.

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BIG STORY

Naira Depreciates To N1,700/$ At Parallel Market, Lowest Level In Seven Months

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The Nigerian naira experienced a significant decline in value on Friday, depreciating to N1,700 per dollar at the parallel section of the foreign exchange market.

By the close of trading, the naira had depreciated by 1.49 percent compared to its value of N1,675 per dollar on Thursday.

Notably, this rate of N1,700 per dollar represents the lowest value the naira has recorded since February 19, when it previously reached a low of N1,730 per dollar.

In Lagos, currency traders, also known as street traders, quoted the buying rate of the local currency at N1,680 per dollar and the selling rate at N1,700 per dollar, resulting in a profit margin of N20.

Meanwhile, at the official foreign exchange window, the local currency appreciated by 2.24 percent, rising from N1,576.1 per dollar on Thursday to trade at N1,540.78 per dollar on Friday.

According to FMDQ Exchange, a platform that oversees the official window, a dollar was sold as high as N1,691 and at a low rate of N1,530 during trading hours.

At the parallel market on Monday, the naira depreciated to N1,665/$ from N1,663 on September 20.

Maintaining the depreciation streak, the local currency fell further to N1,670 and N1,680 on Tuesday and Wednesday, respectively.

However, the naira rebounded to N1,675 on Thursday.

At the official FX market, the local currency depreciated to N1,562.66 on Monday — from N1,541.52 on September 20.

Subsequently, the naira further depreciated to N1,658.48 on Tuesday and N1,667.72 on Wednesday, before appreciating to N1,576.1 on Thursday.

On January 29, the Central Bank of Nigeria (CBN) said it had begun implementing a comprehensive plan to improve liquidity in the Nigerian FX markets in the short, medium, and long term.

The apex bank said the FX reforms were designed to streamline and harmonise multiple exchange rates, promote transparency, and lessen the likelihood of arbitrage opportunities.

On September 25, Olayemi Cardoso, governor of CBN, said the multiple interest rate hikes have restored confidence in the naira.

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