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Adron Homes Welcomes New Executive, Emphasizing Commitment To Professional Excellence

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In a strategic move to foster growth and elevate the quality of service delivery, the Management of Adron Homes and Properties is thrilled to announce the appointment of exceptional staff members who have exemplified remarkable professionalism and have significantly contributed to the advancement of the Adron brand. We proudly introduce our newly appointed leaders: Adenike Ajobo as Managing Director, Olubunmi Akinfe as Deputy Managing Director, Ihuoma Azuru as Assistant Managing Director of Sales and Marketing (Lagos Nigeria), Barbie Ette as Assistant Managing Director of Sales and Marketing (Northern Nigeria), Odunola Ogundapo as Assistant Managing Director of Sales and Marketing (Western Nigeria), Olasumbo Oguntoye as Assistant Managing Director of Housing Nigeria, and Haastrup as Director General of Customer Service. Together, they will drive our mission forward and ensure continued excellence at Adron Homes.

Aare Adetola Emmanuel King, the Chairman and Group Managing Director of Adron Homes, has issued an important directive to the newly appointed directors of the company. He emphasized the critical need for quality delivery in all aspects of their work. Aare King highlighted that each director must align their actions and decisions with the overarching vision and mission of the organization. He urged them to remain committed to the company’s goals and to foster a culture of excellence, ensuring that their contributions not only meet but exceed the expectations set forth by Adron Homes.

Adenike Abosede Ajobo stands out as a highly regarded authority in the fields of corporate branding, public relations, business repositioning, and organizational strategy. She holds a degree in Linguistics from the prestigious University of Ibadan and has further enhanced her expertise with an Ordinary National Diploma (OND) in Marketing from The Polytechnic of Ibadan.

Her dedication to professional growth is reflected in her memberships with esteemed organizations, including the National Institute of Marketing of Nigeria (MNIMN), the Nigerian Institute of Public Relations (NIPR), and the Nigeria Institute of Personality Development and Customer Relationship Management (NIPD-CRM-dsgnt). These affiliations illustrate her unwavering commitment to continuous learning and excellence within her industry.

Adenike’s professional journey with Adron Homes commenced in January 2024 when she took on the role of Group Company Secretary. Her exceptional leadership skills and strategic vision quickly propelled her up the ranks, and she soon became the Deputy Managing Director of Southern Nigeria. Her impressive performance has now garnered her a well-deserved promotion to the position of Managing Director at Adron Homes, where she is set to steer the company toward a promising future, leveraging her insights and experience to craft innovative strategies for growth and development.

Akinfe Olubunmi Omolara is an esteemed leader and achiever, recognized for her dedication to maximizing her potential in every role she undertakes. She is a graduate of Obafemi Awolowo University, lle-Ife, Osun State, with a Bachelor of Science degree in Microbiology. Her career journey at Adron Homes and Properties, reflects her remarkable growth and commitment to excellence. She has progressed through a range of pivotal roles, from Deputy Group Sales Manager, District Sales Manager, and Deputy District Sales Manager to Deputy Group Customer Relations Officer, Regional Chief Operating Officer, and Chief Operating Officer. Her leadership and strategic acumen continued to shine through her promotions as the Director of Sales and Marketer and later promoted as the Director General of Sales and Marketing. She has now been promoted to the position of Deputy Managing Director , where she will drive growth and operational efficiency for Adron Homes.

Ihuoma Udodirim Azuru’s journey is a testament to exceptional leadership and dedication. Her academic prowess shines through with a B.Sc in Accounting, M.Sc in Business Management, MBA in Human Resources and currently studying Law at the Leadership City University, underscoring her commitment to ongoing personal and professional development. Her career with the company began as Group Head Admin and HR, where she showcased her adaptive leadership style. Subsequently, she transitioned to the role of Director of Sales and Marketing (Southwest). Moreover, she was promoted to the prestigious role of Director General for Sales and Marketing at Adron Homes. Her exceptional leadership, dedication, and strategic vision within the organization leads to her appointment as the Assistant Managing Director Lagos Nigeria.

Odunola Ogundapo is a highly regarded sales and marketing professional, celebrated for her steadfast dedication and strategic insight, which have contributed to her impressive track record of success in the industry. She holds a Bachelor of Science degree in Geology from Olabisi Onabanjo University, where she developed a strong foundational knowledge of earth sciences. Further enhancing her expertise, she earned a Master’s degree in Sedimentary and Petroleum Geology from the prestigious University of Lagos, a program renowned for its rigorous approach and focus on the energy sector. This combination of academic credentials allows Odunola to meld deep scientific understanding with strategic business acumen, enabling her to deliver exceptional results in her professional endeavors.

Odunola embarked on her career in 2017 at Adron Homes and Properties Ltd, starting as a Business Executive. In this role, she quickly demonstrated her innate talents and passion for sales and marketing, employing a goal-driven approach that not only set her apart but also paved the way for her rapid advancement within the company. Her commitment to excellence and her ability to forge strong relationships with clients and stakeholders led to her recognition as a rising star in the organization.

Currently serving as the Assistant Managing Director, Odunola plays a pivotal role in shaping and executing innovative strategies aimed at driving growth and enhancing the company’s market position. Her forward-thinking mindset and comprehensive understanding of market dynamics allow her to identify and seize new opportunities effectively. Under her leadership, the team is not only motivated but also encouraged to think creatively and push boundaries, resulting in increased productivity and morale.

Odunola’s leadership style is characterized by a unique blend of optimism and resilience, which fosters a collaborative and inclusive work environment. She prioritizes the development of her team members, nurturing their potential and empowering them to become future leaders in the organization. This commitment to mentorship and professional growth among her staff has created a culture of excellence that thrives on teamwork and innovation, ensuring that everyone is aligned with the company’s vision and goals. Through her unwavering dedication to her work and her ability to inspire those around her, Odunola Ogundapo continues to make a significant impact in the sales and marketing realm.

Aminat Olaniyan Haastrup is an inspirational customer service specialist, deeply committed to creating exceptional service experiences. With a strong educational background in Estate Management and Customer Experience, she earned her degree from Yaba College of Technology. An Associate Member of The Association of Business Practitioners (ABP) in the UK and a fellow of the Chartered Institute of Customer Relationship Management, Aminat’s journey began as the Director of Customer Services. Renowned for her dedication to customer-centric strategies, she passionately pursues unparalleled service excellence. Through transformative initiatives across the company’s customer relations landscape, Aminat has inspired those around her and achieved her new role as the Director General of Customer Service.

BIG STORY

Why Making Movies The Nollywood Way Is An Important Book — By Niran Adedokun

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“The 1992 release of Living in Bondage has been widely touted as the beginning of new Nollywood as we know it. This was when Nigerian filmmaking transitioned into portable can-be-watched at home VHS-recorded movies. And as viewing options transformed from clunky VHSs to lightweight CD-ROMs and subsequently to ubiquitous internet-based streaming platforms, Nollywood has also evolved to include new stories, actors, production techniques, production crews and filmmakers. While most of these transitions and players have been captured in books, documentaries and other media formats, little to nothing has been done to document the filmmaking process the Nollywood way.

What this implied was that new and aspiring filmmakers had no handbook they could turn to for guidance on what they need to know, have and be to produce a movie in Nigeria. Such newbies could only rely on snippets from interviews or if lucky, studying at a filmmaking school or getting a chance to learn practically by working on a movie set. Although studying and learning by doing have advantages, they do not give the benefit of drawing from the wealth of experience of multiple veteran filmmakers at the same time, which limits new filmmakers’ worldview and consequently the quality of work they produce.

Having identified and seen the need to close this gap, Seun Oloketuyi embarked on an audacious project, the result of which is this book. In Making Movies the Nollywood Way, Seun set to answer seven essential questions, the answers of which would set aspiring and new filmmakers on the path to success: 1. What does the filmmaking process entail? 2. What is filmmaking in Nigeria like? 3. How does timing work in Nollywood? 4. What funding options are available, and budgeting considerations should a Nigerian filmmaker factor in? 5. What challenges, in addition to location scouting, should filmmakers watch out for? 6. What are the key ingredients for success and marketing in Nollywood? And finally, how does a typical day on set look like for a Nollywood filmmaker?

To answer these questions, Seun turns to the “who’s who”, the major players, the ace directors and filmmakers across Nollywood with decades of experience and scores of movies in their portfolios. From Tope Oshin to Biodun Stephen, Ibrahim “Itele” Yekini, Robert Peters, Wale Adenuga, Tade Ogidan, Zeb Ejiro, Ayo “AY” Makun, Emem Isong, Zik Zulu Okafor, Rogers Ofime, Fidelis Duker, Lancelot Imasuen, and Ali Nuhu. Thankfully, these movie afficionados do not hold back. From having to work with tight or non-existent budgets to battling louts who frustrate film shoots to identifying knowing the right stories that captivates the Nigerian audience. The unvarnished truth is laid bare and the joys and frustrations of filmmaking the Nollywood way are exposed, with the hope of steering the course of the next generation of filmmakers

I am not surprised at what Oloketuyi has documented. Rather, I find myself asking, what took him so long? I have known and collaborated with Mr Oloketuyi for nearly three decades. I have followed with admiration the great work he has been doing in ensuring the Nigerian film industry gets the accolades and recognition due it. This was part of why he established the “Best of Nollywood” Awards in 2009, to annually recognise outstanding achievements in Nollywood. Having dabbled into filmmaking himself, Seun is able to empathise with filmmakers and with his decades of experience working in the industry he knows where the shoe pinches.

In writing this book, Oloketuyi has further shown that he is concerned not only about the present but the future of Nollywood. This book is a timely resource for everyone who is interested in filmmaking in general and especially filmmaking the Nigerian way. I urge aspiring, young and new movie makers to read, imbibe and apply the copious lessons it has to offer. As they say, experience is the best teacher, but it doesn’t necessarily have to be one’s own experience. Reading this book will ensure new filmmakers do not need to reinvent the wheel by waste time, money, and other resources in navigating the filmmaking business in Nigeria. With this book, you do not get frustrated before you even begin like is the experience of many people.

This book is also recommended to decision makers, policy makers, government agencies and other stakeholders who have the power to shape and influence the filmmaking industry. Tales of poor funding and other infrastructural deficits are rife within this book, begging for an urgent intervention to promote the survival and sustainability of Nollywood. A well-functioning Nollywood is essential if the next generation of thespians and film production experts are to embrace it as a career path. It if critical to the future of the country, and the urgent need for it to diversity its economy and make harness the endless potential in this largely privately motivated industry.

 

Niran Adedokun

Author of Ladies Calling the Shots

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BIG STORY

Ex-Commissioner Jude Dakur Announces Plateau Governorship Bid Under APC, Gets Party Stakeholders’ Backing [PHOTOS]

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The political atmosphere in Plateau State gained fresh momentum on Friday as Hon. Jude Eli Dakur formally declared his intention to contest for the governorship of Plateau State in 2027 under the platform of the All Progressives Congress (APC).

Dakur made the declaration before the leadership of the APC in Kerang Ward, his immediate ward, as well as the Mangu Local Government Executive Committee and members of the State Executive Council. His announcement was met with overwhelming support from stakeholders, party leaders, and enthusiastic supporters who commended his courage and readiness to serve.

A former Commissioner of Education and Commissioner for Mineral Development in the state, Dakur is regarded as an experienced administrator with the skills to drive growth and development.

Speaking at the event, Dakur reaffirmed his passion for the progress of Plateau State and pledged to bring vision, integrity, and competence into governance if elected governor.

Grassroots mobilisers and various organisations present pledged their commitment to the “Faith Project” movement, promising to spread the message of transformation and unity across communities in the state.

The declaration has set the stage for what supporters describe as a new wave of political momentum for the APC in Plateau State as preparations for the 2027 elections gather pace.

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BIG STORY

BREAKING: Ibrahim Shatta Loses Son Few Days After Peju Ogunmola Lost Only Son

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Popular Yoruba actor and filmmaker, Ibrahim Chatta, has announced the death of his son.

The actor broke the news on his Instagram page on Saturday, expressing grief and submitting to the will of God.

“Inna liLlahi wa inna ileyhi rajiun. Ya Allah, You are the Knower of all things. Rest on Dear Son, Champ,” he wrote.

Chatta’s loss comes only days after fellow actress Peju Ogunmola also lost her only son with veteran actor Sunday Omobolanle, popularly known as Papi Luwe.

The twin tragedies have thrown Nollywood into mourning, with condolences pouring in from colleagues and fans of both families.

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