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Top 50 Brands: Dangote Now The Most Valuable Brand In Nigeria

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Dangote has emerged as the most valuable brand among the top 50 brands in Nigeria for 2018 unveiled at the weekend in Lagos. This is coming barely three months after the brand was adjudged the most admired brand of African origin by Consumers in a brand rating coordinated by South Africa based Brand Leadership in conjunction with Johannesburg Stock Exchange (JSE)

Brand Nigeria, the Agency that coordinated the survey in Nigeria, in its report lauded the efforts of the handlers of the Dangote Brand because this is the first time a Nigerian brand would be achieving the feat since 2013.

Unveiling the list of the top 50 brands at an event attended by top executives of leading corporate organizations in the country as well as stakeholders in Marketing and Advertising Industry, Mr. Taiwo Oluboyede, the Head of Brand Nigeria explained that 46 percent of the top brands amounting to 23 are Nigerian brands.

Giving the highlights of the brands rating, he stated that Promasidor Nigeria Limited emerged the highest gainer jumping 15 points from last year, the followed by the trio of BUA, Nine Mobile and Olam all of which moved 12 points from last year position, while seven brands, Conoil, Channels TV, Union Bank, Access Bank, Chi, Toyota, and GTBank maintained their positions.

He stated further that Fidelity bank came as a first entrant this year and Stallion Group making a fresh return to the top 50 brands this having exited before.

The top 50 brands in Nigeria, Soboyede maintained are the brands that have succeeded in delivering their promises to the consumers. “They are fast growing in value and they are the drivers of our economy. The top brands this year are those that have been able to analyse needs, see opportunities by creating solutions to them and communicating same to the consumers.

“They have also become so good at it that the consumers often refer to them with the name of the need they meet that is their products or services. These brands have found how to deliver something special often times.”

Giving insights into how the evaluation of the top 50 brands was carried out, Soboyede said: “we used the Brand Strength Model (BSM index). It is a model that measures a brand’s ability to deliver on its promise to the consumers from the consumer’s point of view. The model uses basic qualitative elements and there are seven variables that goes into the BSM model”.

According to the variables starts with a test of people’s knowledge and affinity with the brands operational in Nigeria. We had a top on the mind survey where people tell us brads that easily come to their mind or brand they can recall.

“Other variables in the model are innovation-this is a test how innovative a brand service delivery is; Quality-this checks some factors that enhance consumer’s confidence in product delivery; Category Leadership-this is a classification of brands within their industry; Online engagements-this checks how active the brand’s online platforms are and how engaging it has been from last evaluation; National Spread-this checks operational presence of a brand across the country.”

Chief Corporate Communication Officer of the Dangote Group, Anthony Chiejina said the management was not surprised at the ranking because the company has continuously deepened and delivered on its core values is to be a world-class enterprise that is passionate about the quality of life of the people and giving high returns to stakeholders.

“And this philosophy is driven by values, which include customer service, entrepreneurship, excellence and leadership. In any of our subsidiaries, the focus is to provide local, value-added products and services that meet the ‘basic needs’ of the populace. Through the construction and operation of large-scale manufacturing facilities in Nigeria and across Africa, the Group is focused on building local manufacturing capacity to generate employment, prevent capital flight and provide locally produced goods for the people.

“The expansion of our business especially the Cement which has operations in 14 African countries including Nigeria, Benin, Ghana, Senegal, South Africa and Zambia, among others has added to the popularity of our company and the products, Mr. Chiejina stated.

It would be recalled that back in July, the Dangote brand came atop in the ranking of 100 best brands in Africa themed “Brand Africa:100”, the sixth edition announced in Johannesburg, South Africa.

The Brand leadership in the ranking list said of Dangote brand “Nigerian industrial brand Dangote is the number one African brand recalled when consumers are prompted about the continent (Africa) of origin while the South African telecommunications brand MTN is the number one African brand spontaneously recalled irrespective of the continent of origin.

The United States sports and fitness brand, Nike, is the overall brand in Africa spontaneously recalled by consumers. The Brand Africa 100 ranking is based on a survey among consumers 18 years and older, conducted in 23 countries across Africa. The countries, representing all African economic regions, collectively account for 75% of the population and the 74% of the GDP of Africa.

African brands rose slightly to account for 17% of the Top 100 brands in Africa, non-African brands retained their firm position in Africa with 83% share of the Top 100 most admired brands in Africa. Brands from Europe leads the table with 40%, North America at 24% and Asia 19%. West Africa 6% with only Nigerian brands and Southern Africa 6%.

The Top 100 is dominated by technology and electronic brands (29%), consumer (non-cyclical) (19%), apparel (15%), automobile (8%), food (7%) and sports & fitness (5%) categories are the top categories.

BIG STORY

Telecoms Tariff Will Be Increased, But NOT By 100 Percent — Communications Minister Bosun Tijani

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Bosun Tijani, the minister of communications, innovation, and digital economy, has stated that telecoms tariffs will be increased but not by 100 percent.

Speaking at a stakeholders’ meeting on Wednesday in Abuja, Tijani emphasized the need for the telecommunications sector to establish proper regulations to ensure its growth.

Telecoms operators have recently been pressuring regulators to raise tariffs to address the declining investments in the sector.

On December 30, 2024, the Association of Licensed Telecommunications Operators of Nigeria (ALTON) warned of service shedding if tariffs remain unadjusted.

Similarly, the Association of Telecommunications Companies of Nigeria (ATCON) urged the Nigerian Communications Commission (NCC) to review call tariffs upwards by the first quarter of 2025.

At the stakeholders’ meeting, Tijani assured that the Nigerian Communications Commission (NCC) would approve and announce the new tariff following ongoing consultations and engagements.

“You have seen over the past weeks that there has been agitation from some of these companies to increase tariffs,” Tijani said.

“They are requesting for 100 per cent tariff increase.

“But it will not be by 100 per cent; the NCC will soon come up with a clear directive on how we will go about it.

“We want to strike the balance as a government, to protect our people, but also protect and ensure that these companies can continue to invest significantly.”

  • FG To Take Telecoms Investment Beyond Private Sector

The minister also revealed that the federal government will no longer rely solely on private companies for infrastructure investments in the sector.

“As a country, over time, we have left these investments in the hands of the private sector. They typically invest where they can see returns in the short to medium term,” he said.

“We will not want this conversation to just be about tariff increase. What the world is talking about today is meaningful connectivity, people want to have access to quality service.

“A part of it that the consumers may not be aware of is the investment that needs to go into the infrastructure that is used to deliver these services.”

Aminu Maida, the executive vice-chairman of the NCC, stated that the meeting focused on the sustainability of the industry.

He reiterated that a 100 percent tariff increase is unlikely.

“I know that Nigerians are agitated to hear the exact percentage approved. There is still some stakeholder engagements that we are going through, but you will hear from us within a week or two,” Maida said.

The executive vice-chairman also mentioned that the NCC has introduced tools to ensure compliance with service quality.

Maida asked mobile network operators (MNOs) to use simple templates to show Nigerians charges for voice calls, SMS, and data.

“We are moving away from the regime where you will have a main rate, then you will now have a bonus which is at a different rate,” Maida said.

“It makes it often complicated and difficult for Nigerians to actually understand what they are being charged for. There is this agitation that the MNOs are stealing our data.”

Dinesh Balsingh, the chief executive officer (CEO) of Airtel Nigeria, represented by Femi Adeniran, Airtel’s media spokesperson, explained that rising operational and capital costs made the tariff adjustments necessary.

Balsingh added that the increase is intended to ensure the sector’s long-term sustainability while offering significant benefits to Nigerian consumers.

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BIG STORY

EFCC Detains 10 Officers For Stealing Cash, Gold Exhibits

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The Economic and Financial Crimes Commission (EFCC) has detained 10 officers over the alleged theft of operational items they could not account for.

In a statement released on Wednesday, the EFCC’s Head of Media and Publicity, Dele Oyewale, stated that the arrests were made following directives from the Executive Chairman, Ola Olukoyede.

Although the statement did not specify what the officers allegedly stole, sources revealed that the officers are accused of breaking into the EFCC’s exhibit room, taking foreign currency and gold items.

A source, who spoke on the condition of anonymity, said, “The operatives broke into the exhibit room and stole foreign currency, gold, and other exhibits.”

This incident follows shortly after the EFCC announced the dismissal of 27 personnel for involvement in fraudulent activities.

In Wednesday’s statement, EFCC’s spokesman, Oyewale, mentioned that the detention of the 10 officers was “part of ongoing efforts to rid the Economic and Financial Crimes Commission of corrupt practices.”

“Ten officers of the Lagos Zonal Command of the EFCC are currently being detained in connection with the investigation of some missing operational items involving them. These officers, who were arrested last week on the directives of the Executive Chairman, Mr. Ola Olukoyede, are being questioned over the theft of items they could not account for.”

“Investigators are making significant progress, and those found guilty will be subjected to internal disciplinary processes,” Oyewale added.

In the meantime, a non-governmental organization, Journalists Against Corruption, commended the EFCC for the dismissal of 27 of its officers for fraudulent activities and misconduct.

In a statement on Wednesday, JAC’s Project Coordinator, Kehinde Osifisan, noted that this marked the first time since the EFCC’s establishment that such decisive action had been taken against erring officers.

He said, “Since its inception in 2002, this is the first time that the commission will sack 27 members of staff in one fell swoop for fraudulent activities and misconduct.”

“It speaks to the commitment of the Ola Olukoyede-led management to rid the commission of bad eggs. Indeed, a classic case of matching words with actions,” Osifisan said.

The group praised the leadership of the EFCC and urged it to continue its efforts to ensure that both the commission and its staff uphold integrity in the fight against corruption.

“We do hope that this singular action will serve as a check on other staff of the commission and make them eschew any form of fraudulent act or misconduct.”

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BIG STORY

Ikorodu Teacher Arrested For Physically Abusing 3-Yr-Old Boy In Viral Video [SEE VIDEO]

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The Lagos State Domestic and Sexual Violence Agency has confirmed the arrest of a teacher following a viral video showing the suspect allegedly physically abusing a three-year-old boy at a school in Ikorodu.

The announcement was made in a statement shared on X (formerly Twitter) on Wednesday.

The video, shared by Oyindamola, who identifies as #dammiedammie35, captured a female teacher slapping the child’s face.

The video was captioned, “Footage from Christ-Mitots School in Ikorodu, a teacher named Stella Nwadigo was witnessed mistreating and physically abusing a three-year-old boy, Abayomi Micheal.”

The footage has raised serious concerns about the safety and well-being of our little ones in school.”

Reacting to the incident, the Lagos DSVA issued a statement expressing gratitude to those who brought the video to their attention

The statement reads, “We appreciate everyone who brought the disturbing incident of a teacher who was recorded physically abusing a 3-year-old boy to our attention.

We are pleased to inform the public that the teacher in question has been arrested by Owutu FSU, and an investigation has commenced in earnest.

The agency reiterated the state government’s commitment to protecting children, emphasizing that schools must be safe and nurturing spaces.

The statement added, “Indeed, institutions of learning should be safe, warm, and protective environments for all children in their care.

The State Government remains committed to ensuring the safety and well-being of every child by enforcing strict regulations, holding offenders accountable, and working with stakeholders to promote a zero-tolerance policy for abuse in any form.”

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