It was a seven-star performance for Chain Reactions Africa (CRA), one of Africa’s leading Public Relations and Integrated Communications Consultancy as it took home seven African SABRE trophies, more than any other public relations firm in Africa in the 2024 competition.
The awards which were held at the end of the annual African Public Relations Association (APRA) Conference, were presented by Provoke Media, organizers of the awards in Basam, Abidjan, Cote D’Ivore on May 16th 2024.
The work covered campaigns for the Lagos Metropolitan Area Transport Authority (LAMATA), and its Lagos Blue Rail, 9mobile’s The Hack – Expand Your Hustle’, ‘Taming the Bull’ for the Presidency, ‘Next Era of Happiness’ for leading biscuit company, Pladis Foods Nigeria Limited.
Receiving the awards on behalf of Chain Reactions and its clients, was its Managing Director/Chief Strategist, Israel Opayemi, who noted that this is a seven-star performance by Chain Reactions Africa at the 2024 SABRE Awards.
In his comments Opayemi said “to emerge as the highest winner at the 2024 edition of the award with seven SABRE Awards is humbling as well as exciting for us at Chain Reactions Africa. We are immensely proud to be honoured on such a global platform like the SABRE awards which is the holy grail of Public Relations globally as the awards programme is dedicated to benchmarking the best PR works across the globe.”
He continued, “I am making a three-fold dedication of these multiple trophies to our clients who believe in us, my team members who do the brave works relentlessly and our dear country Nigeria. Ten years ago, we were at the SABRE Awards in Miami, Florida in the United States watching and applauding as winners took turn on stage. Ten years ago, we were asking for a seat at the table. Today, we are sitting in creative resplendence at the head of the table. Today, we are flying the Nigerian flag on the global stage. We are now a territory of reckon and relevance in the global PR space.”
It seems winning awards is just a Chain Reactions thing, chuckled Arun Sudhaman CEO and Editor-in-Chief of Provoke Media, organizers of the SABRE Awards as Opayemi rose up seven times to receive the awards. The PR consultancy also picked up four Certificates of Excellence in recognition of its work launching the Nigerian Youth Trend Report 2024 known as ‘ARAMANDA’, ‘Next Era of Happiness’, ‘Lagos Blue Rail’, ‘The Hack – Expand Your Hustle’, and ‘Taming the Bull’.
In his reaction, President and Chairman of Council of the Nigerian Institute of Public Relations (NIPR) described the awards by Chain Reactions Africa as “a harvest of honours for Nigeria”. He thanked the Chain Reactions Africa team for their outstanding works saying, “thank you for making us proud.”
Chain Reactions Africa has over the years won several prestigious SABRE awards and has been awarded more than 15 Certificates of Excellence. At last year’s award, the company won CEO of the Year category for the Lagos State Governor, Babajide Sanwo-Olu for use of public relations to tell the story of his administration’s achievements and scooped two Certificates of Excellence in the Corporate Image category for the ‘Momentum Campaign’ for Cellulant, a flagship payment solution provider; and ‘Marketing to Consumers’ category for ‘The #NaijaHighlandah Campaign’ for William Lawson’s, Scotch Whiskey brand.
The 2024 Africa SABRE Awards shortlist included more than 120 campaigns, selected from over 500 entries in this year’s competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of industry leaders.
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Bayo
August 15, 2018 at 4:43 pm
The Reporter herein did a shoddy job, if he had taken the pains to demand for the relevant Supreme Court Judgment he would have been abreast of the true position instead of lending himself as a willing tool in the hands of Criminals. There is no Supreme Court case or Judgment. The Parties went to the High Court, judgment was delivered in Suit No. HCS/47/2006 .Isiaka Balogun &Anor(on behalf of Isooso family) Vs Kolawole Oduyiga &3 It’s on 22/112012 granting the claim of Isooso family and dismissing the counter claim of the persons crying foul now. The appeal filed by these wailers was abandoned as it was incompetent and struck out by Court of Appeal.Thereafter the Court issued a Writ of Possession and execution was carried out and possession handed over to the Claimants. The defendants who lost in Court now engaged the services of a notorious land grabber called TERIBA to reclaim the land they lost in Court. He stationed thugs on the land, it is only now that their thugs are being displaced that your services is being used to mislead the public. No single house has been demolished or damaged,you can upload the picture if there is, the signpost/Billboard unlawfully placed on the land was the only object touched. No person has a right to remain on a land he has been adjudged not to be the owner and more importantly in respect of which execution has been levied. Please appeal to MR TERIBA and his gang of criminals to respect constituted Authorities by obeying the judgment of the Court. A man who is declared owner of the land owns whatever is on the land or super imposed on it and not the trespasser. As of today, there is no case in Court again over the land. The Court cannot say the land should be shared with persons who themselves claimed not to be related to Isooso family and lost their bid in Court. Owoeye went to the land to paste public Notice informing the residents of the judgment and warning them not to deal with TERIBA and his group, he also held meetings with the Residents on the way forward. It is these actions which is against the interest of TERIBA and his group that has resulted in these present attempts by criminals to paint themselves as Saints to attract sympathy from those ignorant of the facts. Now that you know the truth, you will do well to advise the reporter to always hear the other side before jumping to conclusions and rushing to press.