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BIG STORY

Dangote Emerges Most Valuable Brand For 2020

Peter Okunoren

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For the third consecutive year, the pan-African and fully integrated Conglomerate, Dangote Group has again emerged as the Most Valuable Brand in Nigeria for the year 2020, the outcome of the 2020 edition of the Annual Brand Evaluation, “TOP 50 BRANDS NIGERIA” has revealed.

Though, still themed Top 50 Brand, however, 60 brands were evaluated as being top of the pack in commemoration of Nigeria’s Independence Diamond Jubilee as announced by the organizers earlier at the beginning of the year.

The emergence of Dangote brand as the most valuable for the third time in Nigeria is coming a year after the Company was named the most admired African brand, of African continent origin, by consumers in the Continent ahead of the telecommunication giant, MTN in a survey of 100 Africa best brands which was announced in Johannesburg

In a statement by Top 50 Brands, made available to journalists ahead of the formal public presentation of the brands yesterday, Taiwo Oluboyede, Chief Executive Officer said “In this special edition of the annual top brands evaluation, I am glad to inform you again that Nigerian brands have taken the shine by maintaining their leadership positions. We are particularly delighted that locally made brands don’t just top the list, they also record the majority among the top 10, with seven of the 10 brands being Nigerian.”

Commenting on Dangote’s emergence as the most valuable brand for the third year running, Prof. Ehiedu Iweriebor of the Department of Africana and Puerto Rican/Latino Studies, Hunter College, City University of New York, said: “Dangote Group as a brand leader for the third year is a richly deserved honor.

It is a Nigerian industrial powerhouse that making Africans proudly of their endogenous company and product.”

However, the multinationals have more entries overall, with 52 percent, an equivalent of 31 brands out of the 60.

This achievement by Nigerian brands is significant in many ways, having 70 percent of the top 10 being Nigerian. It shows that our locally made brands are constantly evolving and becoming more vibrant by the day.

“They have not relented in making attractive value proposition that endears the consumers to them, to the point that many consumers are now contended with Made in Nigeria, over foreign brands across many categories. This is a clear departure from recent pasts.

“This also means that many great things are still happening in Nigeria, regardless of the negative press. Our locally made brands are standing shoulder to shoulder with the multinationals in their industries and they are emerging better in valuation and perception.“, he stated.

According to him; Big businesses and widely acceptable brands are being built here, challenging the status quo, and taking leadership roles across various industries and areas of operations. “They are not just local champions, many of these Nigerian brands have also become multinationals, expanding aggressively across other African countries and beyond.

You can see this in brands like Access Bank, Globacon, UBA, GTBank, Zenith Bank, First Bank, Dangote Group, etc.

“This is a huge plus to the Nigerian business space and a strong point of encouragement to foreign investors that Nigeria still remains a top business frontier where you are almost certain of a high return on your investment.”

A brief summary of the 2020 report as published on their website, reveals that Dangote Group topped the list of the Most Valuable Brand 2020. This is followed by MTN which also doubles as the Most Valuable Multinational and Telecom Brand.

In third place is Globacom, another proudly Nigerian brand. Glo made an impressive achievement this year by the emerging top in the popularity survey.

The popularity test, which is done through a Top of the Mind (TOM) survey is the first and most important variable in the annual top brands evaluation.

Glo achieved an 89% mention from respondents during the TOM survey. This made Globacom, the Most Popular Brand in Nigeria 2020.

Coca-Cola Nigeria emerged in fourth place and effectively topped the Beverages category, followed by GTBank in 5th Place, topping the Banking and Financial Services brands.

Banking and Financial Services had the highest number of brands in the top 10, with five brands. This is followed by the telecoms with three brands.

Seven brands among the top 10 had maintained the top 10 positions for the past four years consecutively. Five brands among the top 10 maintained the previous year’s positions.

Overall, 48 Percent, that is an equivalent of 29 brands are Nigerian while there are 31 multinational.

The banking & Financial Services had 14 brands, equivalent of 23.3 percent, followed by the Consumer Goods Category with 12 brands. This is led by Dufil Prima Foods.

Conglomerates and Oil & Gas categories have six brands each, with Dangote and Oando topping them respectively.

Telecoms and Beverages had four brands each. MTN and Coca-Cola emerged top in these two categories respectively.

Media and Automobile had three brands each, with Channels TV and Toyota Nigeria topping the categories

Construction Services, Electronics, Agriculture, and Retail categories had 2 brands each with Julius Berger, Samsung Electronics, FlourMills of Nigeria Plc, and Jumia, a first entrant topping these categories respectively.

Seven brands made the annual ranking for the first time, these are Sterling Bank Plc, Seplat Petroleum, Daraju Industries, TGI Group, Transsion holding, Jumia Nigeria, and AIICO Insurance. Julius Berger Nigeria Plc emerged the higher gainer this year, while 10 brands among the 60 maintained their 2019 positions.

Detailed report with profiles of the top brands and the process, including the full report is available for download on their website

It would be recalled that Dangote Group, from Nigeria for the second year emerged as the most admired African brand, of African continent origin, by consumers in the African continent.

According to South Africa-based Brand Africa in a survey carried out in collaboration with the Johannesburg Stock Exchange (JSE), the seventh edition which was released at the weekend, of 15,000 brands mentioned, Dangote ranked first brand when consumers are prompted to recall the most admired African brand.

In the top 100 list, the United State sports and fitness mega brand, Nike, a non-African brand retains the overall number one brand in Africa spontaneously recalled by consumers.

South African telecoms brand MTN is the number one African brand spontaneously recalled brand, while surging Ethiopian brand Anbessa Shoes, at number two, swopped positions with Nigerian conglomerate, Dangote, which is the number three most admired brand of African of origin.

However, when consumers are prompted to recall the most admired African brand, Dangote retains the number one position. Just last year Dangote brand was named the most valuable brand among the top 50 brands in Nigeria for 2018 by Brand Nigeria.

Further analysis of the ranking indicates that Overall, the 2018/19 Brand Africa 100 list, which is calculated from 15,000 brand mentions illustrates a very diversified range of brands in Africa and shows a year on year consistency with 80 percent of the top 100 brands have been in the top 100 Most Admired Brands in previous years.

Overall, African brands faltered to an all-time low 14 percent share of the top 100 most admired brands in Africa. However, MTN (South Africa), Dangote (Nigeria), and Safaricom (Kenya) are the most admired highest listed brands on sub-Sahara’s leading bourses, the JSE, Nigeria Stock Exchange, and Nairobi Securities Exchange respectively.

Faced with a relentless focus on the African opportunity and investment by non-African brands, Africa’s share of the most admired brands has been rapidly declining over the past three years from a high of 25 percent in 2013/14 to lows of 16 percent in 2015/16, 16 percent in 2016/17 and 17 percent in 2017/18.

BIG STORY

Alert! Criminal Elements Planning Attacks On Six Airports, Says FG

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The Federal Airports Authority of Nigeria (FAAN) says it has received an alert from the ministry of aviation over planned attacks on airports across the country.

This was contained in a memo signed by S.M. Mamman, FAAN deputy general manager of administration and logistics, and addressed to airport chiefs of security.

According to the document dated April 9, 2021, airports on the list include those in Kaduna, Maiduguri, Sokoto, Kano, Abuja, and Lagos.

“I am directed to convey an alert from the Ministry of Aviation regarding security threats by criminal elements against Airports in Nigeria and to request for the immediate enumeration of necessary countermeasures for the protection of Airports/Facilities under your purview,” the memo reads.

“Specifically, the Airports top on the list for which criminals are considering carrying out attacks include those in Kaduna, Maiduguri, Sokoto, Kano, Abuja, and Lagos amongst others. However, all airports are hereby alerted and requested to operate at a heightened threat level.”

The airport chiefs have been directed to “submit a list of existing and additional countermeasures to address the threats, along with their cost implications where applicable”.

Also, they are expected to urgently convene an emergency meeting of airport security committees “to review the status of airport security, jointly recommend appropriate measures and share responsibility for effective implementation”.

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Arewa Community In Lagos Launches Tinubu Support Group

Gbemileke Ajayi

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The Arewa community in Lagos State has urged All Progressives Congress (APC) National Leader Asiwaju Bola Ahmed Tinubu to run for president in 2023.

At a rally in Coker-Aguda and Itire-Ikate Local Council Development Areas (LCDAs) of Lagos State to launch a Tinubu support group, the Arewa people said Tinubu possessed the quality needed to continue President Muhammadu Buhari’s developmental projects.

Their leader, Ahmed Abdullahi, noted that the former Lagos State governor had paid his dues in the political terrain; hence he deserved to lead the country.

He said Asiwaju Tinubu remained the most competent person to take over from President Buhari.

“We saw how he transformed Lagos State and made it a place for all to earn a living. He did not discriminate against any tribe by making Lagos home for all of us. We are telling the world; especially the people in the North that Asiwaju (Tinubu) can be trusted. We saw how he stood by President Buhari even when people were against him. This is the time for the North to return good for good because we are not known for betraying people,” he said.

Abdullahi said Coker-Aguda LCDA was picked for the launch because the council chairman is also a detribalized woman.

“She has made Coker-Aguda a home to all Nigerians by appointing non-Yoruba as special advisers,” he said.

Coker-Aguda LCDA Chairman Mrs Omobolanle Akinyemi-Obe thanked the Arewa community for launching a support group for Tinubu.

She said all ethnic groups in the council are routing for Tinubu to run for the president.

“We have confidence in Asiwaju Tinubu to lead our country to greater height and bring smiles to the faces of Nigerians,” she said.

Her counterpart in Itire-Ikate LCDA, Dr. Ahmed Apatira, described Asiwaju Tinubu as the best man to take over from President Buhari.

He said all tribes in the council are ready to support Asiwaju Tinubu.

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South-East Governors Establish ‘Ebube Agu’, Regional Security Outfit, To Rout Criminals

Peter Okunoren

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South-east governors yesterday rolled out a raft of policy decisions, including the establishment of a regional security outfit, ‘Ebube Agu,’ to combat the security challenges facing the zone.

The outfit, with headquarters at Enugu, will complement the efforts of federal security agencies in tackling the security challenges in the region.

The governors, in a communiqué issued in Owerri at the end of a meeting, asked the heads of security agencies in the zone to draw up a comprehensive list of their logistics and material needs that will enhance their efficiency in combating the security challenges in the zone, so that the governors could provide them.

The meeting was the first gathering of the governors since last week’s attacks by gunmen who invaded the headquarters of the state police command, torching about 100 vehicles and freeing some detainees.

The gunmen also attacked the Imo State Correctional Centre and released over 1,800 inmates.

In the communiqué read by the Chairman of the South-east Governors’ Forum and Governor of Ebonyi State, Mr. Dave Umahi, the governors aligned themselves with the efforts of the federal government to find the solution to the security challenges in the country.

They condemned what they called terrorism and banditry in any part of Nigeria, particularly in the South-east.

They condemned the recent burning of police stations, violent attacks on custodial centers with the unlawful release of inmates, and the killing of security personnel, natives/farmers, and herdsmen.

The governors said they were on the same page with the federal government on the need to tackle the security challenges in the country.

They committed themselves to join the federal government to fight terrorists and bandits.

They also “resolved to bring together all the arsenals at their command, as one united zone, to fight and flush out criminals and terrorists from the zone.”

The communiqué noted that to achieve this, “there is a need to galvanize all the relevant stakeholders in the South-east, the political class, the business community, the bureaucrats and the intelligentsia to provide all necessary support to security operatives in the five South-east states to ensure total success in the fight against criminality in the zone.”

According to the communiqué, “The heads of all the security agencies in the South-east have resolved to exchange intelligence in a seamless, effective new order that will help to checkmate crime in the zone.

“To fast-track crime-busting in the South-east, the heads of security agencies have been mandated to draw up a comprehensive list of their logistics and material needs for sustainable success in the fight against criminality, for the immediate provision by the leadership of the South-east.”

The governors also resolved to set up a committee comprising security personnel, government officials and stakeholders, to coordinate and monitor the implementation of the Southeast joint security platform.

The governors applauded the initiative of the South-east security summit and to make it a statutory summit that would convene every quarter while its hosting shall rotate among the five South-east states.

“The meeting resolved to maintain a joint security vigilante for the South-east otherwise known as Ebube Agu. The meeting appreciated the formation of South-east joint security outfit code-named Ebube Agu, with headquarters in Enugu to coordinate our vigilante in the South-east,” the communiqué explained.

The governors also requested the Acting Inspector-General of Police (IG), Mr. Usman Baba, to stop the influx of IG monitoring units and allow police commissioners and state and zonal commands to handle their cases.

The governors also requested Baba and other security chiefs to invite the leadership of Ohanaeze Ndigbo and the Christian Association of Nigeria (CAN) to find out the reason for the increasing insecurity of the region.

They also agreed that military policing in the South-east should be adequately funded to become effective.

“Meeting agreed that open grazing has been banned and the security agency should implement the ban.

“The meeting encouraged a peaceful co-existence of farmers and herders to allow governors to succeed in the fight against criminality,” the communiqué added.

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