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Uche Ugorji Joins Chain Reactions As VP Strategy & Business Development

Gbemileke Ajayi

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Chain Reactions Nigeria Limited, one of Nigeria’s leading Public Relations and Integrated Communications Consulting firms and Nigerian affiliate to Edelman, the world’s largest Public Relations firm, has named Uche Ugorji as Vice President, Strategy and Business Development.

Israel Jaiye Opayemi, Managing Director and Chief Strategist, Chain Reactions Nigeria, in a statement announced that Ugorji’s appointment, which became effective Friday, November 1, was part of a holistic and aggressive business development drive the company is embarking upon.

According to Opayemi, “Uche Ugorji’s appointment is aimed at turbo-charging our bold client acquisition drive towards 2020 and beyond. He will effectively function as a Vice President and Chief Operating Officer with the mandate to give our 5-year business growth plan the leadership kick it requires. We see in Uche a man with an incredible understanding of the art of selling, hence our decision to put him in charge of our growth train.”

He stated further that Ugorji’s choice was deliberate considering his robust cross-functional marketing communications background.

“We have deliberately primed our business for the age of convergence and this is evident in the kind of work we do for clients and the kind of talents we retain to do them. We do not engage in run-off-the-mill PR works for our clients. We have fully embraced Edelman’s concept of Communications Marketing for our clients and so Uche is yet another bright example of the kind of talents we parade in Chain Reactions to deliver amazing results to our clients.”

In his reaction to his appointment, Ugorji said, “I am super delighted at the opportunities ahead. I love the shared vision of Chain Reactions and the intentionality of its founder. It is bold and daring. I love the trajectory of the company, its international flavour in creed and in action. I love the company’s audacity to play big in not just Nigeria but in Africa. That is why I am in.”

Ugorji has about 16 years of practical experience in the Marketing Communications industry within and outside the shores of Nigeria.

He began his career in Public Relations with the then CMC Connect, now CMC Burson Cohn and Wolf before making a switch to core advertising as a strategic planner with Bluebird Communications.

He later joined SO&U Saatchi & Saatchi where he was once described by one of the living legends of the industry, Udeme Ufot as “more than a Star but a genius!” upon his impressive performance on the Guinness account.

This commendation came off the back of a character and dedication testimonial Uche had received from the Guinness Brand team in which he was described as a “rock” and a man who could deliver against incredibly impossible timelines”.

The Guinness Marketing Manager at the time had cause to describe Uche as a man who exudes “nothing else but a can-do attitude even at the craziest deadlines” within the Guinness brand team.

Uche displayed similar impressive performance at Etuodi Communications and DDB Lagos respectively before joining Ogilvy as Business Director and Agency Council Lead for West Africa Region where he had oversight for all Ogilvy Integrated Marketing Communications
interest accounts.

Chain Reactions Nigeria’s current clientele include Facebook, 9mobile, HP, Motorola Solutions, Dubai Tourism, First Bank, Lagos State Governor’s Office, The Jack Ma Foundation, Propertymart amongst others.

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Tony Elumelu Foundation Disburses First Tranche of $5m Partnership Commitment from African Development Bank

Gbemileke Ajayi

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Tony O. Elumelu, CON, has congratulated the African Development Bank (AfDB), and AfDB President Akinwumi Adesina, on their commitment to African entrepreneurship, with the disbursement of $2.5million seed capital to the AfDB-sponsored beneficiaries of the 2019 TEF Entrepreneurship Programme. $2.5m was released today, with the remainder expected to be disbursed to the entrepreneurs in Q12020.

The AfDB commitment follows the recent $8.5 million disbursements from the United Nations Development Programme (UNDP) to 2,648 entrepreneurs in the Sahel region and Africa more broadly and further accelerates the economic empowerment generated by the Tony Elumelu Foundation. In 2019, the Foundation significantly increased the scale and reach of it impact, with the number of beneficiarieof its flagship Entrepreneurship Programme rising from its annual commitment of 1,000 to 5,150, in collaboration with global and African partners.

 With its commitment to strengthen small and medium-sized enterprises and develop young entrepreneurs, AfDB joined the growing list of global development institutions benefiting from the Tony Elumelu Foundation’s unique model of identifying, training, mentoring and funding entrepreneurs and start-ups across Africa. The partnership demonstrates the implementation of the AfDB’s ten-year “Jobs for Youth in Africa” strategy, launched in 2016, to support the creation of 25 million meaningful jobs across the continent.

The partnership illustrates TEF’s willingness to share its infrastructure and know-how, with others who share the mission to empower young African entrepreneurs and TEF’s goal of creating millions of jobs, as well as generating

 billions in revenue, to catalyse economic growth across the continent.

The Foundation is currently accepting applications to the 2020 cohort of its flagship Entrepreneurship Programme on TEFConnect.com, Africa’s digital hub for entrepreneurs.

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Dangote Farms Commissions Tomatoes Nursery To Provide Seedlings For Farmers

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In a bid to make Nigeria self-sufficient in tomato production, Dangote Tomatoes Processing Limited, owned by the younger brother of Africa’s richest man, Sani Dangote, has unveiled a N2.8 billion greenhouse nursery in Kano to supply the best quality tomato seedlings to Nigerian farmers.

Speaking on the project, Sani Dangote said the nursery is designed to use the automated Pat Moose planting technology, the first of its kind in Nigeria and has the capacity to process 350 million tonnes of hybrid tomato seedlings per season enabling the planting of 12,000 hectares of tomato farm. The pat moose process takes three weeks before proceeding to the next stage reducing the whole process of growing tomatoes to just 3 months.

He stated that Nigeria consumes about 2.3 million tonnes of tomatoes annually and with the establishment of the nursery, “we have created a capacity to triple tomato production, attaining self-sufficiency in tomato production as well as a potentially exporting surplus to neighboring countries.

“Furthermore, this nursery will produce the highest quality tomato seedling available meaning that the farmers can grow the highest yield tomatoes. Currently, the yields produced by Nigerian farmers are less than the global standard. As a result, farmers will be able to earn more income from selling higher volumes of harvests each season.

“Nigeria is on a trajectory to becoming self-sufficient in rice, tomatoes and poultry production. This means that millions of jobs will be created for her citizens.”, Sani Dangote explained.

The African continent imports $40 billion of food annually despite having 65% of the world’s arable land. The public-private model on-going in Nigeria could be adopted by other African countries to also attain self-sufficiency in food production.

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Tony Elumelu Donates Technology Centre To AAU

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Chairman of UBA Group, Tony O. Elumelu, has made the donation of a multipurpose information technology center to his alma mater, Ambrose Ali University.

Through the UBA Foundation, the corporate social responsibility arm of the United Bank for Africa Plc (UBA), Elumelu has championed the construction of a state-of-the-art multipurpose information technology building, which will benefit the students of Ambrose Alli University in Ekpoma, Edo State. The hall, to be named The Tony O. Elumelu multipurpose hall, is furnished with computers, desks, and chairs measure 839 square meters and have adjoining offices and conveniences.

Elumelu highlighted his motivation: “Education is crucial to Nigeria’s human capital – whether our young people join our national institutions, the private sector or, as I did, take the entrepreneurial path, no one can afford to be cut off from the digital world. It has been a personal mission to ensure that the hall was delivered to specification, for the benefit of the students at the AAU. Success brings with it the duty to give back, and I am just grateful that I am now in a position to meaningfully help the next generation”.

The multipurpose hall was formally handed over to the University, at a ceremony attended by members of the University’s governing council and staff, led by Vice-Chancellor, Prof Ignatius Onimawo.

Speaking at the commissioning, UBA’s Directorate Head, South Bank, Mr. Chris Ofikulu, who represented the UBA Group Chairman, highlighted the contribution of UBA, through its Foundation, to education and development across Africa.

‘As a pan-African bank, operating in 20 countries across our continent, UBA is committed to being a socially responsible institution, and a role model for businesses in Africa. The UBA Foundation actively promotes the socio-economic improvement of the communities in which UBA operates, with a particular emphasis on development in the areas of “Education, Environment, and Economic Empowerment”. We believe in intervening and building capacity within communities, facilitating projects that will act as catalysts for social and economic development’ he stated.

“Tony Elumelu is a product of this great university and is conscious of the need to give back and there is no substitute for world-class educational infrastructure, and this is what has informed the construction of these facilities, that will help equip the future leaders of our great nation Nigeria,” he said.

The AAU Vice-Chancellor, Prof Ignatius Onimawo, who expressed his heartfelt gratitude towards the gesture by the UBA Group Chairman, noted that one of the most pressing needs of the University for 2020 had been met, and thanked UBA and Mr Elumelu.

He challenged students to make proper use of the facilities provided by UBA and to ensure that they emerge great leaders and mentors like Elumelu, whose commitment to catalyzing entrepreneurial growth across Africa, through the Tony Elumelu Foundation, and institutionalizing African philanthropy, had created a strong positive role model. ‘We at Ambrose Ali university are so proud of our son Tony Elumelu and every time we see him doing good across Africa, we feel joy and accomplishment’ said Onimawo.

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