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NASCON Launches New Dangote Classic Seasoning Cubes

Gbemileke Ajayi

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Management of the NASCON Allied Industries Plc, a subsidiary of the Dangote Industries Limited has pledged its commitment towards a healthy living by the people by producing products that meet the physical and mental needs of the people.

Executive Director, Commercial NASCON Allied Plc, Fatima Aliko Dangote gave this pledge in Kano during the unveiling of new Classic Seasoning Cube in addition to its array of food seasonings already in the market.

The new product which the NASCON boss described as a product of thorough and painstaking research into the preference of the people in the seasoning sub sector of the food industry came in the wake of a similar launch recently, of new Curry Powder and Stew Mix from the stable of NASCON.

Fatima Aliko Dangote said she had no doubt in her mind that the new product would be an instant hit given its unique taste, flavor and aroma noting that the new classic seasoning cubes and stew mix were created with a special blend of herbs and spices to give meals that unique taste and great aroma.

She described the new classic seasoning as a new innovation birthed after years of consumer led research and development, and urged distributors, marketers, eateries and consumers to immediately key into it.

Lacing her remarks with the Hausa local dialet, while explaining the strengths of the product, she described the seasoning as Karshen Magana meaning the real deal and that it is second to none in the market throughout the country.

According to her, the management of NASCON decided to go into the research for the new product bearing in mind that wellbeing is reduced by poor diet yet it is expensive to be unhealthy.

Good nutrition, she stated maintained immune system and delays the effect of aging because it reduces the risk of chronic disease while poor diet reduces physical and mental health. She therefore urged women to try the new seasoning cubes, stew mix and curry powder, as they would ensure meal moments are great moments.

Fatima Aliko Dangote assured that the products would be launched in other parts of the country very soon, adding that despite the high innovative quality, they are affordable and available with various promotional items to be given out to the distributors and consumers.

In his remark, the Group Managing Director of NASCON Allied Plc Mr. Paul Farrer assured that the new product is a high margin product that would help ensure distributors and customers remain profitable, describing the new product as premium but affordable to the consumers.

The Company used the occasion to introduce its Brand Ambassador to the customers, in the person of renowned Kannywood multi-talented actress Hadiza Gabon, who described the Dangote Seasoning cubes as a seasoning with great flavor, and good taste while recommending it to all women in Nigeria.

Speaking to media men in an interview at the event, NASCON key distributor, Alhaji Hamisu Rabiu of Hamis Investment in Kano described NASCON products as fast moving and of good quality. He urged other distributors and retailers across the country to immediately key into the new classic cube, Dangote stew mix and Dangote curry powder.

At the launch Wednesday about 300 distributors, wholesalers and retailers were excited and most express optimism that it will up the market of NASCON.

Head of Marketing of NASCON Allied Industries Plc, Mr. Olusegun Ajala expressed optimism that the “innovative brand will up the company’s market share exponentially because of its unique taste and aroma.

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NEWS

Dangote Promo: 64-Year-Old Bricklayer, 20-Year-Old Artisan Win Star-Prize Saloon Cars

Gbemileke Ajayi

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Two Nigerians, namely, a 64-year-old bricklayer, Mr. Iyowun Ezekiel, and 20-year-old artisan, Godwin Godday, have emerged the latest winners of star prize GAC saloon cars in the ongoing Dangote Cement ‘Bag of Goodies’ national consumer promo.

Elated Ezekiel, who is based in Ijebu-ode, Ogun state and has been a bricklayer for over 40 years, found his prize-winning scratch card in one of the Dangote cement promo bags he bought from a distributor in Ijebu-Mushin. On the other hand, Godday, who is the youngest winner of the Star prize so far, found his winning scratch card in Ikorodu, Lagos.

Both star prize winners were given the keys to their brand new cars by top Dangote Cement officials at different handing-over ceremonies in Ijebu-ode and Ikorodu, alongside 10 other lucky promo winners, who carted home various prizes including a tricycle, a motorcycle, 8 refrigerators, and two television sets; to the admiration of other Dangote Cement consumers, distributors and the general public.

While Mr. Akintaye Oluwagbemiga won a tricycle, Mr. Kamilu Audu won a motorcycle. Interestingly, Mr. Solomon Dayo won three out of the seven refrigerators presented at the Ikorodu event, while Messrs. Ohemu Friday, Innocent Agbo-James, Ransome Watels, and Kehinde Adeagbo went home with one refrigerator each. There was also a presentation of television sets to Mr. Dare Olajide and Mr. Oluwadare Gbenga. Likewise, Mr. Imam Adebisi Abdulhakeem, who won a refrigerator, collected his prize at the Ijebu-ode venue.

Handing over the car keys to Ezekiel in Ijebu-ode, National Sales Director, Dangote Cement Plc, Mr. Adeyemi Fajobi told those gathered at the Local Government office venue that the cement promo is real and that there are many more choice prizes to be won.

According to him, all a consumer has to do is to buy the Dangote Cement products and open the bag, adding that whatever is stated on the scratch card is automatically won by the buyer, when taken to any approved depot for the redemption of the prizes.

The National Sales Director added: “Only Dangote can do this. This is a promise fulfilled. Some people were skeptical when this promo began but today, this is proof of our sincerity.”

Also, Regional Director, Lagos/Ogun, Dangote Cement Plc, Mr. Tunde Mabogunje, while handing over the various prizes in Ikorodu, said excited consumers have been coming forward to collect their prizes in the ongoing promo.

According to him, scores of people have come to redeem their winning scratch cards for recharge cards worth thousands of Naira, pointing out that the promo is a deliberate effort at rewarding the consumers. He also said the company is happy that the consumers are winning.

Head, Route to Market, Dangote Cement Plc, Olukayode Akin-Bamidele, said the promo was put up by the President of the Dangote Group, Aliko Dangote to reward consumers’ patronage.

Ezekiel, who in a display of euphoria danced to the podium to claim his Star Prize of a GAC saloon car in Ijebu-Ode, Ogun State, added dash to his win by sending a typed letter of appreciation to the Chairman of Dangote Cement, Aliko Dangote.

The lucky star prize winner, who said he has been a bricklayer for over 40 years, expressed profound gratitude to Aliko Dangote and the Dangote Cement for the ongoing promo, which has so far empowered thousands of Nigerians as winners of various prizes.

While celebrating his win with his son, Tayo Ezekiel (also a bricklayer) and members of his outfit, who donned “Thank you Dangote” t-shirts, Ezekiel disclosed that he had not won anything before until now, and enthused that the Dangote Cement ‘Bag of Goodies’ promo is a reality which has greatly helped Nigeria.

Speaking on how he emerged the star prize winner, Godday, who couldn’t take his education beyond Primary School due to lack of funds, said he was always watching out for winning cards in any cement bag he opened as a concrete mixer at a building site. He commended Dangote Cement for putting up the promo to alleviate poverty in the country.

The Dangote Cement ‘Bag of Goodies’ promo, which began nationwide in July and is to run till September ending, has so far yielded numerous winners of prizes in various categories.

Among other unique gifts, a total of 43 brand new cars, cash prizes of N200 million, 24 tricycles, 500 refrigerators, 24 motorcycles, 400 television sets, generators, Goodies packs, are available for winners in a promo, which has generated so much excitement among Nigeria, with over 21 million lucky winners targeted.

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Historic Race As JAC Motors Abeokuta 10km Marathon Debuts November 2nd 2019.

Peter Okunoren

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The much-talked-about maiden edition of the JAC Motors sponsored Abeokuta 10Km Race is now re-scheduled to hold for Saturday, November 2nd, 2019.

According to a press release by the media office of Nilayo Sports Management Limited, the organizers of the international event, the shift in date for the event is to allow all and sundry observe their Sunday devotions without disruption of any sort.

The organizers, however deeply regret any inconvenience the change in date might cause, especially the sponsors and partners of the maiden edition of the Abeokuta marathon, and particularly, the over three thousand registered potential competing racers of the marathon.

The JAC Motors sponsored Abeokuta 10Km marathon, ably supported by the Ogun State government, Rite Foods, Bet9ja, QMB Builders Mart, Landwey Investment Limited, IBD International Hotels is the vision of Nilayo Sports Management Limited.

On a personal note, our heart aches as we announce the sudden passing of our media officer for the Abeokuta 10Km Marathon, Mr. Gbenga Davies. He was an extraordinary journalist who inspired a lot of young people in his profession.

We offer our deepest condolences to Mr. Davies family, colleagues and the media family in Ogun State.

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Seasoned Journalist, Gbenga Davies, For Burial August 14…. OGD, Amaechi, Saraki, Fayemi, Others Mourn

Gbemileke Ajayi

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Notable politicians, friends, and associates have commiserated with the publisher of Metronews Nigeria, Otunba Femi Davies, and the entire family on the demise of Gbenga.

The remains of Gbenga Davies, the brother of the popular and award-winning veteran journalist, Otunba Femi Davies, would be buried in Abeokuta, Ogun State, tomorrow, the August 14th, 2019.

It was reported that Gbenga slumped on Friday night at Abeokuta while watching a football match with friends. All attempts to resuscitate him failed, as a family put the cause of his death as due to cardiac arrest. He was 46 years old.

The burial arrangement as released by the family starts tomorrow at 11.00 am when the body will leave General Hospital, Sokenu, Abeokuta. There will be brief service of songs at the NUJ Secretariat, Iwe Iroyin House, Abeokuta, at 11.30 am. His remains will be buried at Kobape Cemetery by 12.30pm.

Many friends of the deceased were grieved by Gbenga’s sudden death. He was described as an easy-going and free-spirited journalist. He was never known to brood or bear grudges against anyone.

Numerous politicians across the political divides in the country have been paying glowing tributes to Gbenga, who was a three-time Journalist of the Year in Ogun State. Prominent amongst them were the former governors of Ogun State, Otunba Gbenga Daniel, Senator Ibikunle Amosun, the former Senate president, Sen. Bukola Saraki and the executive governor of Ekiti State, Dr. Kayode Fayemi.

Others, who also commiserated with the family, were former Rivers State governor and now minister, Mr. Romiti Amaechi, and several friends of Gbenga Davies.

Gbenga was a friendly and jovial person, an humanitarian, whose contributions to his immediate community will remain unforgettable.

He had his secondary school education at Festac Grammar School, Lagos and proceeded to Ogun State Polytechnic (now Moshood Abiola Polytechnic) in Abeokuta, where he studied accounting. Though he would later choose a career in journalism, a profession he had passion for due to his closeness to his brother, the ace journalist, Otunba Femi Davies.

Until his death, he was the spokesperson for JAC Motors-sponsored Abeokuta Marathon.

Gbengene, as he was popularly called, is survived by his wife, four children, brothers, and an aged mother.

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