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NASCON Launches New Dangote Classic Seasoning Cubes

Gbemileke Ajayi

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Management of the NASCON Allied Industries Plc, a subsidiary of the Dangote Industries Limited has pledged its commitment towards a healthy living by the people by producing products that meet the physical and mental needs of the people.

Executive Director, Commercial NASCON Allied Plc, Fatima Aliko Dangote gave this pledge in Kano during the unveiling of new Classic Seasoning Cube in addition to its array of food seasonings already in the market.

The new product which the NASCON boss described as a product of thorough and painstaking research into the preference of the people in the seasoning sub sector of the food industry came in the wake of a similar launch recently, of new Curry Powder and Stew Mix from the stable of NASCON.

Fatima Aliko Dangote said she had no doubt in her mind that the new product would be an instant hit given its unique taste, flavor and aroma noting that the new classic seasoning cubes and stew mix were created with a special blend of herbs and spices to give meals that unique taste and great aroma.

She described the new classic seasoning as a new innovation birthed after years of consumer led research and development, and urged distributors, marketers, eateries and consumers to immediately key into it.

Lacing her remarks with the Hausa local dialet, while explaining the strengths of the product, she described the seasoning as Karshen Magana meaning the real deal and that it is second to none in the market throughout the country.

According to her, the management of NASCON decided to go into the research for the new product bearing in mind that wellbeing is reduced by poor diet yet it is expensive to be unhealthy.

Good nutrition, she stated maintained immune system and delays the effect of aging because it reduces the risk of chronic disease while poor diet reduces physical and mental health. She therefore urged women to try the new seasoning cubes, stew mix and curry powder, as they would ensure meal moments are great moments.

Fatima Aliko Dangote assured that the products would be launched in other parts of the country very soon, adding that despite the high innovative quality, they are affordable and available with various promotional items to be given out to the distributors and consumers.

In his remark, the Group Managing Director of NASCON Allied Plc Mr. Paul Farrer assured that the new product is a high margin product that would help ensure distributors and customers remain profitable, describing the new product as premium but affordable to the consumers.

The Company used the occasion to introduce its Brand Ambassador to the customers, in the person of renowned Kannywood multi-talented actress Hadiza Gabon, who described the Dangote Seasoning cubes as a seasoning with great flavor, and good taste while recommending it to all women in Nigeria.

Speaking to media men in an interview at the event, NASCON key distributor, Alhaji Hamisu Rabiu of Hamis Investment in Kano described NASCON products as fast moving and of good quality. He urged other distributors and retailers across the country to immediately key into the new classic cube, Dangote stew mix and Dangote curry powder.

At the launch Wednesday about 300 distributors, wholesalers and retailers were excited and most express optimism that it will up the market of NASCON.

Head of Marketing of NASCON Allied Industries Plc, Mr. Olusegun Ajala expressed optimism that the “innovative brand will up the company’s market share exponentially because of its unique taste and aroma.

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Tony Elumelu Foundation Disburses First Tranche of $5m Partnership Commitment from African Development Bank

Gbemileke Ajayi

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Tony O. Elumelu, CON, has congratulated the African Development Bank (AfDB), and AfDB President Akinwumi Adesina, on their commitment to African entrepreneurship, with the disbursement of $2.5million seed capital to the AfDB-sponsored beneficiaries of the 2019 TEF Entrepreneurship Programme. $2.5m was released today, with the remainder expected to be disbursed to the entrepreneurs in Q12020.

The AfDB commitment follows the recent $8.5 million disbursements from the United Nations Development Programme (UNDP) to 2,648 entrepreneurs in the Sahel region and Africa more broadly and further accelerates the economic empowerment generated by the Tony Elumelu Foundation. In 2019, the Foundation significantly increased the scale and reach of it impact, with the number of beneficiarieof its flagship Entrepreneurship Programme rising from its annual commitment of 1,000 to 5,150, in collaboration with global and African partners.

 With its commitment to strengthen small and medium-sized enterprises and develop young entrepreneurs, AfDB joined the growing list of global development institutions benefiting from the Tony Elumelu Foundation’s unique model of identifying, training, mentoring and funding entrepreneurs and start-ups across Africa. The partnership demonstrates the implementation of the AfDB’s ten-year “Jobs for Youth in Africa” strategy, launched in 2016, to support the creation of 25 million meaningful jobs across the continent.

The partnership illustrates TEF’s willingness to share its infrastructure and know-how, with others who share the mission to empower young African entrepreneurs and TEF’s goal of creating millions of jobs, as well as generating

 billions in revenue, to catalyse economic growth across the continent.

The Foundation is currently accepting applications to the 2020 cohort of its flagship Entrepreneurship Programme on TEFConnect.com, Africa’s digital hub for entrepreneurs.

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Dangote Farms Commissions Tomatoes Nursery To Provide Seedlings For Farmers

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In a bid to make Nigeria self-sufficient in tomato production, Dangote Tomatoes Processing Limited, owned by the younger brother of Africa’s richest man, Sani Dangote, has unveiled a N2.8 billion greenhouse nursery in Kano to supply the best quality tomato seedlings to Nigerian farmers.

Speaking on the project, Sani Dangote said the nursery is designed to use the automated Pat Moose planting technology, the first of its kind in Nigeria and has the capacity to process 350 million tonnes of hybrid tomato seedlings per season enabling the planting of 12,000 hectares of tomato farm. The pat moose process takes three weeks before proceeding to the next stage reducing the whole process of growing tomatoes to just 3 months.

He stated that Nigeria consumes about 2.3 million tonnes of tomatoes annually and with the establishment of the nursery, “we have created a capacity to triple tomato production, attaining self-sufficiency in tomato production as well as a potentially exporting surplus to neighboring countries.

“Furthermore, this nursery will produce the highest quality tomato seedling available meaning that the farmers can grow the highest yield tomatoes. Currently, the yields produced by Nigerian farmers are less than the global standard. As a result, farmers will be able to earn more income from selling higher volumes of harvests each season.

“Nigeria is on a trajectory to becoming self-sufficient in rice, tomatoes and poultry production. This means that millions of jobs will be created for her citizens.”, Sani Dangote explained.

The African continent imports $40 billion of food annually despite having 65% of the world’s arable land. The public-private model on-going in Nigeria could be adopted by other African countries to also attain self-sufficiency in food production.

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Tony Elumelu Donates Technology Centre To AAU

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Chairman of UBA Group, Tony O. Elumelu, has made the donation of a multipurpose information technology center to his alma mater, Ambrose Ali University.

Through the UBA Foundation, the corporate social responsibility arm of the United Bank for Africa Plc (UBA), Elumelu has championed the construction of a state-of-the-art multipurpose information technology building, which will benefit the students of Ambrose Alli University in Ekpoma, Edo State. The hall, to be named The Tony O. Elumelu multipurpose hall, is furnished with computers, desks, and chairs measure 839 square meters and have adjoining offices and conveniences.

Elumelu highlighted his motivation: “Education is crucial to Nigeria’s human capital – whether our young people join our national institutions, the private sector or, as I did, take the entrepreneurial path, no one can afford to be cut off from the digital world. It has been a personal mission to ensure that the hall was delivered to specification, for the benefit of the students at the AAU. Success brings with it the duty to give back, and I am just grateful that I am now in a position to meaningfully help the next generation”.

The multipurpose hall was formally handed over to the University, at a ceremony attended by members of the University’s governing council and staff, led by Vice-Chancellor, Prof Ignatius Onimawo.

Speaking at the commissioning, UBA’s Directorate Head, South Bank, Mr. Chris Ofikulu, who represented the UBA Group Chairman, highlighted the contribution of UBA, through its Foundation, to education and development across Africa.

‘As a pan-African bank, operating in 20 countries across our continent, UBA is committed to being a socially responsible institution, and a role model for businesses in Africa. The UBA Foundation actively promotes the socio-economic improvement of the communities in which UBA operates, with a particular emphasis on development in the areas of “Education, Environment, and Economic Empowerment”. We believe in intervening and building capacity within communities, facilitating projects that will act as catalysts for social and economic development’ he stated.

“Tony Elumelu is a product of this great university and is conscious of the need to give back and there is no substitute for world-class educational infrastructure, and this is what has informed the construction of these facilities, that will help equip the future leaders of our great nation Nigeria,” he said.

The AAU Vice-Chancellor, Prof Ignatius Onimawo, who expressed his heartfelt gratitude towards the gesture by the UBA Group Chairman, noted that one of the most pressing needs of the University for 2020 had been met, and thanked UBA and Mr Elumelu.

He challenged students to make proper use of the facilities provided by UBA and to ensure that they emerge great leaders and mentors like Elumelu, whose commitment to catalyzing entrepreneurial growth across Africa, through the Tony Elumelu Foundation, and institutionalizing African philanthropy, had created a strong positive role model. ‘We at Ambrose Ali university are so proud of our son Tony Elumelu and every time we see him doing good across Africa, we feel joy and accomplishment’ said Onimawo.

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