Emmy Collins London, the multi-faceted top end fashion brand based in London, is set to unveil its latest designs in Lagos and has finalized arrangements to host an upscale fashion event tagged ‘Trendless Style Weekend’ at the African Arts Foundation (AAF) Gallery in Victoria Island Lagos.
The brand that caters for menswear/womenswear in the global fashion market has built a reputation for designing exquisite runway pieces and ready-to-wear outfits for both sexes .The ‘Trendless Style Weekend’ according to its Creative Director, Emeka Collins, is a prelude to the return of Emmy Collins to Nigeria.
“We are headquartered at the creative hub of London – Shoreditch, East End – catering for our global clients but we are set to establish physical presence here in Nigeria with offices opening soon in Ikoyi, Lagos” he said.
Endowed with the elegance of quality British tailoring and design, Emmy Collins is a force to be reckoned with in the contemporary world of fashion, but wants to extend the gains of the brand back home to the very discerning and fashion loving Nigerians who like quality and innovative pieces. Since debuting 16 years ago, Emmy Collins has made clothes for local and international clients including some private and public sector leaders, businessmen, industry bigwigs, upwardly mobile executives, fashion icon as well as stars in the music, movies and Nigerian entertainment industry.
“Nigerians are some of the biggest shoppers in the world as statistics from Selfridges, Harrods and some of the global departmental stores have shown. I am convinced that Nigerians will be willing to shop locally if they find the right quality of apparels. We are poised to bridge that gap and reverse that trend, with tastefully designed pieces that are designed and tailored to global standards” he said.
Guests at ‘Trendless Style Weekend’, will be opportuned to view some of the designs on display and worn by models, whilst the Creative Director will be on ground to take orders for the made-to-measure pieces. Additionally, the guests will be afforded the opportunity to browse through and choose suiting fabrics sourced from Holland and Sherry of Savile Row, London and fabrics from Ringhart Shirting for their made-to-order suits/jackets/trousers/shirts.
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Style by Zenith 2.0 will hold on the 29th of November till 1st December, 2019 at the Eko Energy City (By Eko Atlantic) Ahmadu Bello Way, Victoria Island Lagos. To register, simply visit www.zenithbank.com/style
See video below
Fashion Your Way To Fame With Scissors Reality Show [PHOTOS]
The Nigerian TV viewers and Fashion scenes are about to witness unprecedented action as the Africa Content Powerhouse, Digital Interactive Media, DIM producer of several award-winning reality shows like the most-watched reality show, Next Movie Star; the emotional captivating Supermom Reality Show; behavioral change advocacy drama, Mama Bomboy; among others has announced the debut of the Scissors Reality Show with the main objective of promoting creativities among young fashion entrepreneurs in Nigeria, where viewers will be thrilled with Designs, Suspense and Showcase of Style Nigeria/Africa has to offer.
SCISSORS is a World Class Fashion, Style & Entrepreneurship Reality TV Show. An explosion and exploration of latent talents. A celebration of Youthfulness, Creativity, Hard /Smart work, Freshness and a Break from the Norm in the fashion value chain.
Giving the background into the idea of the Scissors Reality Show, The CEO of Digital Interactive Media, DIM, Mr. Sola Fajobi said, “Back in the days, the fashion industry was seen to be dominated by the uneducated. People who had failed in school were pushed by parents or guardians to learn a skill from tailoring to hairdressing, welding, and even auto-mechanics”.
“In the immediate recent past, fashion designing has moved away from such perception. Now we have University Graduates, Entrepreneurs, Top Corporate Players and other highly Educated and Experienced People holding sway in the fashion industry value chain. From Mudi to Dakova, Vivid Imaginations and Ethelbert’s amongst others. The fashion business has evolved.
In recent years we see young educated, trendy, savvy, ambitious, creative entrepreneurs who are changing the game in the fashion business. Thus, the new generation stakeholder in the fashion value chain must be creative, disciplined, digitally savvy, trendy, showy, and business-minded”, he concluded.
The Scissors is set to create an ultimate fashion experience, where the most promising and talented fashionista from Fashion Stylist, Tailors and Models will showcase the latest fashion trends and products to a large and diverse audience of consumers, fashion aficionados and industry professionals.
According to Sola Fajobi, the producer of the show, Scissors is a platform on the quest for the new digital fashion entrepreneurs.it is design to seek, discover and promote hidden talents in the fashion industry.
With World Class Production, The Best of Aesthetics, A Marriage of African Culture with Contemporary Styles. We are Showcasing the Most Youthful, Stylish and Fashionable Designers in Nigeria to the World. By the end of the show, we would have engaged the minds of participants towards endless creative opportunities, and served as a brand recall to made in Nigeria wears and products. The Most Outstanding Performers will leave the Show with a Fully Set Up Multi-Million Business Empire.
The show will have Eight Teams, each made up of four members: a stylist, a fashion designer, a male, and a female model. Teams will be paired to do battle, one against the other, in the quest to win a spot in the creative world of patterns and craft.
It will be 42 days of an Exciting and Engaging Show, Broadcast for 30mins Daily, with One Hour Omnibus show on Saturdays and Sundays on leading Terrestrial & Cable TV Stations in Nigeria and across Africa. The Production will be Shot by a Multi-National & World Class Production Crew using the latest Production Equipment and Technology.
One Mansion with Residences, Lounges, Sitting Rooms, Kitchen, Styling & Design Room, Runway by the Seaside, Makeup & Costume Parlor, Judges Lounge, Interview Room, Props Room, and The Main Lounge for all the tasks. The Show will highlight the Lifestyle of the Contestants, Special Tasks [On Site & Off Site], The Pressure of Work, The Creative Process, The Production Process and loads of Entertainment.
N20m worth of Prizes on Offer for Winning Teams. This comes in Cash, Equipment, Business Set Up e.t.c.
It’s free for participants across Nigeria. To Apply, Log on www.scissors.ng and follow our social media pages @ngscissors on Instagram, Twitter, and Facebook.
It’s all about fashion, style and elegance.
So in this Yuletide season, we’re asking #WhatsYourStyle… Drop your comments below:
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