The fashion industry in Nigeria has come a long way from being accredited to the rich, eccentric or less ambitious to becoming one of the most sought after and fastest growing industries in the country. Despite the fast expansion of this industry, many are still unsure about how to navigate the industry. Fashion is an industry filled with so many possibilities that it can be a bit daunting on how to start and explore the fashion terrain.
It takes someone who has navigated through that path to know how to cast light. Enter Sophie Hedley. Fashion stylist, Communications and PR Director, Sophie Hedley, is a fast growing brand in the world fashion space. Born and brought up in London, Sophie’s first styling job was at Conde Nast, where she exploited her love for fashion.
Sophie has worked for British Fashion designer ‘de jour’ Tomasz Starzewski, the world of glossy magazines at Tatler, Armani, Pomellato, DKNY Jeans, the Vogue, and more.
With 10-years of her career dedicated to Vogue as an Executive Retail Editor, Sophia has a profound well of experience from writing the ‘Vogue Diary’ pages, hosting reader events, and working closely with both Editorial and Advertising teams, among other PR engagements in the fashion industry.
On the 11th and 12th of November, 2017, Sophie Hadley will be at the GTBank Fashion Weekend MasterClass to discuss the nitty-gritty of the Fashion Business. To participate in her masterclass, visit fashionweekend.gtbank.com/masterclass and register.
It’s Almost Here! Are You Ready For Nigeria’s Biggest Lifestyle Fair and Music Concerts? [READ DETAILS]
Style by Zenith 2.0 will hold on the 29th of November till 1st December, 2019 at the Eko Energy City (By Eko Atlantic) Ahmadu Bello Way, Victoria Island Lagos. To register, simply visit www.zenithbank.com/style
See video below
Fashion Your Way To Fame With Scissors Reality Show [PHOTOS]
The Nigerian TV viewers and Fashion scenes are about to witness unprecedented action as the Africa Content Powerhouse, Digital Interactive Media, DIM producer of several award-winning reality shows like the most-watched reality show, Next Movie Star; the emotional captivating Supermom Reality Show; behavioral change advocacy drama, Mama Bomboy; among others has announced the debut of the Scissors Reality Show with the main objective of promoting creativities among young fashion entrepreneurs in Nigeria, where viewers will be thrilled with Designs, Suspense and Showcase of Style Nigeria/Africa has to offer.
SCISSORS is a World Class Fashion, Style & Entrepreneurship Reality TV Show. An explosion and exploration of latent talents. A celebration of Youthfulness, Creativity, Hard /Smart work, Freshness and a Break from the Norm in the fashion value chain.
Giving the background into the idea of the Scissors Reality Show, The CEO of Digital Interactive Media, DIM, Mr. Sola Fajobi said, “Back in the days, the fashion industry was seen to be dominated by the uneducated. People who had failed in school were pushed by parents or guardians to learn a skill from tailoring to hairdressing, welding, and even auto-mechanics”.
“In the immediate recent past, fashion designing has moved away from such perception. Now we have University Graduates, Entrepreneurs, Top Corporate Players and other highly Educated and Experienced People holding sway in the fashion industry value chain. From Mudi to Dakova, Vivid Imaginations and Ethelbert’s amongst others. The fashion business has evolved.
In recent years we see young educated, trendy, savvy, ambitious, creative entrepreneurs who are changing the game in the fashion business. Thus, the new generation stakeholder in the fashion value chain must be creative, disciplined, digitally savvy, trendy, showy, and business-minded”, he concluded.
The Scissors is set to create an ultimate fashion experience, where the most promising and talented fashionista from Fashion Stylist, Tailors and Models will showcase the latest fashion trends and products to a large and diverse audience of consumers, fashion aficionados and industry professionals.
According to Sola Fajobi, the producer of the show, Scissors is a platform on the quest for the new digital fashion entrepreneurs.it is design to seek, discover and promote hidden talents in the fashion industry.
With World Class Production, The Best of Aesthetics, A Marriage of African Culture with Contemporary Styles. We are Showcasing the Most Youthful, Stylish and Fashionable Designers in Nigeria to the World. By the end of the show, we would have engaged the minds of participants towards endless creative opportunities, and served as a brand recall to made in Nigeria wears and products. The Most Outstanding Performers will leave the Show with a Fully Set Up Multi-Million Business Empire.
The show will have Eight Teams, each made up of four members: a stylist, a fashion designer, a male, and a female model. Teams will be paired to do battle, one against the other, in the quest to win a spot in the creative world of patterns and craft.
It will be 42 days of an Exciting and Engaging Show, Broadcast for 30mins Daily, with One Hour Omnibus show on Saturdays and Sundays on leading Terrestrial & Cable TV Stations in Nigeria and across Africa. The Production will be Shot by a Multi-National & World Class Production Crew using the latest Production Equipment and Technology.
One Mansion with Residences, Lounges, Sitting Rooms, Kitchen, Styling & Design Room, Runway by the Seaside, Makeup & Costume Parlor, Judges Lounge, Interview Room, Props Room, and The Main Lounge for all the tasks. The Show will highlight the Lifestyle of the Contestants, Special Tasks [On Site & Off Site], The Pressure of Work, The Creative Process, The Production Process and loads of Entertainment.
N20m worth of Prizes on Offer for Winning Teams. This comes in Cash, Equipment, Business Set Up e.t.c.
It’s free for participants across Nigeria. To Apply, Log on www.scissors.ng and follow our social media pages @ngscissors on Instagram, Twitter, and Facebook.
It’s all about fashion, style and elegance.
So in this Yuletide season, we’re asking #WhatsYourStyle… Drop your comments below:
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