Paris, Milan, London and New York are the “Big Four” of global fashion. Everything that happens in the world of fashion, from the disruption of old fashion styles to the setting of new trends, often begins or at least take shape in these cities. Of course, there are other major players, of which Berlin, Barcelona, Tokyo, São Paulo and Los Angeles quickly come to mind. However, one thing that is glaring within the global fashion space, is the total absence of any African city in the top echelon of fashion destinations. Lagos can change this narrative.
Lagos has just as much characteristics to be a global fashion city as any in Europe or the Americas. There is hardly any nationality or culture across the world that does not have some form of representation in the city of over 20 million residents. Richly diverse in culture and taste, Lagos also has the economic wherewithal to drive the emergence of a global fashion power.
The city accounts for over 60% of the industrial and commercial activity in Africa’s largest economy. With a GDP of over $90 billion, its economy is actually the 7th largest in Africa, bigger than that of Ghana and Kenya combined.
In spite of the enthralling prospects highlighted above, Lagos has thus far been unable to fulfill its potential to become a global fashion city. To understand the reason for this, one only needs to look at what the established fashion cities have done that the former is yet to do.
Globally, the estimated net worth of the fashion industry is $1.2 trillion, more than a quarter of that sum is contributed by New York, Paris, Milan and London. Apart from having very strong economies and a large cosmopolitan populations, these cities also share the common trait of having strong corporate involvement which has powered their fashion industries.
Mercedes, Audi and Cadillac are some of the global brands that have deeply invested in making the big four of fashion what they are today.
For eight years, New York Fashion Week was known officially as Mercedes-Benz Fashion Week; the luxury car maker remains the title sponsor of fashion weeks in Moscow, Berlin, Sydney and Istanbul, as well as one of the leading sponsors of London, Milan and Paris fashion weeks. Mercedes-Benz and Lexus are not the only brands involved: Cadillac threw its weight behind the menswear scene in New York while Singapore’s biannual fashion week was known officially as Audi Fashion Festival.
Although Lagos has come a long way in improving its fashion standing, it is obviously in great need of the kind of corporate touch that made the big four flourish. This is why the recent announcement of GTBank to host a fashion and design fair is such a welcome development for Lagos.
According to the Bank, the event will bring together the most promising, talented and recognised fashion designers, brands and retail enterprises from across Nigeria and abroad to showcase latest fashion trends and products to a large and diverse audience of consumers, fashion aficionados and industry professionals.
The GTBank Fashion Weekend will be headlined by some of the world’s top fashion personalities, globally recognised brand owners and trend setters as well as locally renowned designers and style authorities. Attendees will be treated to a series of fashion events such as Entrepreneurial and Fashion MasterClasses, glamorous Runway Shows and Retail Exhibitions of cool and cutting-edge designs, all of which are geared towards driving the growth and productivity of Nigeria’s fashion industry.
The event is part of the Bank’s initiative to strengthen small businesses in key economic sectors through non-profit consumer focused fairs and capacity building initiatives that serve to boost their expertise, exposure and business growth.
Perhaps, while the government searches for an elixir to the current economic woes being faced by the country, the fashion industry might just be one of the palliatives we needto revive an ailing economy as seen in Paris, London, New York and Milan.
In UK, the industry provides over 797,000 jobs and host some of the biggest fashion brands in the world such as Alexander McQueen, Paul Smith, Next, Marks & Spenser to mention a few, making it the largest employer of all the UK’s creative industries. New York City on the other hand is home to over 900 world renowned fashion companies in the US and provides approximately 180,000 employees with $11 billion in annual wages, generating nearly $2 billion in tax revenue each year. Given these impressive economic figures from the big fashion cities, it can be easily imagined what the impact of turning Lagos into a global fashion city will be on the Nigerian economy.
Fashion Your Way To Fame With Scissors Reality Show [PHOTOS]
The Nigerian TV viewers and Fashion scenes are about to witness unprecedented action as the Africa Content Powerhouse, Digital Interactive Media, DIM producer of several award-winning reality shows like the most-watched reality show, Next Movie Star; the emotional captivating Supermom Reality Show; behavioral change advocacy drama, Mama Bomboy; among others has announced the debut of the Scissors Reality Show with the main objective of promoting creativities among young fashion entrepreneurs in Nigeria, where viewers will be thrilled with Designs, Suspense and Showcase of Style Nigeria/Africa has to offer.
SCISSORS is a World Class Fashion, Style & Entrepreneurship Reality TV Show. An explosion and exploration of latent talents. A celebration of Youthfulness, Creativity, Hard /Smart work, Freshness and a Break from the Norm in the fashion value chain.
Giving the background into the idea of the Scissors Reality Show, The CEO of Digital Interactive Media, DIM, Mr. Sola Fajobi said, “Back in the days, the fashion industry was seen to be dominated by the uneducated. People who had failed in school were pushed by parents or guardians to learn a skill from tailoring to hairdressing, welding, and even auto-mechanics”.
“In the immediate recent past, fashion designing has moved away from such perception. Now we have University Graduates, Entrepreneurs, Top Corporate Players and other highly Educated and Experienced People holding sway in the fashion industry value chain. From Mudi to Dakova, Vivid Imaginations and Ethelbert’s amongst others. The fashion business has evolved.
In recent years we see young educated, trendy, savvy, ambitious, creative entrepreneurs who are changing the game in the fashion business. Thus, the new generation stakeholder in the fashion value chain must be creative, disciplined, digitally savvy, trendy, showy, and business-minded”, he concluded.
The Scissors is set to create an ultimate fashion experience, where the most promising and talented fashionista from Fashion Stylist, Tailors and Models will showcase the latest fashion trends and products to a large and diverse audience of consumers, fashion aficionados and industry professionals.
According to Sola Fajobi, the producer of the show, Scissors is a platform on the quest for the new digital fashion entrepreneurs.it is design to seek, discover and promote hidden talents in the fashion industry.
With World Class Production, The Best of Aesthetics, A Marriage of African Culture with Contemporary Styles. We are Showcasing the Most Youthful, Stylish and Fashionable Designers in Nigeria to the World. By the end of the show, we would have engaged the minds of participants towards endless creative opportunities, and served as a brand recall to made in Nigeria wears and products. The Most Outstanding Performers will leave the Show with a Fully Set Up Multi-Million Business Empire.
The show will have Eight Teams, each made up of four members: a stylist, a fashion designer, a male, and a female model. Teams will be paired to do battle, one against the other, in the quest to win a spot in the creative world of patterns and craft.
It will be 42 days of an Exciting and Engaging Show, Broadcast for 30mins Daily, with One Hour Omnibus show on Saturdays and Sundays on leading Terrestrial & Cable TV Stations in Nigeria and across Africa. The Production will be Shot by a Multi-National & World Class Production Crew using the latest Production Equipment and Technology.
One Mansion with Residences, Lounges, Sitting Rooms, Kitchen, Styling & Design Room, Runway by the Seaside, Makeup & Costume Parlor, Judges Lounge, Interview Room, Props Room, and The Main Lounge for all the tasks. The Show will highlight the Lifestyle of the Contestants, Special Tasks [On Site & Off Site], The Pressure of Work, The Creative Process, The Production Process and loads of Entertainment.
N20m worth of Prizes on Offer for Winning Teams. This comes in Cash, Equipment, Business Set Up e.t.c.
It’s free for participants across Nigeria. To Apply, Log on www.scissors.ng and follow our social media pages @ngscissors on Instagram, Twitter, and Facebook.
Kenneth Ize Pays Courtesy Visit To Zenith Bank
Mr. Kenneth Ize, a joint winner of the Arise Fashion Week Award for “Designer of the Year” paid a courtesy visit to Zenith Bank Head Office in a show of appreciation for its support to the Fashion Industry.
He was received by the GMD/CEO (Designate), Mr. Ebenezer Onyeagwu and Executive Director, Mr. Dennis Olisa.
The GMD/CEO (Designate) congratulated the organizers of the show (Thisday Arise Team) for putting together an outstanding show and commended the designer for a comprehensive show of talent and creativity.
He announced that Zenith Bank is proud to be part of the partnership and willing to offer credit facilities and business advisory services to further grow the creative industry.
He assured that the partnership will continue and advised that creative entrepreneurs can kindly contact Lanre Oladimeji/Group Head, Retail Banking on his Mobile Number; 07040000336 or Email Address: Emmanuel.Oladimeji@zenithbank.com to complete all necessary documentation to enjoy our services.
Signal Frabrics Opens New Branch In VI, Lagos [PHOTO]
Labake Adeola, the industrious fashion entrepreneur has carved a niche for herself among fashion buffs. According to her, being rich shouldn’t be confused with possessing panache but many a deep-pocket mistake extravagance for elegance.
“You do not have to be extravagant to be elegant. At Signal Fabric, everyone is classic. Its not the price of your fabrics that stands you out, its what you make with it and how you can spice it up that translate to elegance; it is what differentiates the commoner from the classical.”, and that’s what SIGNAL FABRICS is known for.
Style becomes the essence of every woman, according to Labake. Thus like an emperor of immeasurable chic, her fascination with good fabrics and elaborate lines comes alive in her range of bespoke latest and talk of the town attires. Although her specialty encompasses formal and informal female clothings.
There is no gainsaying Labake’s love for classy couture blossomed quite early in her youth; according to her, she developed a fascination with fashion when she started over 20 years ago and have customers across board. “We started over 20 years ago and have customers across board and we have been able to keep them all these years”.
“Anything you do it’s always best to be upright, sincerity, openness and customer satisfaction has been our key factors for sustenance”.
Labake’s love for fashion and taste for quality was copied from her mum, whom they both started Signal Fabrics from Alade Market in Ikeja Lagos, but the mother did not live long to see it blossom.
Signal Fabrics officially opens its new branch to clients from all over, penultimate Sunday, located on Ajose Adeogun street, Victoria Island Lagos, with its head office at Martins Street, Lagos Island.
The event had in attendance her family, friends, long time customers, society women, and well-wishers who came out to celebrate with the mother of three wonderful boys.
Amongst the guests were, Yeye Yetunde Ogbemudia of Nodony Fashion House, Olori Tokunbo Eko, Socialite Wosilat Seriki, among other several faces at the event.
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