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LIFESTYLE

Signal Frabrics Opens New Branch In VI, Lagos [PHOTO]

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Labake Adeola, the industrious fashion entrepreneur has carved a niche for herself among fashion buffs. According to her, being rich shouldn’t be confused with possessing panache but many a deep-pocket mistake extravagance for elegance.

“You do not have to be extravagant to be elegant. At Signal Fabric, everyone is classic. Its not the price of your fabrics that stands you out, its what you make with it and how you can spice it up that translate to elegance; it is what differentiates the commoner from the classical.”, and that’s what SIGNAL FABRICS is known for.

Style becomes the essence of every woman, according to Labake. Thus like an emperor of immeasurable chic, her fascination with good fabrics and elaborate lines comes alive in her range of bespoke latest and talk of the town attires. Although her specialty encompasses formal and informal female clothings.

There is no gainsaying Labake’s love for classy couture blossomed quite early in her youth; according to her, she developed a fascination with fashion when she started over 20 years ago and have customers across board. “We started over 20 years ago and have customers across board and we have been able to keep them all these years”.

“Anything you do it’s always best to be upright, sincerity, openness and customer satisfaction has been our key factors for sustenance”.

Labake’s love for fashion and taste for quality was copied from her mum, whom they both started Signal Fabrics from Alade Market in Ikeja Lagos, but the mother did not live long to see it blossom.

Signal Fabrics officially opens its new branch to clients from all over, penultimate Sunday, located on Ajose Adeogun street, Victoria Island Lagos, with its head office at Martins Street, Lagos Island.

The event had in attendance her family, friends, long time customers, society women, and well-wishers who came out to celebrate with the mother of three wonderful boys.

Amongst the guests were, Yeye Yetunde Ogbemudia of Nodony Fashion House, Olori Tokunbo Eko, Socialite Wosilat Seriki, among other several faces at the event.

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FASHION

Fashion Your Way To Fame With Scissors Reality Show [PHOTOS]

Gbemileke Ajayi

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The Nigerian TV viewers and Fashion scenes are about to witness unprecedented action as the Africa Content Powerhouse, Digital Interactive Media, DIM producer of several award-winning reality shows like the most-watched reality show, Next Movie Star; the emotional captivating Supermom Reality Show; behavioral change advocacy drama, Mama Bomboy; among others has announced the debut of the Scissors Reality Show with the main objective of promoting creativities among young fashion entrepreneurs in Nigeria, where viewers will be thrilled with Designs, Suspense and Showcase of Style Nigeria/Africa has to offer.

SCISSORS is a World Class Fashion, Style & Entrepreneurship Reality TV Show. An explosion and exploration of latent talents. A celebration of Youthfulness, Creativity, Hard /Smart work, Freshness and a Break from the Norm in the fashion value chain.

Giving the background into the idea of the Scissors Reality Show, The CEO of Digital Interactive Media, DIM, Mr. Sola Fajobi said, “Back in the days, the fashion industry was seen to be dominated by the uneducated. People who had failed in school were pushed by parents or guardians to learn a skill from tailoring to hairdressing, welding, and even auto-mechanics”.

“In the immediate recent past, fashion designing has moved away from such perception. Now we have University Graduates, Entrepreneurs, Top Corporate Players and other highly Educated and Experienced People holding sway in the fashion industry value chain. From Mudi to Dakova, Vivid Imaginations and Ethelbert’s amongst others. The fashion business has evolved.

In recent years we see young educated, trendy, savvy, ambitious, creative entrepreneurs who are changing the game in the fashion business. Thus, the new generation stakeholder in the fashion value chain must be creative, disciplined, digitally savvy, trendy, showy, and business-minded”, he concluded.

The Scissors is set to create an ultimate fashion experience, where the most promising and talented fashionista from Fashion Stylist, Tailors and Models will showcase the latest fashion trends and products to a large and diverse audience of consumers, fashion aficionados and industry professionals.

According to Sola Fajobi, the producer of the show, Scissors is a platform on the quest for the new digital fashion entrepreneurs.it is design to seek, discover and promote hidden talents in the fashion industry.

With World Class Production, The Best of Aesthetics, A Marriage of African Culture with Contemporary Styles. We are Showcasing the Most Youthful, Stylish and Fashionable Designers in Nigeria to the World. By the end of the show, we would have engaged the minds of participants towards endless creative opportunities, and served as a brand recall to made in Nigeria wears and products. The Most Outstanding Performers will leave the Show with a Fully Set Up Multi-Million Business Empire.

The show will have Eight Teams, each made up of four members: a stylist, a fashion designer, a male, and a female model. Teams will be paired to do battle, one against the other, in the quest to win a spot in the creative world of patterns and craft.

It will be 42 days of an Exciting and Engaging Show, Broadcast for 30mins Daily, with One Hour Omnibus show on Saturdays and Sundays on leading Terrestrial & Cable TV Stations in Nigeria and across Africa. The Production will be Shot by a Multi-National & World Class Production Crew using the latest Production Equipment and Technology.

One Mansion with Residences, Lounges, Sitting Rooms, Kitchen, Styling & Design Room, Runway by the Seaside, Makeup & Costume Parlor, Judges Lounge, Interview Room, Props Room, and The Main Lounge for all the tasks. The Show will highlight the Lifestyle of the Contestants, Special Tasks [On Site & Off Site], The Pressure of Work, The Creative Process, The Production Process and loads of Entertainment.

N20m worth of Prizes on Offer for Winning Teams. This comes in Cash, Equipment, Business Set Up e.t.c.

It’s free for participants across Nigeria. To Apply, Log on www.scissors.ng and follow our social media pages @ngscissors on Instagram, Twitter, and Facebook.

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LIFESTYLE

Kenneth Ize Pays Courtesy Visit To Zenith Bank

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Mr. Kenneth Ize, a joint winner of the Arise Fashion Week Award for “Designer of the Year” paid a courtesy visit to Zenith Bank Head Office in a show of appreciation for its support to the Fashion Industry.

He was received by the GMD/CEO (Designate), Mr. Ebenezer Onyeagwu and Executive Director, Mr. Dennis Olisa.

The GMD/CEO (Designate) congratulated the organizers of the show (Thisday Arise Team) for putting together an outstanding show and commended the designer for a comprehensive show of talent and creativity.

He announced that Zenith Bank is proud to be part of the partnership and willing to offer credit facilities and business advisory services to further grow the creative industry.

He assured that the partnership will continue and advised that creative entrepreneurs can kindly contact Lanre Oladimeji/Group Head, Retail Banking on his Mobile Number; 07040000336 or Email Address: Emmanuel.Oladimeji@zenithbank.com to complete all necessary documentation to enjoy our services.

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ENTERTAINMENT

American Singer, Bobby V, Arrives Nigeria For ‘Style By Zenith’ Fashion Fair

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Bobby Wilson, an American singer better known as Bobby V, is in Nigeria to perform at a fashion fair tagged ‘Style by Zenith’.

Bobby V arrived Lagos on Thursday alongside members of his crew ahead of the fair scheduled for Saturday and Sunday.

The fair, which will take place at the Open Ground by Four Points Hotel, is a two-day lifestyle, beauty, fashion, accessories, and entertainment fair.

‘Style by Zenith’ is a collaboration between Virtual Xchange Limited and Zenith Bank Plc.

Speaking of the event, Kaycee Kennedy, CEO of Virtual Xchange Limited said: “The collaboration with Zenith Bank to develop the ‘Style by Zenith’ platform not only emphasizes our resolve to build and strengthen the fashion ecosystem but to drive the business of Fashion.

“We need to heed the call to focus on Fashion Trade, by making fashion Africa’s biggest export to the world.”

‘Style by Zenith’ will feature runway shows headlined by Nigerian and international models who will be accessorised by top designers and beauticians.

There will also be an exhibition of beauty and lifestyle products, food and confectioneries, as well as performances by top Nigerian artistes.

The Zenith model search, an initiative billed to unfurl in 2019, will also be launched at the fashion fair.

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