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The fashion industry in Nigeria has come a long way from being accredited to the rich, eccentric or less ambitious to becoming one of the most sought after and fastest growing industries in the country. Despite the fast expansion of this industry, many are still unsure about how to navigate the industry. Fashion is an industry filled with so many possibilities that it can be a bit daunting on how to start and explore the fashion terrain.

It takes someone who has navigated through that path to know how to cast light. Enter Sophie Hedley. Fashion stylist, Communications and PR Director, Sophie Hedley, is a fast growing brand in the world fashion space. Born and brought up in London, Sophie’s first styling job was at Conde Nast, where she exploited her love for fashion.

Sophie has worked for British Fashion designer ‘de jour’ Tomasz Starzewski, the world of glossy magazines at Tatler, Armani, Pomellato, DKNY Jeans, the Vogue, and more.

With 10-years of her career dedicated to Vogue as an Executive Retail Editor, Sophia has a profound well of experience from writing the ‘Vogue Diary’ pages, hosting reader events, and working closely with both Editorial and Advertising teams, among other PR engagements in the fashion industry.

On the 11th and 12th of November, 2017, Sophie Hadley will be at the GTBank Fashion Weekend MasterClass to discuss the nitty-gritty of the Fashion Business. To participate in her masterclass, visit fashionweekend.gtbank.com/masterclass and register.

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FASHION

#WhatsYourStyle

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It’s all about fashion, style and elegance.

So in this Yuletide season, we’re asking #WhatsYourStyle… Drop your comments below:

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FASHION

SPONSORED POST: Feel Like Royalty In The New B.O.B Elite Wear [PHOTOS]

Gbemileke Ajayi

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Fashion lovers in the Lagos have something to look forward to, as fast rising and dynamic duo of Benjamin Chinedu Okoye and Benedict Chigozie Okoye debut their new collection ‘B.O.B Elite Wear’.

Elite wear is a simple yet casual touch of brilliance; it is made up entirely of Cashmere, which is more stronger than wool and absorbs in less heat than cotton, hence can be worn for all occasions, both summer and cool seasons as well. Making it the perfect fashion item as it fits the constant change of the Lagos weather.

Its intricate weaving makes it appealing to the older generation who are not into outlandish designs, and the vibrant coloursin which they are made in seem to be a pull for the young and young at heart all together.

In all, the B.O.B Elite collections definitely seem to be incapable of doing any wrong, from walking the red carpets, attending an evening gala, a Sunday service or simply deciding to go with a casual outfit while looking elegant.

The B.O.B elite wear seem to tick all those marks.

With patronage from high ranking A list celebrities like E-money. Kcee , Alex Ekubo, Innocent Idibia (2 baba) among several others.

The B.O.B crew seem to be riding on from the success of their Stone Crested and Petal collections and just recently, from their debut of the B.O.B Suede Jacket.

All this seems to have been geared towards the making of one elegant and yet simple outfit desired to meet the need of every lover of elegance and will no doubt find its way into the wardrobes of every fashion enthusiast and lover of looking good.

Contact Details

Instagram: @b.o.bbespoke

Phone Number: 08130919707, 08186376432

 

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FASHION

Emmy Collins London Unveils Latest Designs, Hosts Trendless Style Weekend in Lagos

Gbemileke Ajayi

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Emmy Collins London, the multi-faceted top end fashion brand based in London, is set to unveil its latest designs in Lagos and has finalized arrangements to host an upscale fashion event tagged ‘Trendless Style Weekend’ at the African Arts Foundation (AAF) Gallery in Victoria Island Lagos.

The brand that caters for menswear/womenswear in the global fashion market has built a reputation for designing exquisite runway pieces and ready-to-wear outfits for both sexes .The ‘Trendless Style Weekend’ according to its Creative Director, Emeka Collins, is a prelude to the return of Emmy Collins to Nigeria.

“We are headquartered at the creative hub of London – Shoreditch, East End – catering for our global clients but we are set to establish physical presence here in Nigeria with offices opening soon in Ikoyi, Lagos” he said.

Endowed with the elegance of quality British tailoring and design, Emmy Collins is a force to be reckoned with in the contemporary world of fashion, but wants to extend the gains of the brand back home to the very discerning and fashion loving Nigerians who like quality and innovative pieces.  Since debuting 16 years ago, Emmy Collins has made clothes for local and international clients including some private and public sector leaders, businessmen, industry bigwigs, upwardly mobile executives, fashion icon as well as stars in the music, movies and Nigerian entertainment industry.

“Nigerians are some of the biggest shoppers in the world as statistics from Selfridges, Harrods and some of the global departmental stores have shown. I am convinced that Nigerians will be willing to shop locally if they find the right quality of apparels. We are poised to bridge that gap and reverse that trend, with tastefully designed pieces that are designed and tailored to global standards” he said.

Guests at ‘Trendless Style Weekend’, will be opportuned to view some of the designs on display and worn by models, whilst the Creative Director will be on ground to take orders for the made-to-measure pieces. Additionally, the guests will be afforded the opportunity to browse through and choose suiting fabrics sourced from Holland and Sherry of Savile Row, London and fabrics from Ringhart Shirting for their made-to-order suits/jackets/trousers/shirts.

Connect with Emmy Collins London via twitter@emmycollins, instagram@emmycollinslondon, linkedin@emmycollins  and www.emmycollins.com

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