Paris, Milan, London and New York are the “Big Four” of global fashion. Everything that happens in the world of fashion, from the disruption of old fashion styles to the setting of new trends, often begins or at least take shape in these cities. Of course, there are other major players, of which Berlin, Barcelona, Tokyo, São Paulo and Los Angeles quickly come to mind. However, one thing that is glaring within the global fashion space, is the total absence of any African city in the top echelon of fashion destinations. Lagos can change this narrative.
Lagos has just as much characteristics to be a global fashion city as any in Europe or the Americas. There is hardly any nationality or culture across the world that does not have some form of representation in the city of over 20 million residents. Richly diverse in culture and taste, Lagos also has the economic wherewithal to drive the emergence of a global fashion power.
The city accounts for over 60% of the industrial and commercial activity in Africa’s largest economy. With a GDP of over $90 billion, its economy is actually the 7th largest in Africa, bigger than that of Ghana and Kenya combined.
In spite of the enthralling prospects highlighted above, Lagos has thus far been unable to fulfill its potential to become a global fashion city. To understand the reason for this, one only needs to look at what the established fashion cities have done that the former is yet to do.
Globally, the estimated net worth of the fashion industry is $1.2 trillion, more than a quarter of that sum is contributed by New York, Paris, Milan and London. Apart from having very strong economies and a large cosmopolitan populations, these cities also share the common trait of having strong corporate involvement which has powered their fashion industries.
Mercedes, Audi and Cadillac are some of the global brands that have deeply invested in making the big four of fashion what they are today.
For eight years, New York Fashion Week was known officially as Mercedes-Benz Fashion Week; the luxury car maker remains the title sponsor of fashion weeks in Moscow, Berlin, Sydney and Istanbul, as well as one of the leading sponsors of London, Milan and Paris fashion weeks. Mercedes-Benz and Lexus are not the only brands involved: Cadillac threw its weight behind the menswear scene in New York while Singapore’s biannual fashion week was known officially as Audi Fashion Festival.
Although Lagos has come a long way in improving its fashion standing, it is obviously in great need of the kind of corporate touch that made the big four flourish. This is why the recent announcement of GTBank to host a fashion and design fair is such a welcome development for Lagos.
According to the Bank, the event will bring together the most promising, talented and recognised fashion designers, brands and retail enterprises from across Nigeria and abroad to showcase latest fashion trends and products to a large and diverse audience of consumers, fashion aficionados and industry professionals.
The GTBank Fashion Weekend will be headlined by some of the world’s top fashion personalities, globally recognised brand owners and trend setters as well as locally renowned designers and style authorities. Attendees will be treated to a series of fashion events such as Entrepreneurial and Fashion MasterClasses, glamorous Runway Shows and Retail Exhibitions of cool and cutting-edge designs, all of which are geared towards driving the growth and productivity of Nigeria’s fashion industry.
The event is part of the Bank’s initiative to strengthen small businesses in key economic sectors through non-profit consumer focused fairs and capacity building initiatives that serve to boost their expertise, exposure and business growth.
Perhaps, while the government searches for an elixir to the current economic woes being faced by the country, the fashion industry might just be one of the palliatives we needto revive an ailing economy as seen in Paris, London, New York and Milan.
In UK, the industry provides over 797,000 jobs and host some of the biggest fashion brands in the world such as Alexander McQueen, Paul Smith, Next, Marks & Spenser to mention a few, making it the largest employer of all the UK’s creative industries. New York City on the other hand is home to over 900 world renowned fashion companies in the US and provides approximately 180,000 employees with $11 billion in annual wages, generating nearly $2 billion in tax revenue each year. Given these impressive economic figures from the big fashion cities, it can be easily imagined what the impact of turning Lagos into a global fashion city will be on the Nigerian economy.
Signal Frabrics Opens New Branch In VI, Lagos [PHOTO]
Labake Adeola, the industrious fashion entrepreneur has carved a niche for herself among fashion buffs. According to her, being rich shouldn’t be confused with possessing panache but many a deep-pocket mistake extravagance for elegance.
“You do not have to be extravagant to be elegant. At Signal Fabric, everyone is classic. Its not the price of your fabrics that stands you out, its what you make with it and how you can spice it up that translate to elegance; it is what differentiates the commoner from the classical.”, and that’s what SIGNAL FABRICS is known for.
Style becomes the essence of every woman, according to Labake. Thus like an emperor of immeasurable chic, her fascination with good fabrics and elaborate lines comes alive in her range of bespoke latest and talk of the town attires. Although her specialty encompasses formal and informal female clothings.
There is no gainsaying Labake’s love for classy couture blossomed quite early in her youth; according to her, she developed a fascination with fashion when she started over 20 years ago and have customers across board. “We started over 20 years ago and have customers across board and we have been able to keep them all these years”.
“Anything you do it’s always best to be upright, sincerity, openness and customer satisfaction has been our key factors for sustenance”.
Labake’s love for fashion and taste for quality was copied from her mum, whom they both started Signal Fabrics from Alade Market in Ikeja Lagos, but the mother did not live long to see it blossom.
Signal Fabrics officially opens its new branch to clients from all over, penultimate Sunday, located on Ajose Adeogun street, Victoria Island Lagos, with its head office at Martins Street, Lagos Island.
The event had in attendance her family, friends, long time customers, society women, and well-wishers who came out to celebrate with the mother of three wonderful boys.
Amongst the guests were, Yeye Yetunde Ogbemudia of Nodony Fashion House, Olori Tokunbo Eko, Socialite Wosilat Seriki, among other several faces at the event.
American Singer, Bobby V, Arrives Nigeria For ‘Style By Zenith’ Fashion Fair
Bobby Wilson, an American singer better known as Bobby V, is in Nigeria to perform at a fashion fair tagged ‘Style by Zenith’.
Bobby V arrived Lagos on Thursday alongside members of his crew ahead of the fair scheduled for Saturday and Sunday.
The fair, which will take place at the Open Ground by Four Points Hotel, is a two-day lifestyle, beauty, fashion, accessories, and entertainment fair.
‘Style by Zenith’ is a collaboration between Virtual Xchange Limited and Zenith Bank Plc.
Speaking of the event, Kaycee Kennedy, CEO of Virtual Xchange Limited said: “The collaboration with Zenith Bank to develop the ‘Style by Zenith’ platform not only emphasizes our resolve to build and strengthen the fashion ecosystem but to drive the business of Fashion.
“We need to heed the call to focus on Fashion Trade, by making fashion Africa’s biggest export to the world.”
‘Style by Zenith’ will feature runway shows headlined by Nigerian and international models who will be accessorised by top designers and beauticians.
There will also be an exhibition of beauty and lifestyle products, food and confectioneries, as well as performances by top Nigerian artistes.
The Zenith model search, an initiative billed to unfurl in 2019, will also be launched at the fashion fair.
Reasons Why You Should Attend The ‘Style By Zenith’ Fair 2018 !!!
Fellas, you don’t wanna miss this Life Time Opportunity!!!
Attending this Prestigious Event will help you improve your Lifestyle and give you all you need to be that man/woman that you want the world to see…
Ever wanted to SLAY with your choice of LIFESTYLE???
This is the Event to be….
Are you a Purveyor and you seek to sell your Lifestyle Products to a Large number of People and make more sales, which in turn results to more money??
This is the Event to be….
Are you still contemplating on Attending??? 🤔😊
Consider The Following Attractions:
° You get access to a wide variety of Lifestyle Products & Services along with Quality Discounts for People that make Payments using Zenith Bank Cards, Scan to Pay or *966# on POS.
° Networking with High Minds & Different People from all walks of life.
° Have Explicit Fun as you wish, as 2018 comes to a Close.
° Performances by Nigerian Artistes.
° Runway Model Display.
° Play Area for Children with Age Appropriate Entertainment & and Lots More….
We STYLE …. You SLAY!!!
It’s Happening Live on the 29th & 30th of December 2018 @ Prince Alaba Oniru Road, After Four Points by Sheraton, Oniru Estate.
Time 9am Prompt!!!
Style By Zenith Fair 2018
Live your Best Life….